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Dec-2024
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Overview
Market Insights Snapshot
Highly Edible has shown varied performance across different states and product categories. In Colorado, the brand has maintained a consistent presence in the Topical category, although its ranking has seen slight fluctuations. Starting from the 7th position in September 2024, it dropped to 8th in October, returned to 7th in November, and then fell again to 9th by December. This indicates a relatively stable yet competitive positioning within the Topical category in Colorado. Despite these ranking changes, the sales figures suggest a positive trend, particularly in December when sales saw an appreciable increase.
Meanwhile, in Nevada, Highly Edible has made a notable entry into the Edible category. The brand was not in the top 30 for September and October 2024, but it emerged in the 27th position in November and improved to 21st by December. This upward trajectory in Nevada's Edible category suggests a growing acceptance and potential market expansion for Highly Edible. The brand's ability to break into the top rankings after being absent earlier in the year is a promising sign of its increasing popularity and market penetration in Nevada.
Competitive Landscape
In the competitive landscape of the Nevada edible market, Highly Edible has experienced notable fluctuations in its ranking and sales performance over the last few months of 2024. After not being in the top 20 in September and October, Highly Edible made a comeback in November, ranking 27th, and improved further to 21st by December. This upward trajectory in rank is mirrored by a significant increase in sales, from $16,805 in November to $29,260 in December. Despite this progress, Highly Edible still trails behind competitors such as Evergreen Organix, which maintained a more stable presence, ranking between 18th and 22nd, and Just Edibles, which showed a strong performance, peaking at 17th in November. Meanwhile, Tyson 2.0 consistently outperformed Highly Edible, with ranks as high as 16th in November, despite missing data for October. The dynamic shifts in rankings highlight the competitive nature of the market, suggesting that Highly Edible's recent gains could be a promising sign of growth if the brand continues to leverage its momentum.
Notable Products
In December 2024, Highly Edible's top-performing product was the CBD/THC 1:1 Nordic Goddess Body Balm in the Topical category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 490 units. The Sativa Assorted Sour Pucks 10-Pack in the Edible category held steady in second place since November. The Indica Sweet Assorted Pucks 20-Pack also showed strong performance, climbing to third place from fifth in September. Meanwhile, the Indica Sour Pucks maintained a consistent fourth-place ranking since October. The Sativa Sweet Pucks, although dropping to fifth place in December, demonstrated resilience by returning to the rankings after being unlisted in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
