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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Hashtag Honey has shown notable movements across various product categories in New York. Their performance in the Concentrates category saw a significant rise, with the brand entering the top 30 rankings in November 2024 at position 25 and climbing to 18 by December. This upward trajectory is indicative of a strong market presence and growing consumer preference. However, the brand's absence in the top 30 for the preceding months highlights a late but impactful entry into this category. In the Flower category, Hashtag Honey demonstrated a remarkable climb from position 66 in September to 25 in November, though it slightly dipped to 31 in December, suggesting potential challenges in maintaining momentum.
The Edible category presents a different narrative for Hashtag Honey in New York. Initially absent from the top 30, the brand made its entry at rank 60 in November and improved to 49 by December. This gradual improvement suggests a growing foothold in the Edibles market, though the brand still has room to enhance its competitive edge. In the Vapor Pens category, Hashtag Honey maintained a consistent presence, starting at rank 45 in September and improving to 22 by December. This steady climb suggests strong consumer loyalty and effective product offerings in this category. The data reveals important trends and movements for Hashtag Honey, providing insights into where the brand is gaining traction and where further efforts might be needed to bolster its market position.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Hashtag Honey has demonstrated a remarkable upward trajectory in recent months. Initially ranked outside the top 20, Hashtag Honey surged to the 24th position in November 2024 and further improved to 22nd in December 2024. This notable rise in rank coincides with a significant increase in sales, suggesting a growing consumer preference for Hashtag Honey's products. In contrast, competitors like Eureka and CRU Cannabis have seen fluctuating ranks, with Eureka dropping out of the top 20 by December 2024 and CRU Cannabis consistently ranking lower. Meanwhile, High Garden maintained a stable presence within the top 20, indicating steady performance, while Hepworth experienced a decline, moving from 13th in September to 23rd in December. This competitive dynamic highlights Hashtag Honey's potential to capture more market share as it continues to climb the ranks in a highly competitive market.
Notable Products
In December 2024, Grape Ape Distillate Disposable (1g) emerged as the top-performing product for Hashtag Honey, climbing to the number one rank with sales reaching 2,366 units. Strawberry Diesel Distillate Disposable (1g) followed closely in second place, although it dropped from its first-place position in November. RS11 Distillate Disposable (1g) improved its standing from fourth in November to third in December, showing a consistent upward trend since September. White Widow (3.5g), a new entrant in the rankings, secured the fourth spot, indicating a successful introduction to the market. Superjack Distillate Disposable (1g) experienced a decline, moving from second in November to fifth in December, suggesting a shift in consumer preferences within the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
