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Nov-2025
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Overview
Market Insights Snapshot
House Exotics has shown varied performance across different categories in Arizona. In the Concentrates category, the brand maintained a steady presence, holding the 24th position in both October and November 2025, after a slight dip to 27th in September. This stability indicates a consistent demand for their concentrates, despite a noticeable drop in sales from August to September, followed by a recovery. In contrast, their performance in the Flower category has not been as strong, with the brand not ranking in the top 30 in recent months, which suggests challenges in gaining traction in this competitive segment.
The Pre-Roll category in Arizona presents a different story for House Exotics. The brand experienced fluctuations, starting at 32nd in August, improving to 27th in September, and then dropping to 52nd by November. This decline in rank is mirrored by a significant decrease in sales, particularly between October and November. Such volatility could indicate challenges in maintaining customer loyalty or increased competition in the pre-roll market. Overall, House Exotics' performance across categories and months suggests both opportunities and hurdles, with each category reflecting different market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the Arizona concentrates market, House Exotics has experienced notable fluctuations in its ranking over the past few months. Despite a promising start in August 2025 with a rank of 18th, the brand saw a dip to 27th in September, before recovering slightly to 24th in both October and November. This trend suggests a volatile market presence, potentially influenced by the performance of competitors such as Earth Extracts, which climbed to 18th in October before dropping to 26th in November, and MADE, which improved its rank to 22nd in November. Meanwhile, Project Packs made a significant leap from 30th in October to 21st in November, indicating a strong upward trajectory. WZRD also demonstrated a fluctuating pattern, peaking at 14th in August but declining to 25th by November. These shifts highlight the dynamic nature of the market, where House Exotics must navigate the competitive pressures and capitalize on opportunities to stabilize and enhance its market position.
Notable Products
In November 2025, House Exotics saw Modified Banana Live Hash Rosin (1g) rise to the top as the number one product in the Concentrates category, with sales reaching 394 units. Valley Verde Pineapple OG Live Hash Rosin (1g) followed closely as the second-ranked product in the same category. Apricot Macmosa #3 (3.5g) secured the third position in the Flower category, marking its first appearance in the rankings. Fire N Rain Hash Live Rosin (1g) also made its debut at fourth place in Concentrates. Notably, Peachy Pete x Bayside Banana Hashish Infused Pre-Roll (1g) dropped from third in October to fifth in November, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
