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Nov-2024
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Overview
Market Insights Snapshot
In the state of Ohio, HZ has shown significant progress in the Concentrates category, climbing from not being in the top 30 in August 2024 to securing the 15th position by November 2024. This upward trajectory is indicative of a strong market presence and increasing consumer interest. Conversely, their performance in the Edible category has been relatively stable but less impressive, as they have not broken into the top 30, maintaining positions in the 50s range. This suggests that while there is some growth, it is not as robust as in the Concentrates category. The Vapor Pens category also presents an interesting dynamic, with HZ fluctuating in rankings but ultimately improving from 50th in August to 37th in November, suggesting a potential for growth if the trend continues.
Despite the fluctuations in rankings, the sales data reveals a noteworthy increase in revenue for HZ across these categories, particularly in Concentrates. The jump in sales from September to November in this category is substantial, highlighting a successful strategy or product launch that resonated well with consumers. However, the Edible category's performance, with consistent rankings outside the top 30, could indicate a need for strategic adjustments to capture more market share. In Vapor Pens, while the ranking improved, the sales figures suggest a more volatile market presence, which could benefit from targeted marketing efforts or product innovation to stabilize and enhance their position.
Competitive Landscape
In the Ohio vapor pens market, HZ has shown a fluctuating performance from August to November 2024, with its rank improving from 50th in August to 37th in November. This upward trend is indicative of a competitive push, possibly driven by strategic marketing or product enhancements. Notably, Standard Farms has consistently outperformed HZ, despite a decline in sales from August to November, maintaining a higher rank throughout the period. Meanwhile, Nectar made a significant leap from not being in the top 20 in August to ranking 28th in October, before settling at 35th in November, suggesting a strong market entry strategy. Flower by Edie Parker also showed a notable recovery, climbing to 34th in November after a dip in September. These dynamics highlight the competitive landscape HZ faces, with its sales and rank improvements suggesting potential for further growth if current strategies are maintained or enhanced.
Notable Products
In November 2024, HZ's top-performing product was White Strawberry Live Rosin Disposable (0.5g) in the Vapor Pens category, securing the number one rank with sales of 471 units. Following closely, Boston Tea Party Cold Cure Live Rosin Badder (0.5g) in the Concentrates category achieved the second position. Caesar Cold Cure Live Rosin Badder (0.5g) and Cherry Dosido Cold Cure Live Rosin Badder (0.5g) held the third and fourth ranks respectively, both also in the Concentrates category. Cherry Dosido Live Rosin Disposable (0.5g) dropped from the first rank in September to the fifth position in November, indicating a notable shift in consumer preference. These changes highlight a strong performance in Concentrates, with Vapor Pens leading the sales chart for HZ in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
