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Jan-2025
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Overview
Market Insights Snapshot
In the state of Nevada, Hippies has shown varied performance across different product categories. In the Edible category, the brand maintained a presence within the top 30, though it fluctuated between ranks 23 and 27 from October 2024 to January 2025. This indicates a relatively stable but slightly declining trend in consumer preference for their edibles. On the other hand, their performance in the Flower category did not make it into the top 30, highlighting a potential area for improvement or strategic focus. Notably, the Pre-Roll category saw a dramatic rise to rank 7 in November 2024, suggesting a brief surge in popularity, although it slipped back to rank 43 by January 2025.
The Vapor Pens category presents an interesting case for Hippies in Nevada. While the brand did not rank in the top 30 in October 2024, it made a significant entry at rank 50 in November and improved to rank 31 by January 2025. This upward trajectory may indicate growing consumer interest or effective marketing strategies, offering a promising outlook in this category. Despite the absence of a top 30 ranking in the Flower category, the sales data suggests a substantial volume, which could imply a loyal customer base or niche market that is not reflected in the rankings. These insights suggest that while Hippies faces challenges in certain categories, there are opportunities for growth and strategic adjustments to enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Hippies has experienced notable fluctuations in its rank and sales over the past few months. Starting from October 2024, Hippies was ranked 43rd, but it saw a decline to 54th by January 2025. This downward trend in rank is mirrored by a decrease in sales, from $121,575 in October 2024 to $71,214 in January 2025. During this period, competitors such as Curaleaf showed a more volatile rank, peaking at 21st in November 2024 but dropping to 62nd by January 2025, which might indicate market instability. Meanwhile, Bluebirds demonstrated a significant upward trajectory, climbing from outside the top 20 in October to 53rd by January, suggesting a growing consumer interest. Carbon also showed a steady improvement, moving from 67th to 51st, which could pose a future threat to Hippies if this trend continues. These shifts highlight the dynamic nature of the Nevada Flower market and suggest that Hippies may need to reassess its strategies to regain its competitive edge.
Notable Products
In January 2025, Hippies' top-performing product was Topanga Cake (3.5g) in the Flower category, achieving the highest sales with 589 units sold. Following closely, Darth Bubba (3.5g) also in the Flower category secured the second position. Super MAC (3.5g) ranked third, maintaining a strong presence among Flower products. Chipz Ahoy x Jenny Kush Infused Pre-Roll (1g) and Grape Gushers Distillate Cartridge (1g) rounded out the top five, positioned fourth and fifth respectively. Notably, these products have consistently climbed the ranks since previous months, indicating a growing consumer preference and market demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
