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Jan-2025
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Overview
Market Insights Snapshot
Hashtag Honey has shown notable performance across various categories in New York, with particularly interesting movements in the Flower and Concentrates categories. In the Flower category, Hashtag Honey improved its ranking significantly from 39th in October 2024 to 22nd by January 2025, indicating a consistent upward trend. This improvement was accompanied by a substantial increase in sales, suggesting a growing consumer preference for their Flower products. On the other hand, the Concentrates category saw Hashtag Honey enter the top 30 rankings in November 2024 at 25th, peaking at 17th in December before slipping slightly to 22nd in January. This fluctuation might indicate competitive pressures or seasonal variations in consumer demand within this category.
In the Edible category, Hashtag Honey did not make it into the top 30 brands in October 2024, but by November, they entered at 46th place. This upward trajectory continued as they reached 35th in December, although there was a slight dip to 39th in January 2025. This movement suggests that while there is growth, there may be challenges in maintaining momentum. Similarly, in the Vapor Pens category, Hashtag Honey started outside the top 30 in October, but managed to climb to 25th by November. However, after reaching 24th in December, they fell to 32nd in January, indicating potential volatility in this segment. These dynamics across categories highlight the varying levels of competition and consumer preferences in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Hashtag Honey has shown a notable upward trajectory in its market positioning from October 2024 to January 2025. Starting at rank 39 in October, Hashtag Honey climbed to rank 22 by January, indicating a significant improvement in its market presence. This positive trend is particularly impressive when compared to competitors such as The Botanist, which remained relatively stable, entering the top 20 in December and maintaining that position into January. Meanwhile, Florist Farms experienced fluctuations, peaking at rank 18 in November but dropping to 21 by January. Similarly, Veterans Choice Creations (VCC) saw a decline from rank 19 in November to 24 in January. Notably, ghost. made a significant leap from being unranked to reaching rank 23 in January. Hashtag Honey's rise in rank correlates with a substantial increase in sales, particularly between November and January, suggesting effective strategies in capturing market share and consumer interest amidst a competitive field.
Notable Products
In January 2025, Jet Fuel Gelato (3.5g) emerged as the top-performing product for Hashtag Honey, leading the sales with a figure of 1571 units. Following closely, Super Silver Haze (3.5g) secured the second position with notable sales, while Maui Wowie (3.5g) ranked third. Notably, Grape Ape Distillate Disposable (1g), which previously held the top rank in December 2024, dropped to fourth place in January. White Widow (3.5g) rounded out the top five, slipping from its fourth-place position in December. The rankings for January indicate a shift towards flower products, with Jet Fuel Gelato making a significant leap to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
