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Dec-2024
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Overview
Market Insights Snapshot
High Minded has demonstrated a dynamic presence in the cannabis market, particularly in the state of Michigan. Their performance in the Flower category is notably impressive, maintaining the top position consistently from September through December 2024. This dominance suggests a strong brand loyalty and product quality that resonates with consumers. Conversely, in the Pre-Roll category, High Minded's fluctuating rankings, peaking at 30th in November before dropping back to 33rd in December, indicate a more competitive landscape. Such variability might suggest challenges in sustaining growth or capturing a wider market share in this particular category.
In the Edible category, High Minded has shown a promising upward trajectory, climbing from the 21st position in September and October to 13th by December. This steady improvement could signify successful product innovation or effective marketing strategies that have enhanced consumer appeal. Similarly, in the Concentrates category, the brand made a significant leap into the top 30 by November, achieving a rank of 21st by December. The Vapor Pens category also saw positive momentum, with High Minded advancing from 19th in October to 14th by December, reflecting a growing consumer interest or a strategic push by the brand in this segment. The absence of rankings in some months indicates areas where the brand may need to bolster its presence to compete more effectively.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has consistently maintained its top position from September to December 2024, demonstrating robust market leadership. Despite the presence of strong competitors like Society C and Pro Gro, which have held steady at ranks two and three respectively, High Minded's sales figures have shown a positive trajectory, peaking in November before a slight dip in December. This trend indicates a resilient brand performance amidst fluctuating market dynamics. The consistent ranking of its competitors suggests a stable competitive environment, yet High Minded's ability to sustain its lead highlights its effective market strategies and customer loyalty. As the Michigan flower market continues to evolve, High Minded's dominance suggests a strong brand presence and a potential for continued growth, making it a key player to watch in the coming months.
Notable Products
In December 2024, High Minded's top-performing product was Tropical Punch Gummies 20-Pack (200mg) in the Edible category, maintaining its first-place ranking from the previous month with notable sales of $33,438. Black Cherry High Dose Gummies 4-Pack (200mg) secured the second position, consistent with its November ranking, showing a steady increase in sales. Cherry Bomb Gummies 10-Pack (200mg) climbed to third place after being unranked in the preceding months, indicating a strong resurgence. Sour Watermelon Gummies 10-Pack (200mg) maintained its fourth-place ranking, demonstrating stable performance. The Strawberry Cough Distillate Cartridge (1g) made its debut in the rankings at fifth place, highlighting its emerging popularity in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
