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Oct-2024
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Overview
Market Insights Snapshot
Holy Mountain has shown notable performance fluctuations across different provinces and product categories, with some impressive gains in specific areas. In Alberta, the brand's Flower category has seen a progressive climb in rankings, moving from 52nd in July to breaking into the top 30 by October. This upward trend is accompanied by a substantial increase in sales, indicating growing consumer preference. However, the Pre-Roll category in Alberta tells a different story, as Holy Mountain remains outside the top 30, reflecting a consistent decline in both rank and sales over the months. This suggests that while their Flower products are gaining traction, Pre-Rolls may require strategic adjustments to capture more market share.
In Ontario, Holy Mountain's Flower category has maintained a steady presence within the top 20, holding a consistent rank of 15th from September to October, supported by robust sales figures. This stability indicates a strong foothold in the Flower market within the province. Conversely, in the Pre-Roll category, the brand's ranking has slightly dipped, moving from 56th to 59th, suggesting a potential area for growth. Meanwhile, in Saskatchewan, the Flower category experienced a significant leap from 37th to 12th in October, showcasing a remarkable improvement in market positioning, while the Pre-Roll category had a missing rank in September, highlighting challenges in maintaining consistent performance. These shifts across provinces and categories underline the dynamic nature of Holy Mountain's market strategy and consumer reception.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has shown a consistent upward trend in its ranking, moving from 17th in July 2024 to 15th by October 2024. This improvement in rank is indicative of a positive reception in the market, especially when compared to brands like Tweed, which maintained a steady but lower rank of 16th during the same period. Meanwhile, Big Bag O' Buds has fluctuated but generally held a stronger position, ranking as high as 10th in August before settling at 13th in October. Despite Versus experiencing a decline in sales, they maintained a higher rank than Holy Mountain, consistently staying at 14th. The data suggests that while Holy Mountain is gaining traction, it faces stiff competition from established brands, and its sales figures, although improving, are still trailing behind some of its competitors. This dynamic highlights the need for Holy Mountain to continue its growth strategy to climb further up the ranks and capture a larger market share.
Notable Products
In October 2024, Purple Punch-Out (3.5g) maintained its position as the top-performing product for Holy Mountain, leading the Flower category with sales of 7,226 units. This product has consistently climbed the ranks, securing the number one spot since September 2024. Purple Punch-Out (28g) held steady at the second position, reflecting a stable demand for larger quantities. Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack (4g) remained in third place, showing a slight decline in sales compared to previous months. Midnight M'mosa (28g) entered the rankings in September and retained its fourth position in October, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
