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Sep-2024
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Overview
Market Insights Snapshot
Haze Extracts has shown a consistent presence in the Massachusetts market, particularly in the Concentrates category. Over the summer months, their rankings have fluctuated slightly, moving from 19th place in June to a peak of 13th in July, before stabilizing around 14th place in September. This movement suggests a strengthening market position, even though they did not break into the top 10. The summer months also saw a significant increase in sales, with July marking a notable peak, indicating a positive reception of their products during this period.
Interestingly, the data does not show Haze Extracts breaking into the top 30 in other states or categories, which could be a point of concern or an opportunity for expansion. Their absence from the top rankings in other regions highlights the competitive nature of the cannabis market and suggests that Haze Extracts may need to strategize differently to gain a foothold elsewhere. This information could be crucial for stakeholders looking to understand the brand's regional strengths and potential areas for growth.
Competitive Landscape
In the Massachusetts concentrates market, Haze Extracts has shown a commendable upward trajectory in its rankings over the past few months, moving from 19th place in June 2024 to 14th place by September 2024. This improvement is indicative of a strong sales performance, with a notable increase in sales from June to August, before a slight dip in September. Despite this progress, Haze Extracts faces stiff competition from brands like The Heirloom Collective, which, although experiencing a decline to 15th place in September, maintained higher sales figures throughout the period. Similarly, Harbor House Collective consistently ranked higher than Haze Extracts, though it saw a drop to 10th place in September. Meanwhile, Fox Tales exhibited a fluctuating yet competitive presence, peaking at 7th place in August. The landscape remains dynamic, with emerging brands like Regenerative making significant strides, climbing from 39th in June to 19th in September, suggesting potential future competition for Haze Extracts.
Notable Products
In September 2024, Blue Dream Wax (0.5g) maintained its position as the top-performing product for Haze Extracts in the Concentrates category, with sales reaching 546 units. London Pound Cake Shatter (1g) held steady in the second position, despite a decrease in sales from the previous month. London Pound Cake Shatter (0.5g) climbed to the third rank, showing a notable increase in sales compared to August. WAP #27 Live Badder (0.5g) moved up to fourth place, continuing its upward trajectory from previous months. Red Sangria Wax (0.5g) remained consistent at fifth place, maintaining its rank from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
