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Oct-2024
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Overview
Market Insights Snapshot
Harbor House Collective's performance in the Massachusetts market shows varied trends across different product categories. In the Concentrates category, the brand saw a gradual decline in its ranking from 6th in July 2024 to 13th by October 2024, indicating a downward trend in market position. This decline aligns with a significant drop in sales from $164,758 in July to $67,062 in October. Meanwhile, in the Edibles category, Harbor House Collective managed to maintain a relatively stable presence, hovering around the 23rd to 26th positions, which suggests a steadier demand despite some fluctuations in monthly sales figures.
In contrast, the Flower category saw a notable drop in rankings, moving from 37th in July to 61st by October, reflecting a challenging competitive landscape or shifting consumer preferences in Massachusetts. The Pre-Roll category also experienced a decline, although more modest, with rankings slipping from 41st to 51st over the same period. Vapor Pens, on the other hand, did not make it into the top 30, with rankings falling from 53rd to 82nd, indicating a significant struggle in this category. These movements highlight areas where Harbor House Collective may need to focus on strategic improvements to regain or enhance its market position.
Competitive Landscape
In the Massachusetts flower category, Harbor House Collective has shown a fluctuating performance in terms of rank over the past few months. Starting from a rank of 37 in July 2024, it experienced a decline to 61 by October 2024. Despite this drop, Harbor House Collective's sales figures have remained relatively robust compared to some competitors. For instance, while Matter. improved its rank from 61 to 54, its sales in October were higher than Harbor House Collective's, indicating a potential shift in consumer preference. Meanwhile, Bask (MA) and Good Green have seen a more consistent decline in both rank and sales, suggesting that Harbor House Collective may still hold a competitive edge in maintaining customer loyalty despite its ranking challenges. This dynamic landscape underscores the importance for Harbor House Collective to strategize effectively to regain its higher rank and capitalize on its relatively stable sales performance.
Notable Products
In October 2024, the Albariño Pre-Roll (1g) maintained its position as the top-performing product for Harbor House Collective, recording sales of $1816. The Tropical Sunrise Hash Rosin Gummies 20-Pack (100mg) climbed to the second position, despite a slight decrease in sales from the previous month. Prickly Pear Hash Rosin Gummies 20-Pack (100mg) made its debut in the rankings at the third spot, showing a strong entry into the market. Sour Blue Raspberry Rosin Gummies 20-Pack (100mg) held steady at fourth place, while Albarino Pre-Roll (0.5g) re-entered the rankings at fifth place after being unranked in September. This month saw significant shifts, particularly in the Edible category, showcasing dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
