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Nov-2024
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Overview
Market Insights Snapshot
Heartland Labs has shown a consistent presence in the Missouri cannabis market, particularly in the Capsules category, where they maintained a strong second position from August to October 2024. However, their absence from the top 30 in November indicates a potential shift in consumer preferences or increased competition. In the Concentrates category, Heartland Labs demonstrated a positive trend, climbing from 12th in August to 9th by November, suggesting a growing consumer base or successful marketing strategies. Meanwhile, their performance in Topicals remained stable, holding the 4th position in both October and November after an initial rise from 5th in August.
Conversely, Heartland Labs faced challenges in the Pre-Roll and Vapor Pens categories. In Pre-Rolls, they dropped out of the top 30 in November after reaching a peak rank of 29 in September, which may point to either heightened competition or a strategic shift away from this category. For Vapor Pens, they experienced a slight decline, moving from 26th in October to 32nd in November, reflecting possible competitive pressures or changes in consumer demand. These movements across categories highlight the dynamic nature of the cannabis market in Missouri and suggest areas where Heartland Labs might focus its efforts to regain or strengthen its market position.
Competitive Landscape
In the Missouri concentrates market, Heartland Labs has demonstrated a steady improvement in its competitive positioning over the past few months. Starting from a rank of 12 in August 2024, Heartland Labs climbed to 9 by November 2024, indicating a positive trajectory amidst a competitive landscape. Notably, Cloud Cover (C3) experienced fluctuations, peaking at rank 4 in October before dropping to rank 7 in November, suggesting potential volatility that Heartland Labs could capitalize on. Meanwhile, Vibe Cannabis (MO) maintained a relatively stable position, slightly ahead of Heartland Labs, but with a less pronounced upward trend. Amaze Cannabis and Buoyant Bob showed less consistency, with ranks fluctuating outside the top 10, which could present an opportunity for Heartland Labs to further improve its market share. Overall, Heartland Labs' upward movement in rank reflects a promising increase in sales performance, suggesting a growing consumer preference for their products in the Missouri concentrates category.
Notable Products
In November 2024, the Indica FECO RSO Syringe (1g) from Heartland Labs maintained its top position in the Concentrates category with impressive sales of 2876 units. The Hybrid FECO RSO Syringe (1g) climbed to the second rank, showing a significant improvement from its third position in October. The Sativa FECO RSO Syringe (1g) ranked third, having been second in the previous month, indicating a slight drop in its ranking. New entrants in the Vapor Pens category, Blackberry Pie Distillate Cartridge (1g) and Gold Punch Distillate Cartridge (1g), secured the fourth and fifth ranks, respectively. These rankings highlight a consistent demand for the FECO RSO Syringe products while introducing new competition in the vapor pens market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
