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Oct-2024
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Overview
Market Insights Snapshot
Haze Extracts has shown varied performance across different states and product categories in recent months. In the state of Massachusetts, the brand has been consistently performing within the top 15 for the Concentrates category. Specifically, they ranked 11th in July, 12th in August, improved to 9th in September, but then dropped back to 11th in October. This fluctuation suggests a competitive market landscape where Haze Extracts is maintaining a strong presence, albeit with some volatility. Their sales figures in Massachusetts reflect this trend, with a notable peak in September, indicating a possible strategic push or market demand spike during that month.
It's important to note that Haze Extracts does not appear in the top 30 brands in certain states and categories, which could be a potential area for growth or concern depending on their market strategy. The absence from the top rankings in those regions might suggest either a lack of market penetration or a focused strategy on specific regions like Massachusetts. As the brand continues to navigate the complexities of the cannabis market, understanding these dynamics will be crucial for their sustained growth and competitiveness.
Competitive Landscape
In the Massachusetts concentrates market, Haze Extracts has experienced fluctuating rankings over the past few months, indicating a competitive landscape. Starting in July 2024, Haze Extracts held the 11th position, slightly dropping to 12th in August, then climbing to 9th in September before settling back to 11th in October. This movement reflects a dynamic market where competitors like The Heirloom Collective consistently outperformed Haze Extracts, maintaining higher ranks throughout the period. In contrast, Harbor House Collective showed a downward trend, which could be an opportunity for Haze Extracts to capitalize on. Meanwhile, Rave experienced a notable drop from 5th to 10th, suggesting potential shifts in consumer preferences or market dynamics. Despite these challenges, Haze Extracts' ability to regain a top 10 position in September indicates resilience and potential for growth in this competitive sector.
Notable Products
In October 2024, London Pound Cake Shatter (1g) emerged as the top-performing product for Haze Extracts, securing the number one rank with sales reaching 497 units. Fire OG Shatter (1g) climbed to the second position from an unranked status in previous months, demonstrating a strong increase in popularity. Banana OG Shatter (1g) entered the rankings at third place, indicating a new rise in demand. Sherbert Sundae Shatter (1g) experienced a slight drop, moving from third to fourth place. Fire OG Live Badder (1g) reappeared in the rankings at fifth place, after not being ranked in the previous months, showcasing a renewed interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
