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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Harmony Farms has shown fluctuating performance in the Vapor Pens category. The brand did not make it into the top 30 rankings from July through October 2024, indicating a challenging market presence in this category. Despite a noticeable sales increase in August, the brand's rank dropped out of the top 30 again by October. This suggests that while there may be some consumer interest, it hasn't translated into a strong competitive position within the state.
Meanwhile, in Washington, Harmony Farms has maintained a more consistent presence. In the Flower category, the brand improved its ranking from 29th in September to 23rd in October, suggesting a positive trend in consumer preference or market strategy. The Vapor Pens category in Washington saw Harmony Farms holding steady around the mid-30s rank, with a slight increase in sales from September to October. This consistency in Washington highlights a stronger foothold in the market compared to their performance in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Harmony Farms has shown a notable upward trend in rank from July to October 2024, moving from 28th to 23rd position. This positive shift indicates a strengthening market presence despite the competitive pressures from brands like Sky High Gardens (WA) and Buddy Boy Farms, which have experienced fluctuations in their rankings. Notably, Freddy's Fuego (WA) maintains a stronger position, consistently ranking higher than Harmony Farms, although its sales have shown a downward trend. Meanwhile, Hemp Kings has been closing in on Harmony Farms, with its rank improving from 38th to 24th over the same period, suggesting increased competition. Harmony Farms' sales have remained relatively stable, which, coupled with its improved ranking, suggests effective strategies in capturing market share amidst a dynamic competitive environment.
Notable Products
In October 2024, Pineapple Express Pre-Roll (1g) emerged as the top-performing product from Harmony Farms, achieving the highest rank with notable sales of 923 units. Oreoz (3.5g) followed closely in second place, maintaining consistent high performance from previous months where it ranked third. White Tara (3.5g) climbed to third place, showing an improvement from its fourth position in August. XJ-13 (3.5g), which had been the top product from July through September, slipped to fourth place in October. Wedding Cake Pre-Roll (1g) held the fifth position, slightly improving from its debut rank of fourth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
