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Oct-2024
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Overview
Market Insights Snapshot
Hudson Cannabis has demonstrated noteworthy performance in the New York market, particularly in the Concentrates category. The brand showed a strong upward trajectory, climbing from the 5th position in July 2024 to the 3rd position by September and maintaining that rank through October. This consistent top-tier placement indicates a solid foothold in the Concentrates market, supported by a steady increase in sales figures over the months. In contrast, their performance in the Vapor Pens category shows room for improvement, as they have not broken into the top 30, with rankings fluctuating around the mid-40s. This suggests a potential area for strategic focus if Hudson Cannabis aims to expand its influence in the Vapor Pens sector.
In the Flower category, Hudson Cannabis has also shown positive movement, improving from the 23rd position in August to the 14th position by October in New York. This upward trend is indicative of growing consumer preference and increased market penetration. The Pre-Roll category presents a more stable scenario, with the brand maintaining an 11th position from September to October, following a brief dip in August. While the Pre-Roll category reflects stability, the Flower category's upward climb suggests a successful strategy in product differentiation or marketing. Overall, Hudson Cannabis's varied performance across these categories highlights both areas of strength and potential opportunities for growth within the New York cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Hudson Cannabis has shown a promising upward trend in recent months. From July to October 2024, Hudson Cannabis improved its rank from 17th to 14th, indicating a positive trajectory in market presence. This improvement is particularly notable when compared to Zizzle, which fluctuated significantly, dropping out of the top 20 in August before climbing to 13th in October. Meanwhile, Heady Tree experienced a dramatic fall in September, disappearing from the top 20, but rebounded to 15th in October. Hudson Cannabis's consistent sales growth, especially from September to October, contrasts with Hepworth, which saw a decline in rank from 13th to 16th over the same period. The brand's steady climb and sales increase suggest a strengthening position in the market, making it a noteworthy contender against established brands like Platinum Reserve, which, despite a high in September, saw a drop to 12th in October. Hudson Cannabis's performance indicates a robust market strategy that could continue to enhance its competitive edge in New York's Flower category.
Notable Products
In October 2024, the top-performing product for Hudson Cannabis was the Chopped Cheese Pre-Roll (0.5g), maintaining its rank at number one from September with sales reaching 9,989 units. The Farmer's Blend Pre-Roll 7-Pack (3.5g) showed a significant improvement, climbing from third place in September to second place in October. Thai Star (3.5g) made its debut in the rankings at third place, indicating a strong market entry. The Chopped Cheese Pre-Roll 7-Pack (3.5g) and Cheddar Melt (3.5g) secured the fourth and fifth positions, respectively, both appearing in the rankings for the first time. This shift in rankings highlights a growing consumer preference for pre-rolls and flower categories within Hudson Cannabis's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
