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Sep-2025
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Overview
Market Insights Snapshot
House Exotics has shown varied performance across different categories and states, with noteworthy shifts in rankings over the past few months. In the Arizona market, the brand has consistently maintained a presence in the Concentrates category, although its ranking dropped from 18th to 24th from August to September 2025. This decline in ranking coincided with a decrease in sales, dropping from $51,086 in August to $36,091 in September. Interestingly, House Exotics did not make it into the top 30 brands for the Flower category in Arizona as of the last available data in June 2025, indicating potential challenges in this segment.
In the Pre-Roll category in Arizona, House Exotics has demonstrated resilience despite fluctuations in rankings. The brand moved from 16th in June to 15th in July, then experienced a dip to 29th in August before rebounding to 24th in September 2025. This category has seen significant sales activity, with July being a peak month at $178,375, followed by a decline in August and a slight recovery in September. These movements suggest that while House Exotics faces competitive pressures, it remains a relevant player in the Arizona Pre-Roll market, with potential for further growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, House Exotics has experienced notable fluctuations in its market position over recent months. Initially ranked 16th in June 2025, House Exotics saw a promising rise to 15th in July, only to drop significantly to 29th in August before recovering slightly to 24th in September. This volatility contrasts with competitors like WTF Extracts, which maintained a more stable ranking, hovering around the 19th to 22nd positions, and Roaring 20s, which showed a slight decline but remained within the top 24. The sales figures for House Exotics reflect these rank changes, with a peak in July followed by a sharp decline in August, suggesting potential challenges in sustaining consumer interest or supply chain issues. Meanwhile, Connected Cannabis Co. and Earthgrow consistently ranked outside the top 20, indicating that House Exotics still holds a competitive edge over these brands despite its recent volatility. This dynamic market environment underscores the importance for House Exotics to stabilize its performance to capitalize on its previous higher rankings.
Notable Products
In September 2025, the top-performing product for House Exotics was the Apple Pie x Peach Crescendo Diamond Infused Pre-Roll (1g), which climbed to the number one rank from the fifth position in August. The Peachy Pete x Apples and Bananas Diamond Infused Pre-Roll (1g) made a strong debut, securing the second spot with notable sales figures of 1259 units. Zack's Cake x Peach Crescendo Diamond Infused Pre-Roll (1g) followed closely in third place, while Modified Banana x OG Kush Rosin Infused Pre-Roll (1g) and Fire and Rain x Florida Sunrise Hashish Infused Pre-Roll (1g) rounded out the top five. The category of Pre-Roll dominated the rankings, highlighting a shift in consumer preference towards infused pre-rolls. This shift indicates a dynamic change in product popularity compared to previous months, where the leading product was consistently different.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
