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Oct-2024
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Overview
Market Insights Snapshot
Heartland Labs has shown a dynamic performance across various cannabis product categories in Missouri. The most notable improvement is in the Concentrates category, where the brand has steadily climbed from 12th place in July 2024 to 7th place by October 2024. This upward trajectory is supported by a significant increase in sales, indicating a growing consumer preference for their concentrates. In contrast, the Pre-Roll category tells a different story, where Heartland Labs faced a setback, dropping from 26th place in September to 51st in October. This drop suggests potential challenges in maintaining their market share in this particular category.
In other categories, Heartland Labs has maintained a consistent presence, particularly in Topicals and Capsules. The brand has held steady in 3rd place for Topicals from August through October, reflecting a stable demand for these products in Missouri. Similarly, the Capsules category saw Heartland Labs return to 3rd place in October after not ranking in the top 30 in July and September, indicating a recovery in market position. Meanwhile, in the Vapor Pens category, the brand improved its ranking from 40th in July to 24th by October, showcasing a positive trend in consumer acceptance and sales growth. This mixed performance across categories highlights areas of strength and opportunities for Heartland Labs to address potential market challenges.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has shown a promising upward trend in rankings over the past few months, moving from 12th place in July 2024 to 7th place by October 2024. This positive shift indicates a growing presence and increasing sales momentum, with sales figures rising steadily from July to October. In contrast, Elevate (Elevate Missouri) experienced a decline in rank from 2nd to 9th place, suggesting potential challenges in maintaining its market position. Meanwhile, Proper Cannabis, though starting strong at 1st place in July, saw fluctuations, ultimately landing at 6th place in October, which might indicate volatility in their market strategy or consumer preferences. Infinity (MO) and Pinpoint have shown more stability, with Infinity (MO) slightly improving its rank from 5th to 5th and Pinpoint maintaining a competitive edge, moving from 10th to 8th place. These dynamics suggest that Heartland Labs is effectively capitalizing on market opportunities, potentially at the expense of some of its competitors, positioning itself as a rising contender in the Missouri concentrates market.
Notable Products
In October 2024, the top-performing product from Heartland Labs was the Indica FECO RSO Syringe (1g) in the Concentrates category, maintaining its position as the number one ranked product with a notable increase in sales to 3382 units. The Sativa FECO RSO Syringe (1g), also in the Concentrates category, rose to the second position from not being ranked in September, with sales reaching 2700 units. The Hybrid FECO RSO Syringe (1g) ranked third, showing a re-entry into the top ranks after not being listed in the previous month. The Orange Flambe Pre-Roll (0.5g) in the Pre-Roll category dropped to fourth place from third in September, with sales figures decreasing to 1465 units. Lastly, the Heartland Labs x Elder Farms - CBD/THC 1:1 Herbal ReLeaf Salve (150mg CBD, 150mg THC, 2oz) entered the rankings at fifth place, highlighting a new addition to the list of top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
