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Nov-2024
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Overview
Market Insights Snapshot
Holy Mountain has shown varied performance across different provinces and product categories over the past few months. In the Flower category, they have maintained a strong presence in Ontario, consistently ranking around the 15th to 16th position, indicating stable demand. However, in Alberta, their rank fluctuated, peaking at 30th in October before dropping to 34th in November, suggesting potential challenges in maintaining market share. Meanwhile, in British Columbia, Holy Mountain's rank improved from 49th in September to 33rd in November, showcasing a positive trend. In Saskatchewan, they made a notable entrance into the top 30 in September, reaching as high as 15th in October, which could indicate an emerging stronghold in the province.
The Pre-Roll category presents a different picture for Holy Mountain. In Ontario, their ranking has declined from 51st in August to 62nd by November, reflecting a downward trend that might require strategic adjustments. In Alberta, they did not manage to break into the top 30, with rankings slipping further from 69th in August to 94th in November, indicating a significant challenge in this market segment. Interestingly, in Saskatchewan, Holy Mountain's presence in the Pre-Roll category was inconsistent, appearing in the top 30 only in August and October, which may suggest fluctuating consumer preferences or supply issues. These insights reflect the brand's varying performance and the need to adapt strategies according to regional market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has shown a consistent presence, maintaining a rank of 15th in September and October 2024, before slightly dropping to 16th in November. This stability is noteworthy given the fluctuating performances of competitors. For instance, FIGR experienced a dip to 19th place in October but rebounded to 15th in November, while Big Bag O' Buds saw a decline from 10th in August to 14th in November. Meanwhile, Tribal and LowKey have shown upward trends, with LowKey moving from 23rd in August to 17th in November. Despite these shifts, Holy Mountain's sales have remained robust, indicating a stable consumer base and effective market strategies. This resilience in rank amidst a dynamic market suggests that Holy Mountain is effectively navigating competitive pressures, though continued vigilance is essential to maintain and improve its standing.
Notable Products
In November 2024, Holy Mountain's top-performing product was Purple Punch-Out (28g) in the Flower category, which ascended to the number one rank with notable sales of 6,561 units. The Purple Punch-Out (3.5g), also in the Flower category, slipped to the second position despite maintaining strong sales. Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack (4g) held steady in the third position within the Pre-Roll category, showing a consistent presence in the top ranks over the months. Midnight M'mosa (28g) remained in fourth place, indicating stable performance in the Flower category. Holy Smokes - Ultra Jean G Pre-Roll 10-Pack (4g) maintained its fifth position, showing no change from October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
