Dec-2024
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Overview
Market Insights Snapshot
Hudson Cannabis has shown varying performance across different product categories in New York. In the Concentrates category, the brand maintained a strong position, consistently ranking third from September to November 2024, before dropping slightly to fourth place in December. This indicates a robust presence in this segment, possibly driven by a significant increase in sales towards the end of the year. In contrast, the Flower category saw a decline in Hudson Cannabis's rankings, dropping from 12th place in September to 25th by December. This downward trend suggests potential challenges in maintaining competitiveness within the Flower market, possibly due to shifting consumer preferences or increased competition.
Meanwhile, the Pre-Roll category experienced some fluctuations, with Hudson Cannabis moving from ninth place in September to 14th in December. Despite this movement, the brand managed to stay within the top 15, showcasing a relatively stable performance. The Vapor Pens category, however, presented a more positive trajectory, as Hudson Cannabis improved its ranking from 49th in September to 35th by December. This upward trend, coupled with a notable increase in sales, suggests growing consumer interest and acceptance of their Vapor Pens offerings. Interestingly, Hudson Cannabis did not make it into the top 30 brands for Vapor Pens until December, highlighting a significant breakthrough in that month.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Hudson Cannabis experienced notable fluctuations in its market position from September to December 2024. Initially ranked 9th in September, Hudson Cannabis saw a decline to 14th by December. This shift in rank can be attributed to the dynamic performance of competitors such as Ayrloom, which improved its rank from outside the top 20 to 13th by December, and Rove, which climbed from outside the top 20 to 15th. Despite a strong start with higher sales in October and November, Hudson Cannabis faced intensified competition, particularly from Supernaturals New York, which maintained a steady 12th rank throughout the period. This competitive pressure highlights the importance for Hudson Cannabis to innovate and adapt its strategies to reclaim and sustain a higher market position in the evolving New York pre-roll market.
Notable Products
In December 2024, Chem Lights Haze Pre-Roll (0.5g) emerged as the top-performing product for Hudson Cannabis, achieving the number one rank with sales of 9401 units. Farmer's Blend Pre-Roll 7-Pack (3.5g) secured the second position, dropping from its previous first-place ranking in November. Full Moon Solventless Hash (1g) maintained a consistent rank at third place since its entry in November. Cindy 99 Pre-Roll (0.5g) entered the top five for the first time, taking the fourth spot. New Moon Hash (1g) rounded out the top five, maintaining its fifth-place rank since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.