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Jan-2025
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Overview
Market Insights Snapshot
In examining the performance of High Minded across various categories in Michigan, it's evident that the brand has demonstrated significant variability. In the Flower category, High Minded maintained a stronghold at the top, holding the number one rank from October to December 2024, before slipping to third in January 2025. This suggests a robust presence in this category, although the drop in January could indicate increased competition or shifts in consumer preferences. Conversely, in the Concentrates category, High Minded's ranking improved from 21st in November to 19th in December, indicating a positive trend, albeit they were not in the top 30 in October, which may highlight a previous struggle in this category.
In the Edible category, High Minded showed a remarkable upward trajectory, climbing from 21st place in October 2024 to 13th by December, before settling at 14th in January 2025. This consistent improvement suggests a growing market share and consumer acceptance in this segment. However, in the Pre-Roll category, the brand's performance was less impressive, only breaking into the top 30 in December 2024, and maintaining a similar position in January 2025, which may point to a need for strategic adjustments in this area. The Vapor Pens category saw a steady performance with a peak rank of 16th in December, reflecting a stable yet competitive position. Overall, the data indicates that while High Minded excels in certain categories, there are others where they are either emerging or facing challenges.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has experienced notable shifts in its market position over the past few months. Initially holding the top rank from October to December 2024, High Minded saw a decline to third place by January 2025. This change in rank coincides with a decrease in sales, contrasting with the upward trajectory of competitors like Society C, which ascended to the top spot in January 2025, and Pro Gro, which moved up to second place. Meanwhile, Mischief has shown a consistent improvement in rank, maintaining the fourth position in January 2025 after climbing from ninth in October 2024. These dynamics suggest that while High Minded was a dominant player, competitors are gaining ground, highlighting the importance of strategic adjustments to maintain market leadership.
Notable Products
In January 2025, the top-performing product for High Minded was Tropical Punch Gummies 20-Pack (200mg) in the Edible category, maintaining its number one rank from the previous two months despite a drop in sales to 19,044 units. Blue Raspberry Gummies 10-Pack (200mg) climbed to second place with notable sales of 18,182 units, having not been ranked in December 2024. Black Cherry High Dose Gummies 4-Pack (200mg) slipped to third place from its consistent second-place ranking in the prior months. Strawberry Pineapple Gummies 10-Pack (200mg) made a new entry at fourth place, showing a strong performance. Sour Watermelon Gummies 10-Pack (200mg) fell from fourth to fifth position, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
