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Nov-2024
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Overview
Market Insights Snapshot
Harbor House Collective has shown varied performance across different cannabis product categories in Massachusetts. In the Concentrates category, the brand maintained a consistent presence within the top 15 rankings from August to November 2024, although there was a noticeable drop from 8th to 13th position between August and October. This decline coincided with a decrease in sales, which appeared to stabilize in November. The Edible category, on the other hand, saw a slight improvement in ranking from 24th in September and October to 23rd in November, suggesting a positive trend despite the brand not breaking into the top 20. In the Flower category, Harbor House Collective did not make it into the top 30 rankings, indicating a challenging landscape for the brand in this segment.
The performance in the Pre-Roll category has been more volatile, with rankings slipping from 45th in August to 64th by November, highlighting a significant challenge in maintaining market share. This downward trend in ranking was accompanied by a consistent decrease in sales over the months. In contrast, the Vapor Pens category saw some improvement in November, moving up to 77th position from 85th in October, although it remained outside the top 30, signaling room for growth and improvement. Overall, while Harbor House Collective has maintained a foothold in certain categories, there are clear opportunities for strategic adjustments, particularly in the Flower and Pre-Roll segments, to enhance their market presence in Massachusetts.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Harbor House Collective has experienced notable fluctuations in its market position from August to November 2024. Starting at rank 42 in August, the brand saw a decline to 61 in October, before rebounding to 49 in November. This volatility contrasts with brands like Cookies, which improved its rank from 56 to 41 over the same period, indicating a stronger upward trajectory. Meanwhile, Khalifa Kush showed a consistent rise from rank 61 to 50, suggesting a steady increase in market presence. Standard Farms experienced a significant drop from rank 25 in August to 51 in November, highlighting potential challenges in maintaining its earlier success. Interestingly, Fathom Cannabis improved its rank from 63 to 45, suggesting a successful strategy in increasing sales. For Harbor House Collective, these dynamics indicate a need to stabilize its market position amidst competitors that are either gaining ground or recovering from declines, emphasizing the importance of strategic adjustments to enhance sales performance and rank stability in this competitive market.
Notable Products
In November 2024, Tropical Sunrise Hash Rosin Gummies 20-Pack (100mg) reclaimed the top spot among Harbor House Collective's products, with sales reaching 1943 units. Sour Blue Raspberry Rosin Gummies 20-Pack (100mg) followed closely, climbing to second place, a notable improvement from its fourth position in October. The Albarino Pre-Roll (0.5g) made a significant leap to third place, having only entered the rankings in October. Gmo (3.5g) debuted impressively at fourth place, while the Albariño Pre-Roll (1g) saw a decline, dropping to fifth position from its consistent top rank in previous months. This shift in rankings highlights a dynamic change in consumer preferences towards edibles and new product entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
