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Nov-2025
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Overview
Market Insights Snapshot
Heartland Labs has demonstrated a consistent performance in the Missouri market, particularly in the Concentrates category. Their ranking has remained relatively stable, with a slight dip in October before improving in November, moving from 11th to 10th place. This suggests a steady demand for their products despite fluctuations in sales figures. In the Topical category, Heartland Labs has maintained a strong position, consistently holding the 3rd rank from August through November. This stability indicates a solid foothold in the Topical market, which could be attributed to a loyal customer base or effective product offerings.
However, Heartland Labs faces challenges in the Pre-Roll category, where they have not been able to break into the top 30 rankings in recent months. This could signal a need for strategic adjustments to improve their competitive standing. In the Vapor Pens category, their ranking saw a notable decline in November, dropping from 23rd to 28th place, despite a peak in sales in October. This drop could be indicative of intensified competition or changing consumer preferences. Overall, while Heartland Labs shows strength in certain categories, there are areas where strategic improvements could enhance their market position.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Heartland Labs experienced notable fluctuations in its rankings and sales over the analyzed months. While Heartland Labs improved its rank from 26th in August 2025 to 23rd in October 2025, it faced a setback in November 2025, dropping to 28th. This decline in ranking coincided with a decrease in sales from October to November. In contrast, Curio Wellness showed a consistent upward trend, climbing from 39th to 30th place, with a steady increase in sales. Meanwhile, Proper Cannabis maintained a stable position around the 25th rank, although it experienced a slight dip in sales in November. Atta and Bison also demonstrated varying performances, with Atta maintaining a consistent rank around 27th and Bison showing improvement from 32nd to 29th. These dynamics suggest that while Heartland Labs had a promising rise in the earlier months, the competitive pressure from brands like Curio Wellness and the stable performance of Proper Cannabis may have contributed to its recent challenges in maintaining its rank and sales momentum.
Notable Products
In November 2025, the top-performing product from Heartland Labs was the Sativa FECO RSO Syringe (1g) in the Concentrates category, which climbed to the number one rank with sales reaching 1907. The Indica FECO RSO Syringe (1g), also in the Concentrates category, slipped to second place despite consistently holding the top spot in previous months. The Hybrid FECO RSO Syringe (1g) showed a notable improvement, moving up to third place after not being ranked in October. Kush Mint Pre-Roll (0.5g) maintained a steady presence, ranking fourth, while the Florida Orange Distillate Cartridge (1g) in Vapor Pens dropped to fifth place from its third-place position in October. This shift in rankings highlights a dynamic change in product performance, particularly within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
