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Jan-2025
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Overview
Market Insights Snapshot
High Peaks has shown varied performance across different categories in New York. In the Edible category, the brand has managed to maintain a consistent presence, ranking 38th in both October 2024 and January 2025, despite a slight dip in November and December. This consistency is noteworthy, especially when compared to other categories where High Peaks struggled to maintain a top 30 presence. For instance, in the Flower category, High Peaks ranked 33rd in October 2024 but dropped to 46th by January 2025, indicating a downward trend in this segment. The Vapor Pens category also saw a significant decline, with rankings falling from 48th to 71st over the same period, reflecting a challenging market environment for High Peaks in New York.
Notably, High Peaks did not rank within the top 30 brands in any category in New York, which could be seen as a potential area for improvement. The Pre-Roll category, for example, saw High Peaks consistently outside the top 70, highlighting a need for strategic adjustments to improve their market position. Despite these challenges, the brand's ability to maintain a stable ranking in the Edible category suggests that there is a strong consumer base for their products in this segment. This offers a glimmer of opportunity for High Peaks to leverage its strengths in Edibles while reassessing its strategies in other categories to enhance overall performance in the New York market.
Competitive Landscape
In the competitive landscape of the New York flower category, High Peaks has shown a dynamic performance over the months from October 2024 to January 2025. While High Peaks maintained a relatively stable rank, fluctuating between 33rd and 46th, it faced stiff competition from brands like Etain and High Falls Canna New York. Notably, Etain started stronger in October 2024 with a rank of 31 but saw a decline to 47 by January 2025, which could indicate a potential opportunity for High Peaks to capitalize on Etain's downward trend. Meanwhile, High Falls Canna New York maintained a close competition, ending January 2025 slightly ahead at 42nd position. The sales trajectory for High Peaks shows a peak in November 2024, followed by a dip in December, aligning with the overall market trend where several competitors also experienced fluctuating sales. As High Peaks navigates this competitive field, understanding these shifts and leveraging advanced data insights could be key to enhancing its market position and driving sales growth.
Notable Products
In January 2025, the Slapz Pre-Roll 2-Pack (1.5g) emerged as the top-performing product for High Peaks, climbing from the fourth position in December to first place, with sales reaching 808 units. The GG#4 (3.5g) secured the second spot, a new entry in the rankings for January. Orangutan Cookies (3.5g) followed closely in third place, also making its debut in the rankings this month. The CBD/THC/CBN 4:2:1 Goodnight Guava Gummies 25-Pack saw a drop from second in December to fourth in January, indicating a shift in consumer preference towards flower and pre-roll products. Notably, the Garlicane Pre-Roll 2-Pack (1.5g) fell from its November peak at first place to fifth in January, reflecting a significant change in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
