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Oct-2024
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Overview
Market Insights Snapshot
High Minded's performance across various categories in Michigan illustrates a dynamic presence in the cannabis market. In the Flower category, the brand has consistently maintained a top position, regaining the number one spot in October after a brief dip to the second position in August and September. This demonstrates a strong and stable demand for their Flower products. Conversely, in the Concentrates category, High Minded did not make it into the top 30 rankings from July to October, which could signal either a need for strategic adjustments or a focus on other categories. The Pre-Roll category showed a positive trajectory, with High Minded improving from 40th position in July to just outside the top 30 by October, indicating potential growth opportunities.
In the Edible category, High Minded experienced a slight decline from 14th position in July to 22nd in October, suggesting a challenging competitive environment or shifting consumer preferences. Despite this drop, the brand's presence in the top 30 indicates a solid foothold in the market. The Vapor Pens category tells a different story, with High Minded slipping from 13th place in July to 20th by October, accompanied by a notable decrease in sales. This downward trend may suggest the need for innovation or marketing strategies to regain consumer interest. Overall, High Minded's performance in Michigan showcases both strengths and areas for growth, with notable leadership in the Flower category and potential for improvement in others.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has shown remarkable resilience and strategic positioning. Over the past few months, High Minded has consistently maintained a strong presence, reclaiming the top rank in October 2024 after briefly dropping to second place in August and September. This fluctuation in rank is indicative of a highly competitive market, particularly with Society C and Pro Gro as formidable competitors. Society C notably surged to the top position in August and September, driven by a significant increase in sales, but High Minded's robust sales recovery in October allowed it to regain its leading position. Meanwhile, Pro Gro maintained a steady third rank, suggesting a consistent market strategy. The dynamic shifts in ranking underscore the importance of strategic marketing and product differentiation in maintaining leadership in the Michigan flower market.
Notable Products
In October 2024, the top-performing product from High Minded was the Black Cherry High Dose Gummies 4-Pack (200mg), which ascended to the number one rank with sales of 17,087 units. Pomegranate Gummies 20-Pack (200mg) made a significant debut, securing the second position with 16,264 units sold. Zero Gravity (Bulk), a flower product, emerged in the rankings at third place, showing strong sales performance. Sour Blueberry Lemonade Gummies High Dose 4-Pack (200mg) dropped to fourth place compared to its previous second-place ranking in July 2024, with sales of 12,919 units. Sour Watermelon Gummies 10-Pack (200mg) fell to fifth place, having previously held the top spot in July 2024, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
