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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Happy Valley (MA) concentrated over half of sales in Pre-Roll, with a 51.14% share and year-over-year growth of 41.49% alongside 11.51% month-over-month, while Flower held 30.85% share with 22.24% YoY and 5.76% MoM gains. Conversely, Vapor Pens dropped 51.78% YoY even as they rebounded 24.43% MoM on a 7.08% share, and Edible declined 23.71% YoY despite an 8.19% MoM rise at 9.34% share. Tincture & Sublingual fell 47.21% YoY with a 12.83% MoM uptick on just 0.91% share, and Beverage contracted 86.79% YoY with a 32.45% MoM slide to 0.32% share. With brand-level sales up 7.68% YoY and the average price down 10.90%, the pattern implies a volume-led tilt into value-forward Pre-Roll and Flower as small-format and niche form factors retreat.
That mix shift positions Happy Valley (MA) to compete on high-frequency inhalables in Massachusetts, where a Pre-Roll rank of 5 indicates headroom to convert share via pricing and assortment given 41.49% YoY category growth and 11.51% MoM momentum. The simultaneous 51.78% YoY decline in Vapor Pens and 23.71% YoY slip in Edible, paired with a 10.90% YoY price decrease at the brand level and a $16.70 current average, suggests intentional de-emphasis of slower-turn premium formats while reinforcing basket-building items. The implication is a strategy anchored in scale categories to defend traffic and rank, while treating Vape and Edible recoveries (24.43% and 8.19% MoM, respectively) as tactical upside rather than core drivers.
Competitive Landscape
Happy Valley (MA) sits at rank #5 in May 2026, improving 3 positions from #8 year over year and edging up 1 spot from #6 three months prior, while still trailing its peak of #4 from August 2024; against this backdrop, Jeeter held at #1 with a 22.0% YoY sales increase and Cali-Blaze climbed from #58 to #2 on 961.2% YoY sales growth, outpacing Happy Valley (MA) in upward mobility as Northern Grown advanced from #26 to #4 with 176.3% YoY growth; the pattern implies Happy Valley (MA)’s rank gains are incremental in a tier where rivals are making step-change moves, so maintaining a top-5 position likely requires faster share capture than the past 12 months.
Notable Products
Donny Burger x Banana Jealousy Pre-Roll (1g) posted the standout movement in May 2026 with an 85.1% month-over-month surge to rank 3, while Super Lemon Haze (3.5g) fell 11.3% to rank 4. Super Lemon Haze Pre-Roll (1g) rose 24.2% to hold rank 1, and Banana Jealousy Pre-Roll (1g) declined 12.4% at rank 5. With seven of the top ten coming from Pre-Roll, the tilt toward single-gram formats implies Happy Valley (MA) is consolidating demand in quick-turn, ready-to-use SKUs at the expense of some Flower velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
