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Jul-2024
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Overview
Market Insights Snapshot
House Exotics has shown a varied performance across different categories and states in recent months. In Arizona, the brand's ranking in the Concentrates category has seen significant fluctuations, dropping out of the top 30 in April, rising to 23rd place in May, and then falling again to 37th in June, before climbing back to 26th in July. This volatility indicates a competitive market landscape, where House Exotics is struggling to maintain a consistent position. Conversely, in the Flower category, the brand has not managed to break into the top 30, with rankings hovering around the 50s and 60s, suggesting that it faces stiff competition or perhaps lacks the same appeal as other brands in this segment.
The Pre-Roll category in Arizona tells a slightly different story for House Exotics. While the brand did not make it into the top 30 in April, it showed a steady improvement, moving from 62nd place in May to 40th in June. However, this upward trend was not sustained, as the ranking fell back to 59th in July. This indicates some positive momentum but also highlights the challenge of maintaining a high ranking in a competitive market. Overall, the performance of House Exotics across these categories suggests a brand that is making strides but still faces significant hurdles in achieving consistent top-tier status.
Competitive Landscape
In the competitive landscape of the Arizona concentrates market, House Exotics has experienced notable fluctuations in its ranking and sales over the past few months. In April 2024, House Exotics was not in the top 20 brands, but it made a significant leap to rank 23rd in May 2024. However, this momentum was not sustained as the brand slipped to 37th in June 2024 before recovering slightly to 26th in July 2024. This volatility indicates a competitive struggle against brands like Curaleaf, which saw a substantial rise to 11th place in June before dropping to 27th in July, and HOLOH, which consistently remained within the top 20 despite a slight decline. Additionally, Pressd showed a steady improvement, moving from 48th in April to 24th in July. These dynamics suggest that while House Exotics has potential, it faces stiff competition and must strategize effectively to maintain and improve its market position.
Notable Products
In July 2024, Peachy Pete Hash Live Rosin (1g) from House Exotics topped the sales rankings in the Concentrates category, showing a significant rise from its 5th place in May 2024 to 1st place with sales of 623 units. VVP OG (3.5g) secured the 2nd position in the Flower category, marking its debut in the rankings. The House Exotics x TreeHouse - Apricot MacMosa x VVP OG Diamond Infused Pre-Roll (1g) maintained a strong presence, ranking 3rd in the Pre-Roll category, a slight drop from its 4th position in June 2024. Another notable entry is the House Exotics x TreeHouse - Apples and Bananas x Forbidden Tsunami Diamond Infused Pre-Roll (1g), which ranked 4th in the Pre-Roll category. Lastly, International Syndicate Hash Live Rosin (1g) entered the top five in the Concentrates category, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
