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Nov-2025
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Overview
Market Insights Snapshot
Happy Valley (MA) has shown varied performance across different product categories in Massachusetts. In the Beverage category, the brand maintained a consistent ranking of 14th place from August to October 2025, but it fell out of the top 30 by November. This drop could indicate a need for strategic adjustments to regain market presence. Meanwhile, the Edible category saw a slight decline from 20th to 22nd place over the same period, suggesting a stable yet slightly declining trend. The Flower category experienced more volatility, with a notable dip to 51st place in October before rebounding to 37th in November, highlighting potential fluctuations in consumer preferences or inventory challenges.
In contrast, Happy Valley (MA) demonstrated a strong performance in the Pre-Roll category, securing a top 10 position consistently and even climbing to the 4th spot by November 2025. This upward trend suggests a robust demand for their pre-roll products. Vapor Pens, however, painted a different picture with rankings fluctuating from 27th to 35th over the months, indicating a challenging market environment or increased competition within this category. Overall, while Happy Valley (MA) excels in certain categories, there are areas where strategic improvements could enhance their market standing in Massachusetts.
Competitive Landscape
In the Massachusetts Pre-Roll category, Happy Valley (MA) has shown a notable improvement in its ranking, climbing from 7th place in October 2025 to 4th place by November 2025. This upward trend suggests a positive reception to their products, potentially driven by strategic marketing or product innovations. Despite this progress, Happy Valley (MA) faces stiff competition from brands like Cali-Blaze, which maintained a strong 2nd place ranking in both October and November 2025, indicating robust sales performance. Meanwhile, Nature's Heritage consistently held a top-three position, although it slipped slightly from 2nd to 3rd place in November. The competitive landscape is further intensified by No.9 Sunflower Collection and Perpetual Harvest, both of which are vying for consumer attention with fluctuating ranks. Happy Valley (MA)'s recent rank improvement suggests potential for increased market share, but maintaining momentum will be crucial amidst these formidable competitors.
Notable Products
In November 2025, Happy Valley (MA) saw its top-performing product remain the Super Lemon Haze Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months and achieving a notable sales figure of 10,667. Banana Jealousy Pre-Roll (1g) continued to hold the second position, showing consistent performance in the Pre-Roll category. Super Lemon Haze (3.5g) in the Flower category also maintained its third-place ranking, indicating stable demand. New entrants Sugar Shack #5 Pre-Roll (1g) and White Wedding Pre-Roll (1g) debuted in November, securing the fourth and fifth spots, respectively, highlighting a shift in consumer interest towards these products. Overall, the rankings for the top products have remained stable, with new entries showing potential for growth in the upcoming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
