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Jan-2025
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Overview
Market Insights Snapshot
Highly Edible has demonstrated a consistent presence in the Colorado market, particularly within the Topical category. Throughout the months from October 2024 to January 2025, the brand has maintained a top 10 ranking, fluctuating slightly but never dropping out of this range. The brand's performance peaked in January 2025, securing the 7th position, which matches its rank in November 2024. This suggests a stable demand and possibly effective strategies in maintaining consumer interest in this category. The sales figures have shown a positive trajectory, with a notable increase from October through January, hinting at either an expansion in market share or an increase in consumer spending on topicals during this period.
In contrast, Highly Edible's performance in the Nevada market within the Edible category has been more volatile. The brand did not appear in the top 30 in October 2024, indicating a challenging start. However, it managed to break into the rankings in November, reaching the 28th position, and climbed to 21st place in December. By January 2025, the brand was at the 30th position, suggesting some difficulties in sustaining higher ranks. This fluctuation could be attributed to competitive pressures or changes in consumer preferences. Despite these challenges, the brand experienced a significant sales increase in November, but this was not sustained in the following months, indicating potential areas for growth and improvement.
Competitive Landscape
In the Colorado Topical category, Highly Edible has shown a consistent performance with its rank fluctuating between 7th and 9th place from October 2024 to January 2025. This stability is noteworthy, especially considering the competitive landscape. NectarBee and ioVia have seen more variability in their rankings, with NectarBee dropping from 7th to 8th place and ioVia missing the top 20 in October 2024 but maintaining 8th place in subsequent months. Meanwhile, Nordic Goddess consistently outperformed Highly Edible, holding a steady 4th place before slipping to 5th in January 2025, indicating a potential opportunity for Highly Edible to climb the ranks. My Brother's Flower maintained a 6th place rank throughout, suggesting a stable but challenging competitor. Despite the competitive pressure, Highly Edible's upward trend in sales from October 2024 to January 2025 suggests a positive trajectory that could support future rank improvements.
Notable Products
In January 2025, the top-performing product from Highly Edible was the CBD/THC 1:1 Nordic Goddess Body Balm, which maintained its first-place ranking from December 2024, with notable sales of 408 units. The Indica Sour Pucks climbed to the second position, improving from its fourth-place finish in December, demonstrating a significant increase in sales. The Sativa Assorted Sour Pucks 10-Pack, which was the top seller in December, dropped to third place in January. Sour Assorted Indica Gummy Pucks returned to the rankings in fourth place, while Indica Sweet Assorted Pucks 20-Pack fell from third to fifth place. Overall, Highly Edible experienced dynamic shifts in product rankings, reflecting changes in consumer preferences and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
