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Jan-2025
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Overview
Market Insights Snapshot
Heartland Labs has shown varied performance across different categories in the state of Missouri. In the Capsules category, the brand held a strong position, ranking 2nd in October 2024 and maintaining a presence in the top 3 by December. However, they were not in the top 30 by January 2025, which could indicate a potential area of concern or increased competition. In the Concentrates category, Heartland Labs maintained a fairly stable presence, fluctuating slightly but consistently staying within the top 10, peaking at 7th place in December before dropping to 10th in January. This consistency suggests a strong foothold in this segment despite minor rank variations.
In contrast, Heartland Labs' performance in the Pre-Roll category was less consistent. The brand did not make it into the top 30 in November and showed a downward trend from October to January. Despite a 9th place ranking in the Vapor Pens category in October, the brand's position steadily declined, indicating potential challenges in maintaining its market share. Meanwhile, in the Topical category, Heartland Labs demonstrated stability, consistently ranking 4th or 5th, though sales showed a downward trend. These insights suggest that while Heartland Labs has strong areas, there are also significant opportunities for improvement and strategic adjustments to regain and strengthen its market position across these categories in Missouri.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has experienced a dynamic competitive landscape over the past few months. While Heartland Labs maintained a relatively stable position, ranking 9th in both October and November 2024, it improved to 7th in December before slipping slightly to 10th in January 2025. This fluctuation in rank is indicative of the intense competition from brands like Vibe Cannabis (MO), which consistently outperformed Heartland Labs, peaking at 4th place in November. Meanwhile, Sinse Cannabis demonstrated a strong upward trend, climbing from 15th in October to 5th in December, before settling at 9th in January, directly impacting Heartland Labs' position. Additionally, Covert Extraction showed remarkable growth, breaking into the top 20 in November and reaching 11th by January. These shifts suggest that while Heartland Labs has maintained a competitive sales volume, the brand faces significant challenges from rapidly ascending competitors, necessitating strategic adjustments to regain higher rankings and bolster sales.
Notable Products
In January 2025, the Indica FECO RSO Syringe (1g) from Heartland Labs maintained its top position in the Concentrates category with sales of 2420 units, continuing its consistent performance as the leading product since October 2024. The Sativa FECO RSO Syringe (1g) held steady at the second rank, mirroring its position from December 2024. The Hybrid FECO RSO Syringe (1g) remained in third place, showing a slight decrease in sales compared to the previous month. Britney's Frozen Lemons Pre-Roll (0.5g) ranked fourth, demonstrating strong entry and consistency since December 2024. The Gold Punch Distillate Cartridge (1g) entered the rankings in fifth place, indicating a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
