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Nov-2025
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Overview
Market Insights Snapshot
Hundred Percent Labs has demonstrated a noteworthy presence in the Ohio cannabis market, particularly in the Concentrates category. Over the past few months, the brand has seen a steady improvement in its rankings, moving from 8th position in August 2025 to 5th in November 2025. This upward trend is indicative of growing consumer preference and possibly increased distribution or product innovation. In contrast, their performance in the Vapor Pens category has seen a decline, dropping from 44th position in August to 50th by November. This suggests potential challenges in maintaining competitive positioning or shifts in consumer preferences within that category.
In the Edible category, Hundred Percent Labs was not in the top 30 brands in Ohio until November, where they debuted at 59th. This late entry might be a strategic move to capture a niche market or a response to increasing demand. On the other hand, their performance in the Flower category has been consistently outside the top 30, with rankings around the mid-60s, which might indicate a need for strategy reevaluation in this area. The Pre-Roll category has shown a decline in rank from 3rd in August to 18th by November, despite substantial sales figures, suggesting intense competition or market saturation. Overall, while Hundred Percent Labs shows strength in certain categories, there are areas that may require strategic adjustments to enhance their market position.
Competitive Landscape
In the competitive landscape of the concentrates category in Ohio, Hundred Percent Labs has demonstrated notable resilience and growth. Over the past few months, the brand has climbed from an 8th place ranking in August 2025 to a 5th place ranking by November 2025. This upward trajectory is indicative of a strategic push in market presence and consumer preference. In contrast, Superflux has seen a slight decline, maintaining a 5th place ranking in August and September before dropping to 7th in October and November. Meanwhile, Riviera Creek has shown fluctuations, peaking at 4th place in November after a dip to 7th in September. Butterfly Effect - Grow Ohio remains a strong competitor, consistently holding the 2nd position, though its sales have shown a downward trend. Certified (Certified Cultivators) has also experienced rank volatility, peaking at 3rd in September and October but dropping to 6th in November. Hundred Percent Labs' steady rise in rank and sales suggests an effective market strategy, positioning it as a formidable player amidst fluctuating competitor performances.
Notable Products
In November 2025, the top-performing product from Hundred Percent Labs was the R*ntz Jealousy Pre-Roll (1g), securing the number one rank with notable sales figures of 759 units. Following closely, the Sticky Buns Pre-Roll (1g) improved its standing from fifth place in October to second place in November, showcasing a strong upward trend. Bananaconda Pre-Roll (1g) entered the rankings for the first time at third place, indicating a significant increase in popularity. Alaskan Thunder Fuck Shatter (1g) and NYCV Crumble Infused Pre-Roll (1g) rounded out the top five, both maintaining their positions at fourth and fifth, respectively. This shift in rankings highlights a dynamic market with pre-rolls dominating the top spots for Hundred Percent Labs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
