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Nov-2024
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Overview
Market Insights Snapshot
Hippies has shown interesting dynamics in the Nevada market across different product categories. In the Edible category, the brand made substantial progress, entering the top 30 for the first time in October 2024 with a rank of 24, and slightly dropping to 26 in November. This indicates a positive trend for Hippies, as they successfully broke into the competitive edible market. However, the Flower category tells a different story. Although Hippies improved its ranking slightly from August to October, moving from 53 to 45, it fell back to 51 in November, suggesting potential challenges in maintaining a consistent market presence in this category.
The Pre-Roll category in Nevada has been a standout for Hippies, showing a remarkable climb from a rank of 33 in August to an impressive 10 in November. This upward trajectory highlights the brand's growing popularity and potential dominance in pre-rolls. While the Flower category has seen a decrease in sales from October to November, the Pre-Roll category experienced significant growth, indicating a strategic shift or consumer preference towards this product type. This mixed performance across categories suggests that while Hippies is gaining traction in some areas, it may need to reassess its strategies in others to ensure balanced growth across its product lines.
Competitive Landscape
In the competitive landscape of the Nevada pre-roll category, Hippies has demonstrated a notable upward trajectory in recent months. Starting from a rank of 33 in August 2024, Hippies climbed to rank 10 by November 2024, indicating a significant improvement in market position. This rise is particularly impressive when compared to competitors like Kynd Cannabis Company, which also improved its rank from 29 to 11 over the same period, and LP Exotics, which moved from rank 26 to 12. Meanwhile, TRENDI maintained a strong presence, consistently ranking within the top 10, though its sales showed some fluctuations. Notably, Packwoods experienced a rank drop in October, indicating potential volatility. Hippies' sales growth, particularly the substantial increase in November, suggests a successful strategy that could be attributed to factors such as product innovation or effective marketing campaigns, positioning it as a rising contender in the Nevada pre-roll market.
Notable Products
In November 2024, Alien Rock Candy Pre-Roll (1g) maintained its top position from September, with impressive sales figures reaching 9,652 units. GSC x Gelato Pre-Roll (1g) followed closely, dropping to second place after leading in October. Strawnana Pre-Roll (1g) held steady at third place, indicating consistent performance since its introduction in October. New to the top rankings is WiFi Sherbet Pre-Roll (1g), debuting at fourth place. Super MAC (3.5g) entered the list at fifth, highlighting a strong entry for the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
