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Jan-2025
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Overview
Market Insights Snapshot
Happy Valley's performance in the Massachusetts cannabis market shows notable trends across various categories. In the Edible category, Happy Valley maintained a steady presence, ranking 19th in October 2024 and slipping slightly to 24th by January 2025. Despite this decline in ranking, the sales figures for Edibles experienced a fluctuation, peaking in December 2024 before dropping in January 2025. The Flower category tells a different story, with Happy Valley not appearing in the top 30 by January 2025, indicating a significant drop in their market presence. This could suggest increased competition or shifts in consumer preferences within the state.
In contrast, Happy Valley's performance in the Pre-Roll category remained relatively strong, even though their ranking declined from 7th in October 2024 to 14th in January 2025. This category saw a consistent decline in sales, which might be attributed to seasonal changes or market saturation. Meanwhile, the Tincture & Sublingual category showed stability, with Happy Valley maintaining a consistent rank around 4th to 5th place, although sales remained modest. In the Vapor Pens category, Happy Valley held steady at 24th place from December 2024 to January 2025, reflecting a consistent demand despite the competitive landscape. Overall, Happy Valley's performance across these categories in Massachusetts highlights both challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Happy Valley experienced notable fluctuations in its ranking and sales over the past few months. Starting in October 2024, Happy Valley held a strong position at rank 7 but saw a gradual decline, dropping to rank 14 by January 2025. This downward trend in rank is mirrored by a decrease in sales, with January 2025 figures significantly lower than those in October 2024. In contrast, Glorious Cannabis Co. showed resilience, climbing from rank 17 in October to 13 in January, indicating a competitive edge that Happy Valley needs to address. Meanwhile, Find. maintained a relatively stable performance, ending January at rank 12, just ahead of Happy Valley. The emerging presence of Impressed, which surged from rank 60 to 16 within the same period, further intensifies the competitive pressure. These dynamics highlight the need for Happy Valley to strategize effectively to regain its footing and counter the advances of its competitors in the Massachusetts market.
Notable Products
In January 2025, the top-performing product for Happy Valley was Super Lemon Haze Pre-Roll (1g), maintaining its first-place ranking from previous months despite a decrease in sales to 3237 units. Sugar Shack #5 Pre-Roll (1g) held steady at the second position, showing consistency in its performance since December 2024. Banana Jealousy Pre-Roll (1g) remained in the third spot, continuing its stable ranking with sales figures slightly declining. White Wedding Pre-Roll (1g) re-entered the rankings in fourth place after missing from December's list. Donny Burger Pre-Roll (1g) dropped to fifth place, showing a downward trend from its earlier positions in October and November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
