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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, Happy Valley (MA) has shown a varied performance across different categories in Massachusetts. Notably, in the Beverage category, the brand has maintained a consistent position, ranking 14th in both September and October 2025. This stability suggests a steady consumer base and consistent demand. However, in the Flower category, Happy Valley (MA) experienced fluctuations, moving from the 42nd position in September to 48th in October, before climbing back to 38th in November. This volatility might indicate shifting consumer preferences or competitive pressures within the market.
In the Edible category, Happy Valley (MA) displayed an upward trajectory, improving its rank from 21st in September and October to 22nd in November and 23rd in December. This positive movement is complemented by a notable increase in sales, reflecting growing consumer interest. Meanwhile, in the Pre-Roll category, the brand demonstrated strong performance, consistently ranking within the top 10, although it did experience a slight dip from 6th in November to 9th in December. The Vapor Pens category saw minimal fluctuations, with the brand holding steady around the 37th to 38th positions, indicating a stable market presence despite not breaking into the top 30. This overall performance highlights the brand's strengths and areas for potential growth within the Massachusetts cannabis market.
Competitive Landscape
In the Massachusetts pre-roll category, Happy Valley (MA) has experienced some fluctuations in its ranking over the last few months of 2025. Starting in September at 7th place, the brand saw a slight dip to 8th in October, climbed to 6th in November, and then fell back to 9th in December. This indicates a competitive landscape where brands are jostling for position. Notably, High Supply / Supply maintained a relatively stable performance, consistently ranking around 8th place, but surged to 8th in December, surpassing Happy Valley (MA). Meanwhile, Northern Grown showed a strong presence, moving from 9th in September to 7th in December, indicating a positive trend. Hellavated also demonstrated significant improvement, rising from 24th in September to 11th by December, suggesting an aggressive growth strategy. These shifts highlight the dynamic nature of the market and suggest that Happy Valley (MA) may need to innovate or adjust its strategies to maintain and improve its competitive standing.
Notable Products
In December 2025, Happy Valley (MA) saw Super Lemon Haze Pre-Roll (1g) maintain its top position in the Pre-Roll category, continuing its streak as the best-selling product with sales of 8461 units. The Flower category was led by Super Lemon Haze (3.5g), which improved its ranking from third to second position compared to November. Hash Burger Pre-Roll (1g) made a notable entry into the rankings, securing third place in December after being unranked in November. Lemon Smuggler Pre-Roll (1g) debuted in fourth place, indicating a new consumer interest. Meanwhile, Banana Jealousy Pre-Roll (1g) experienced a significant drop from second to fifth place, reflecting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
