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Jan-2025
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Overview
Market Insights Snapshot
Herbal Dispatch Craft has shown fluctuating performance in the Concentrates category within British Columbia. In October 2024, the brand was ranked 24th, but it slipped to 30th in November before making a significant leap to 19th in December. However, by January 2025, it fell back to 29th. This movement indicates a volatile presence in the market, with a notable peak in sales in December when the brand experienced a surge, nearly doubling its sales compared to the previous month. The ability to climb back into the top 30 after a fall suggests resilience, yet the inconsistency highlights challenges in maintaining a steady position.
In the Flower category, Herbal Dispatch Craft did not make it into the top 30 rankings in British Columbia for the months following October 2024, where it was ranked 95th. This absence from the top 30 may be seen as a disadvantage, suggesting that the brand faces stiff competition or lacks the same appeal in this category compared to Concentrates. The lack of presence in the rankings could imply a need for strategic adjustments or marketing efforts to boost visibility and sales in the Flower category. Despite this, the brand's performance in Concentrates offers a foundation to potentially build upon for broader market success.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Herbal Dispatch Craft has experienced notable fluctuations in its rank and sales performance. Starting from October 2024, Herbal Dispatch Craft was ranked 24th, improving to 19th by December 2024, before dropping to 29th in January 2025. This volatility is mirrored in its sales, which peaked in December 2024. In comparison, Good Buds consistently hovered around the 20th rank, showing a stable yet slightly declining trend with a significant drop in January 2025. Meanwhile, Rosin Heads experienced a sharp decline from 16th in November 2024 to 34th by January 2025, indicating potential challenges in maintaining market share. Dymond Concentrates 2.0 and JBuds Craft Cannabis also faced ranking challenges, with Dymond Concentrates 2.0 showing a slight improvement in January 2025. These dynamics suggest that while Herbal Dispatch Craft has demonstrated the ability to climb the ranks, maintaining a consistent position remains a challenge amidst fierce competition.
Notable Products
In January 2025, the top-performing product from Herbal Dispatch Craft was Premium Live Hash Rosin RSO (1g) in the Concentrates category, maintaining its number one rank from December 2024 with sales of 294 units. Cake City Hash Rosin (1g), also in the Concentrates category, held the second spot consistently from the previous month, reflecting strong performance with 202 units sold. Gastro Pop Pre-Roll 2-Pack (1g) made a notable entry at third place, showing significant demand in the Pre-Roll category. RSO Phoenix Tears Live Hash Rosin (1g) climbed to fourth place from fifth in December 2024, indicating a positive sales trend. Jelly Breath Pre-Roll 2-Pack (1g) remained steady at fifth place, despite a decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
