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Dec-2024
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Overview
Market Insights Snapshot
Happy Valley's performance in the Massachusetts market has shown varied trends across different product categories. Notably, the brand has maintained a steady presence in the Edible category, with rankings fluctuating slightly from 15th in September to 20th by December 2024. While the sales figures dipped in October, they showed a minor recovery by December, indicating a potential stabilization. In the Pre-Roll category, Happy Valley started strong at 6th place in September, but experienced a decline to 11th by December. Despite this drop, the sales figures in this category were notably high, suggesting a strong consumer demand that might not be fully captured by the rankings alone.
In contrast, Happy Valley's performance in the Flower category has seen a downward trend, with the brand slipping out of the top 30 by November. This decline in ranking is mirrored by a consistent decrease in sales over the months, signaling potential challenges in maintaining competitiveness in this category. The Tincture & Sublingual segment also saw a decrease, with the brand dropping out of the top rankings by December, which could be a concern for future market presence. On a slightly more positive note, the Vapor Pens category showed a relatively stable position, maintaining a ranking around the mid-20s, with sales figures reflecting a slight recovery from October to December. These trends suggest that while Happy Valley has strong areas, there are categories where strategic adjustments may be necessary to regain market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Happy Valley experienced notable fluctuations in its ranking and sales performance from September to December 2024. Initially holding a strong position at rank 6 in September, Happy Valley maintained a similar standing in October, only to drop to rank 11 by December. This decline in rank coincided with a decrease in sales, suggesting increased competition and market dynamics impacting its performance. Competitors such as High Supply / Supply and Nature's Heritage showed resilience, with Nature's Heritage notably climbing to rank 9 in December, surpassing Happy Valley. Meanwhile, Find. also saw a decline, dropping from rank 2 in September to 12 in December, indicating a broader competitive shift in the market. These dynamics highlight the importance for Happy Valley to strategize effectively to regain its competitive edge and stabilize its sales trajectory in the Massachusetts Pre-Roll market.
Notable Products
In December 2024, the top-performing product for Happy Valley was the Super Lemon Haze Pre-Roll (1g), maintaining its number one rank from the previous two months despite a slight dip in sales to 3852 units. The Sugar Shack #5 Pre-Roll (1g) climbed to the second position, showing a notable gain from its fifth-place rank in October. Banana Jealousy Pre-Roll (1g) held steady in third place, experiencing a consistent decline in sales over the months. Donny Burger Pre-Roll (1g) improved to fourth place after a fifth-place ranking in November, indicating a recovery in popularity. Meanwhile, White Wedding Pre-Roll (1g) saw a drop to fifth place, continuing a downward trend from its third-place position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
