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Jan-2025
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Overview
Market Insights Snapshot
Holy Mountain's performance across Canadian provinces shows notable shifts, particularly in the Flower category. In Alberta, the brand experienced a decline in rankings from October 2024 through January 2025, dropping from 30th to 63rd place. This downward trend is reflected in the sales figures, which decreased significantly over the same period. In contrast, Ontario has been a strong market for Holy Mountain, maintaining a relatively high ranking in the Flower category, hovering around the 16th to 23rd positions. This consistency in Ontario is supported by robust sales figures, indicating a stable consumer base. Meanwhile, in Saskatchewan, the brand saw a sharp decline in its Flower category ranking, disappearing from the top 30 by January 2025, which could be a cause for concern.
The Pre-Roll category paints a different picture for Holy Mountain. In Alberta, the brand has not managed to break into the top 30, with rankings consistently outside this range. This could suggest either a lack of market penetration or stiff competition within the province. In Ontario, Holy Mountain's Pre-Roll products have seen a gradual decline in rankings, moving from 59th to 77th place over the four-month period. Despite this, sales figures still indicate a presence in the market. In Saskatchewan, the brand also struggled to maintain a strong presence, with rankings falling out of the top 30 after November 2024. These movements suggest varying levels of brand strength and consumer preference across different provinces.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has experienced notable fluctuations in its market position over the past few months. Starting from a strong 16th rank in October 2024, Holy Mountain maintained this position in November but saw a decline to 22nd in December and further to 23rd in January 2025. This downward trend in rank is accompanied by a decrease in sales from November to January, suggesting potential challenges in maintaining consumer interest or facing increased competition. In contrast, 3Saints has shown resilience, consistently ranking within the top 23 and even improving to 21st in January 2025, with relatively stable sales figures. Similarly, VOLO has maintained a steady presence around the 21st to 22nd rank, indicating stable market performance. Meanwhile, Nugz demonstrated a significant recovery in January, climbing to 24th from a low of 31st in December, suggesting a potential resurgence. These dynamics highlight the competitive pressures Holy Mountain faces and underscore the importance of strategic adjustments to regain its earlier market standing.
Notable Products
In January 2025, Purple Punch-Out (3.5g) reclaimed the top spot in Holy Mountain's product lineup, ranked first with sales of 3907 units. The larger variant, Purple Punch-Out (28g), fell to the second position after leading in the previous two months. Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack (4g) maintained a consistent third place across the last four months, showcasing stable demand. A new entry, Holy Smokes - Purple Punch Out!! Pre-Roll 10-Pack (4g), debuted at fourth position, indicating a promising start. Midnight M'mosa (28g) experienced a slight decline, dropping to fifth place from its previous fourth position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
