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Mar-2025
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Overview
Market Insights Snapshot
House Exotics has demonstrated intriguing dynamics in its performance across different categories in Arizona. In the concentrates category, the brand showed a noteworthy recovery by moving from a rank of 40 in February 2025 to 24 in March 2025, suggesting a robust resurgence in consumer interest. This improvement is particularly significant given that they were outside the top 30 in both January and February. The flower category also saw a positive trend, with House Exotics climbing from rank 73 in December 2024 to 41 by March 2025, indicating a steady climb in popularity. However, the pre-roll category has been a standout performer, with the brand advancing impressively from rank 31 in December 2024 to 11 in March 2025, reflecting a strong consumer preference for their offerings in this segment.
Despite the challenges in maintaining a top-tier position in some categories, House Exotics has managed to secure a foothold in the competitive Arizona market. The brand's sales trajectory in the pre-roll category is particularly noteworthy, with a significant increase from December 2024 to March 2025, underscoring their growing market share and consumer base. However, the brand's absence from the top 30 in the concentrates category during January and February 2025 highlights potential areas for growth and improvement. This mixed performance across categories suggests that while House Exotics is making strides, there remains room for strategic adjustments to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, House Exotics has demonstrated a significant upward trajectory in recent months. Starting from a rank of 31 in December 2024, House Exotics surged to an impressive 11th position by March 2025. This notable climb in rank indicates a robust increase in market presence and consumer preference, likely driven by strategic marketing efforts or product innovations. In contrast, established competitors such as Sublime and Birdies maintained relatively stable positions, consistently ranking within the top 10. Meanwhile, DTF - Downtown Flower and Roaring 20s experienced fluctuations but remained competitive. House Exotics' rise suggests a potential shift in consumer preferences or successful differentiation strategies, positioning it as a brand to watch in the Arizona pre-roll market.
Notable Products
In March 2025, the top-performing product for House Exotics was the Modified Banana x Marshmallow Diamond Infused Pre-Roll (1g), maintaining its consistent number one rank from January and February, with impressive sales of 3690 units. The Don Mega x Zacks Cake Diamond Infused Pre-Roll (1g) held the second position, sustaining its rank from February with a notable increase in sales. Creamsizzle x Peachy Pete Diamond Infused Pre-Roll (1g) entered the rankings in March at the third position, showcasing strong market appeal. Florida Sunrise x Mars Hotel Hashish Infused Pre-Roll (1g) improved its rank from fifth in February to fourth in March, indicating a positive trend. Lastly, the Apple Pie x Peach Crescendo Diamond Infused Pre-Roll (1g) debuted in the rankings at fifth, marking its entry into the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
