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Nov-2024
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Overview
Market Insights Snapshot
High Peaks has experienced varied performance across different product categories in New York, with some notable shifts in rankings over the past few months. In the Edible category, High Peaks has seen a downward trend, falling from a rank of 25 in August 2024 to 38 by November 2024, indicating a significant decline in market presence. This drop is reflected in their sales, which have steadily decreased over the months. In contrast, the Flower category has shown more stability, with rankings improving from 67 in August to 54 in November. This suggests a resilient demand for their flower products, even as other categories have faced challenges.
The Vapor Pens category has also seen fluctuations, maintaining a steady rank of 42 in August and September before dropping to 55 in November. This movement might indicate increased competition or shifting consumer preferences within this segment. Meanwhile, in the Pre-Roll category, High Peaks has not managed to break into the top 30, peaking at rank 58 in September but slipping back to 70 by November. This lack of top-tier presence in the Pre-Roll category could be a point of concern for the brand, as it suggests they are struggling to capture a significant share of this market. Overall, while High Peaks has shown some strengths in certain areas, they face challenges in maintaining a consistent top-tier presence across all categories.
Competitive Landscape
In the competitive landscape of the New York flower category, High Peaks has shown a steady performance with a slight fluctuation in its rank from August to November 2024. Starting at 67th place in August, High Peaks improved to 55th in September, climbed to 53rd in October, but saw a minor dip to 54th in November. This indicates a relatively stable market presence amidst competitors. Notably, Silly Nice demonstrated a significant upward trend, moving from 66th in August to 46th in October, before slightly dropping to 53rd in November, which suggests a competitive edge that High Peaks needs to watch closely. Meanwhile, TICAL and Tyson 2.0 have shown inconsistent rankings, with TICAL improving from 68th to 52nd and Tyson 2.0 fluctuating between 58th and 56th. Harney Brothers Cannabis experienced a notable drop from 51st in August to 71st in September, recovering slightly to 59th by November. These dynamics suggest that while High Peaks maintains a stable position, there is a need for strategic initiatives to enhance its competitive stance against brands like Silly Nice, which are gaining momentum in the market.
Notable Products
In November 2024, the top-performing product for High Peaks was the Garlicane Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, which climbed to the number one spot from its previous second-place ranking in October, with sales reaching 917 units. The Kai Lash Pre-Roll 2-Pack (1g), which had consistently held the top rank in prior months, slipped to second place with a notable drop in sales to 701 units. The CBD/THC/CBN 4:2:1 Goodnight Guava Gummies 25-Pack maintained its third-place ranking within the Edible category, despite a gradual decline in sales over the months. The Mt. Citrus (3.5g) entered the rankings for the first time, securing the fourth spot in the Flower category. Lastly, the 9lb Pound Hammer Distillate Disposable (0.5g) in the Vapor Pens category experienced a slight decrease in ranking, moving from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
