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Nov-2024
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Overview
Market Insights Snapshot
House Exotics has shown varied performance across different product categories in Arizona. In the Concentrates category, the brand has seen a downward trend, failing to secure a spot in the top 30 from August to November 2024, with its rank slipping from 33rd to 44th. This decline is mirrored by a consistent drop in sales over the same period, indicating potential challenges in maintaining its market presence in this category. On the other hand, the Pre-Roll category has been relatively stable, with House Exotics maintaining a position within the top 30, peaking at 26th in October before slightly declining to 27th in November. This suggests a more robust performance in Pre-Rolls, although there is room for improvement to climb higher in rankings.
In the Flower category, House Exotics has shown some positive movement, particularly from September to November 2024, where its rank improved from 61st to 51st. This upward trend is accompanied by an increase in sales, signaling a strengthening position in this category. Despite not consistently being in the top 30, the brand's ability to climb the ranks in Flower is noteworthy and may indicate successful strategies or shifts in consumer preferences. While the brand's performance in Concentrates might be a concern, the gains in Flower and stability in Pre-Rolls offer a mixed but somewhat optimistic outlook for House Exotics in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, House Exotics has demonstrated a steady presence, although it faces significant challenges from competitors. Over the past few months, House Exotics has seen a slight improvement in its ranking, moving from 34th in August 2024 to 27th by November 2024. This upward trend, however, is overshadowed by the performance of brands like Sunday Goods, which surged to 22nd place in September before dropping out of the top 20 in October and rebounding to 29th in November. Meanwhile, Connected Cannabis Co. has shown a more consistent climb, reaching 25th place by November. Despite these challenges, House Exotics' sales have remained relatively stable, suggesting a loyal customer base. However, the brand must strategize to improve its market position against top competitors like Simply Twisted, which, despite a drop from 10th to 28th, still maintains higher sales volumes. This competitive environment highlights the need for House Exotics to innovate and enhance its market strategies to capture a larger share of the pre-roll market in Arizona.
Notable Products
In November 2024, the top-performing product for House Exotics was the Buster RTZ x Apricot Macmosa Diamond Infused Pre-Roll (1g), which ascended to the number one spot, achieving a sales figure of 1,341 units. This product improved from its previous rank of second in October 2024. The Rainbow Road x Mars Hotel Rosin Infused Pre-Roll (1g) entered the rankings at the second position, while the Apple Fritter x Marshmallow OG Rosin Infused Pre-Roll (1g) secured the third spot. The Apricot MacMosa x Peachy Pete Rosin Infused Pre-Roll (1g) followed closely at fourth, marking its debut in the rankings. Fire N Rain (3.5g), a Flower category product, dropped to fifth place, slipping from its earlier fourth position in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
