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Oct-2024
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Overview
Market Insights Snapshot
Happy Valley has shown varied performance across different cannabis categories in Massachusetts. In the Pre-Roll category, Happy Valley maintained a strong presence, starting at the top position in July and staying within the top 10 through October, despite a notable decrease in sales from July to October. This indicates a strong consumer base in this category, even amidst declining sales. On the other hand, the Beverage category saw a minor improvement in rank from 10th to 9th between July and August, but it did not maintain a top 30 position in the subsequent months, which may suggest a need for strategic adjustments or increased competition in this segment.
In the Edible category, Happy Valley experienced a downward trend, slipping from 7th place in July to 18th in October, with sales following a similar declining trajectory. This drop highlights potential challenges in maintaining market share in the Edibles segment. The Flower and Vapor Pens categories also saw a decrease in rankings, with Flower dropping from 13th to 29th and Vapor Pens from 8th to 24th between July and October. Interestingly, the Tincture & Sublingual category saw Happy Valley debut at 4th place in August, but it did not sustain a top 30 rank thereafter, indicating initial success that was not sustained. These movements across categories suggest that while Happy Valley has strengths, particularly in Pre-Rolls, there are areas that may require attention to regain or strengthen market position in Massachusetts.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Happy Valley has experienced notable shifts in its market position over the recent months. Initially holding the top rank in July 2024, Happy Valley saw a decline to the 7th position by September and October 2024. This drop in rank coincides with a significant decrease in sales from July to October. In contrast, No.9 Sunflower Collection maintained a consistent 5th rank from July to October, with sales figures that were initially lower than Happy Valley's but showed resilience and stability over the months. Meanwhile, Perpetual Harvest improved its rank from 11th in July to 6th by October, reflecting a positive sales trajectory. These dynamics suggest that while Happy Valley started strong, competitors like No.9 Sunflower Collection and Perpetual Harvest are gaining ground, potentially impacting Happy Valley's market share and necessitating strategic adjustments to regain its leading position.
Notable Products
In October 2024, Super Lemon Haze Pre-Roll (1g) reclaimed its position as the top-performing product for Happy Valley, with sales reaching 8,081 units. Donny Burger Pre-Roll (1g) followed closely as the second-best seller, having moved up from the first position in September. Banana Jealousy Pre-Roll (1g) ranked third, showing a consistent performance despite a slight drop from its second-place finish in September. White Wedding Pre-Roll (1g) maintained a steady presence in the top four, albeit with declining sales figures over the months. Notably, Super Lemon Haze (3.5g) made its debut in the rankings, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
