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Jan-2025
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Overview
Market Insights Snapshot
In Ohio, HZ has shown a notable performance in the Concentrates category, moving from a rank of 25 in October 2024 to 16 by January 2025. This upward trend indicates a strengthening position in the market, despite a slight dip in sales from December to January. On the other hand, the Edible category has been more challenging for HZ, where they have not yet entered the top 30 rankings, although they have made some progress from October to December before falling back slightly in January. This suggests potential for growth if they can maintain or improve their product offerings and market strategies.
HZ's performance in the Vapor Pens category within Ohio has been more volatile, with rankings fluctuating between 35 and 52 over the four-month period. Despite this inconsistency, the brand achieved its highest sales in November 2024, before experiencing a decline in subsequent months. This could point to seasonal factors or competitive pressures affecting their sales. The absence of HZ in the top 30 rankings for Edibles could be seen as a missed opportunity, suggesting that the brand might benefit from a reevaluation of their strategy in this category to capture more market share.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, HZ has experienced notable fluctuations in its market position from October 2024 to January 2025. Despite a promising surge in November 2024, where HZ climbed to a rank of 35, it faced a decline to 52 by January 2025. This volatility is mirrored in its sales performance, which peaked in November but saw a downward trend thereafter. Competitors like Farmaceutical Rx (Frx) showcased a more consistent performance, achieving a higher rank of 29 in December 2024, although they too experienced a drop by January 2025. Meanwhile, #Hash re-entered the rankings in January, securing the 47th spot, indicating a potential resurgence. The competitive dynamics suggest that while HZ has potential, it faces significant challenges from brands like Josh D and The Tree Pharm, both of which have shown varying degrees of market presence and sales momentum. For HZ, maintaining a stable rank and capitalizing on sales opportunities will be crucial to strengthening its foothold in the Ohio vapor pen market.
Notable Products
In January 2025, the top-performing product from HZ was the London Pound Cake Live Rosin Disposable (0.5g) in the Vapor Pens category, reclaiming its number 1 rank from October 2024 with notable sales of 494 units. The Caesar Cold Cure Live Rosin Badder (0.5g) in the Concentrates category rose to the 2nd position, showing improvement from its 5th rank in December 2024. Gorilla Guava Live Rosin Gummies 11-Pack (110mg) made a significant debut in January 2025, securing the 3rd rank in the Edible category. Boston Tea Party Cold Cure Live Rosin Badder (0.5g) maintained a steady presence, ranking 4th, though its sales decreased compared to previous months. Cherry Dosido Live Rosin Disposable (0.5g) entered the top five for the first time, finishing in 5th place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
