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Oct-2024
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Overview
Market Insights Snapshot
High Peaks has shown varied performance across different product categories in New York. In the Edible category, the brand experienced a decline in rank, moving from 27th in July 2024 to falling outside the top 30 by September and October 2024, indicating a significant drop in market presence. This decline is mirrored in their sales figures, which decreased from $60,774 in August 2024 to $29,213 in October 2024. Conversely, in the Flower category, High Peaks improved their ranking, peaking at 54th in September 2024 before slightly dropping to 57th in October 2024, suggesting a more stable presence in this category despite not breaking into the top 30.
In the Pre-Roll category, High Peaks made notable progress, climbing from 86th in July 2024 to 56th by September 2024, although they slipped back to 65th in October 2024. This indicates a fluctuating but generally positive trend in their market position. The Vapor Pens category also saw some stability, with High Peaks maintaining a relatively consistent ranking around the 40s, though they experienced a slight dip in October 2024. Such movements across these categories reflect the brand's dynamic positioning and the challenges of maintaining a steady rank in a competitive market like New York. These trends provide insights into consumer preferences and the brand's ability to adapt to market demands.
Competitive Landscape
In the competitive landscape of vapor pens in New York, High Peaks has experienced a fluctuating rank over the past few months, indicating a dynamic market presence. Notably, High Peaks maintained a steady position at rank 40 in July and August 2024, but saw a slight dip to rank 43 by October. This movement contrasts with competitors like Luci, which improved its rank from 45 in September to 44 in October, and FINCA, which showed a significant recovery from rank 66 in August to 40 in October. Meanwhile, Ruby Farms was absent from the top 20 ranks in July, highlighting its struggle to maintain a competitive edge. Despite these shifts, High Peaks' sales figures have shown resilience, with a notable increase from August to October, suggesting a strong customer base and effective sales strategies. The brand's ability to navigate these competitive pressures will be crucial in maintaining and improving its market position.
Notable Products
In October 2024, High Peaks' top-performing product was the Kai Lash Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from September with sales reaching 1,778 units. The Garlicane Pre-Roll 2-Pack (1.5g) climbed to the second position, improving from its third-place rank the previous month. The CBD/THC/CBN 4:2:1 Goodnight Guava Gummies 25-Pack (200mg CBD, 100mg THC, 50mg CBN) held steady at the third rank, reflecting consistent performance in the Edible category. Notably, the 9lb Pound Hammer Distillate Disposable (0.5g) entered the rankings for the first time, securing the fourth position. Similarly, the Trainwreck Distillate Disposable (0.5g) made its debut in the fifth position, indicating a growing interest in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
