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Jan-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Haze Extracts has shown a strong performance in the Concentrates category, climbing steadily from 12th place in October 2024 to a solid 6th place by December 2024, where it maintained its position into January 2025. This upward trajectory is indicative of a significant increase in consumer demand, as evidenced by a notable rise in sales from $98,622 in October to $173,950 in December. Such consistent improvement suggests that Haze Extracts is gaining a stronger foothold in the Concentrates market, potentially due to product innovation or increased brand recognition.
Conversely, in the Vapor Pens category within Massachusetts, Haze Extracts has struggled to break into the top 30, with rankings hovering around the mid-90s across the observed months. Despite a slight improvement from 100th in November to 96th in January, the sales figures reflect a downward trend, indicating challenges in capturing market share or possibly facing stiff competition. This contrast in performance between categories underscores the varied consumer preferences and competitive dynamics Haze Extracts faces in different segments of the cannabis market.
Competitive Landscape
In the Massachusetts concentrates market, Haze Extracts has demonstrated a notable upward trajectory in its rankings over the past few months, moving from 12th place in October 2024 to a steady 6th place by January 2025. This rise in rank is indicative of a strong increase in sales performance, as evidenced by the brand's ability to surpass competitors like Cloud Cover (C3), which fluctuated between ranks 6 and 11 during the same period. Despite this progress, Haze Extracts still trails behind leading brands such as Nature's Heritage and Bountiful Farms, which consistently held higher ranks, with Nature's Heritage maintaining a top 4 position throughout. The competitive landscape suggests that while Haze Extracts is gaining momentum, there is still room for growth to challenge the top-tier brands in this market.
Notable Products
In January 2025, NY Sour Diesel Live Badder (1g) maintained its top position in Haze Extracts' product lineup, continuing its streak as the best-selling product since October 2024. NY Sour Diesel Shatter (1g) emerged as the second best-seller, with notable sales of 582 units. Double Myntz Shatter (1g) secured the third spot, followed by Fire OG Shatter (0.5g) and Jet Fuel Live Badder (1g) in fourth and fifth positions, respectively. These rankings illustrate a clear preference for concentrates, with the top three products being new entries in the January rankings. The consistent performance of NY Sour Diesel Live Badder (1g) suggests strong brand loyalty and product satisfaction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
