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Sep-2025
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Overview
Market Insights Snapshot
Happy Valley (MA) has demonstrated a varied performance across different cannabis product categories in Massachusetts. In the beverage category, the brand has maintained a consistent ranking, holding the 14th position from July through September 2025. However, there is a noticeable decline in sales figures, with September sales dropping significantly compared to June. In the edible category, Happy Valley (MA) experienced a slight dip in performance, moving from the 20th to the 21st position by September, accompanied by a steady decrease in sales over the months. The flower category showed a different trend, where Happy Valley (MA) was not in the top 30 in September, indicating a decline in competitiveness despite earlier improvements in sales from June to August.
The pre-roll category has been a strong area for Happy Valley (MA), where the brand maintained a top 10 position throughout the months, though it slipped from 6th to 8th place in September. Despite this slight drop in rank, the brand saw a peak in sales in August before experiencing a reduction in September. In contrast, the vapor pens category saw a downward trend, with the brand falling from 26th to 37th place by September, reflecting a significant challenge in maintaining its market position. This category also experienced a notable drop in sales from August to September. These trends highlight areas of strength and potential concern for Happy Valley (MA) as it navigates the competitive landscape in Massachusetts.
Competitive Landscape
In the Massachusetts pre-roll category, Happy Valley (MA) has demonstrated a consistent presence within the top 10 brands over the past few months, maintaining a rank of 6th in both July and August 2025, before slightly dropping to 8th in September 2025. This stability in rank suggests a strong brand loyalty and market presence, although the slight decline in September could indicate increased competition. Notably, High Supply / Supply has shown significant improvement, climbing from outside the top 20 in June to 10th by August, and Cali-Blaze has surged from 37th in June to 6th in September, surpassing Happy Valley (MA). Meanwhile, Simpler Daze has maintained a slightly higher rank than Happy Valley (MA), although its sales have shown a downward trend similar to Happy Valley (MA) in September. These shifts highlight the dynamic nature of the market and the need for Happy Valley (MA) to innovate and possibly adjust its strategies to maintain its competitive edge.
Notable Products
In September 2025, Happy Valley (MA) saw the Super Lemon Haze Pre-Roll (1g) maintain its position as the top-performing product, securing the number one rank consistently from June through September with sales of 7,111 units. The Super Lemon Haze (3.5g) rose to the second spot, improving from its fifth-place position in June. Banana Jealousy Pre-Roll (1g) dropped to third place, having held the second spot in previous months. The Super Lemon Haze Pre-Roll 7-Pack (3.5g) consistently held the fourth position from July to September. Notably, the Hash Burger Pre-Roll (1g) emerged in the rankings, securing the fifth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
