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Jan-2025
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Overview
Market Insights Snapshot
Harbor House Collective has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand demonstrated a strong upward trend, reaching the 8th position in December 2024 before settling at 10th in January 2025. This upward movement can be attributed to a notable increase in sales during this period. On the other hand, the Edibles category saw a decline in rank, dropping from 22nd in October and November 2024 to 29th by January 2025, indicating a potential challenge in maintaining consumer interest or facing increased competition. Meanwhile, the Flower category remained relatively stable, hovering around the mid-40s in rank throughout the months, suggesting consistent, albeit modest, performance.
The Pre-Roll category saw Harbor House Collective maintaining a consistent rank of 55th in both October 2024 and January 2025, despite a brief dip in November 2024. This stability indicates a steady consumer base for their Pre-Roll products. However, the Vapor Pens category presented a more dynamic picture, with the brand initially ranking at 84th in October 2024 and showing improvement to 63rd by January 2025. This positive movement might reflect successful marketing strategies or product improvements that resonated with consumers. Notably, Harbor House Collective did not break into the top 30 in any of these categories in Massachusetts, highlighting areas for potential growth and market penetration.
Competitive Landscape
In the Massachusetts flower category, Harbor House Collective has demonstrated notable resilience and competitive strength, maintaining a consistent presence in the top 50 brands from October 2024 through January 2025. Despite a slight dip in January, where it ranked 46th, Harbor House Collective showed a strong upward trend in sales from October to December, peaking in December before a slight decline in January. This performance is particularly impressive when compared to Theory Wellness, which fluctuated outside the top 50 rankings and experienced inconsistent sales. Meanwhile, Good Green showed a notable rise, surpassing Harbor House Collective in January with a rank of 44th, indicating a potential emerging competitor. Standard Farms and Common Buds both experienced a downward trend in sales and rankings, suggesting that Harbor House Collective is well-positioned to capitalize on their decline. This analysis highlights Harbor House Collective's robust market presence and potential for continued growth amidst shifting competitive dynamics.
Notable Products
In January 2025, Harbor House Collective's top-performing product was Black Maple Pre-Roll (1g), which claimed the number one rank with sales of 1572 units. The Tropical Sunrise Hash Rosin Gummies 20-Pack (100mg) maintained a strong position, holding steady at second place, following its previous first place in November 2024. Gmo Pre-Roll (1g) rose to the third position, showing a consistent presence in the top ranks since December 2024. The Gmo Pre-Roll (0.5g) entered the rankings at fourth place, indicating growing popularity within the pre-roll category. Kosher Kush (3.5g) remained stable in the fifth position, mirroring its December 2024 rank, suggesting steady demand for this flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
