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Nov-2024
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Overview
Market Insights Snapshot
Hudson Cannabis has exhibited notable movements across various product categories in New York. In the Concentrates category, the brand has shown a strong upward trend, moving from the 7th position in August 2024 to holding steady at 4th place by November 2024. This indicates a growing preference for their concentrates products among consumers. Conversely, in the Vapor Pens category, Hudson Cannabis has struggled to break into the top 30, with rankings hovering in the mid-40s, suggesting that this product line may not be resonating as well with the market. This could be a potential area for strategic improvement or reevaluation.
In the Flower category, Hudson Cannabis has seen some fluctuations, peaking at 14th place in October 2024 before dropping to 18th in November. This movement suggests a competitive landscape where maintaining a strong market position requires constant innovation and adaptation. The Pre-Roll category has remained relatively stable in its ranking, holding the 11th position consistently from September to November 2024. While the brand's performance in Pre-Rolls is commendable, the stagnation in ranking could imply a need for differentiation to climb higher. Overall, Hudson Cannabis's mixed performance across categories highlights both opportunities for growth and areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Hudson Cannabis has experienced a notable shift in its market position over recent months. From August to November 2024, Hudson Cannabis maintained a consistent rank of 11th, with a brief dip to 11th place in September and October, indicating a stabilization in its market presence. Despite this steadiness, the brand faces stiff competition from brands like Leal, which has shown a significant upward trajectory, climbing from 15th to 9th place, and Supernaturals New York, which consistently held a top 10 position. Meanwhile, Revert Cannabis New York and Heady Tree have demonstrated fluctuating ranks, with Heady Tree notably rebounding to 12th place in November after a significant drop in September. These dynamics suggest that while Hudson Cannabis remains a strong contender, it must strategize to regain its competitive edge and potentially reclaim higher rankings as competitors continue to gain momentum in sales and market presence.
Notable Products
In November 2024, Hudson Cannabis's top-performing product was the Farmer's Blend Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, climbing to the first rank with sales of 5619 units. The Rainbow Sherbet #11 Pre-Roll (0.5g) entered the rankings at second place, indicating a strong market entry. Full Moon Solventless Hash (1g) in the Concentrates category rose to third place from its previous absence in October, showing significant growth. The Chopped Cheese Pre-Roll (0.5g) experienced a notable drop from first to fourth place, despite previously leading in September and October. Lastly, Cheddar Melt (3.5g) maintained its position in fifth place, consistent with its performance in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
