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Dec-2024
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Overview
Market Insights Snapshot
Holy Mountain's performance in the Alberta market for the Flower category has shown some volatility, with rankings fluctuating from 29th in October to 41st by December. This indicates a downward trend towards the end of the year, which might be concerning for the brand. In contrast, their presence in the Pre-Roll category in Alberta was not strong enough to break into the top 30 throughout the last four months of 2024, suggesting potential areas for growth. Meanwhile, in British Columbia, Holy Mountain saw a promising rise in Flower category rankings, peaking at 34th in November before slipping to 45th in December. This upward movement in November could indicate successful marketing strategies or product offerings during that period.
In Ontario, Holy Mountain maintained a relatively stable position in the Flower category, holding onto the 15th spot for two consecutive months before a slight decline to 21st in December. This stability suggests a strong foothold in the Ontario market. However, their performance in the Pre-Roll category saw a gradual decline, falling from 54th in September to 71st by December, indicating a potential need for strategic adjustments. In Saskatchewan, the brand made a notable leap in the Flower category, moving from 42nd in September to 18th in October, though it did not maintain this momentum, ending the year at 35th. Interestingly, Holy Mountain managed to enter the top 30 for Pre-Rolls in Saskatchewan in October, marking a new presence in this category that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has experienced notable fluctuations in its market position, particularly towards the end of 2024. Despite maintaining a steady rank of 15th in September and October, Holy Mountain saw a decline to 21st place by December. This drop coincided with a significant decrease in sales, highlighting a potential challenge in sustaining consumer interest or facing intensified competition. Meanwhile, Tweed showed a slight improvement in rank from 19th in September to 16th in October, though it also fell back to 20th by December. Highly Dutch demonstrated a more positive trajectory, climbing from 30th to 19th over the same period, suggesting a growing market presence. In contrast, 3Saints and VOLO remained relatively stable, albeit outside the top 20 by December. These dynamics indicate that while Holy Mountain has been a strong player, the brand faces increasing competition, necessitating strategic adjustments to regain its earlier momentum in the Ontario Flower market.
Notable Products
In December 2024, Holy Mountain's top-performing product was Purple Punch-Out 28g in the Flower category, maintaining its number one rank from November despite a slight decrease in sales to 4924. Purple Punch-Out 3.5g, also in the Flower category, held the second position, consistent with its previous month's rank, though its sales figures saw a notable drop. The Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack 4g remained steady at the third rank across the last three months, showing a gradual decline in sales. Midnight M'mosa 28g continued to hold the fourth spot but experienced a significant decrease in sales compared to prior months. Lastly, Holy Smokes - Ultra Jean G Pre-Roll 10-Pack 4g stayed at the fifth position, following a similar sales trend as other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
