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Jan-2025
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Overview
Market Insights Snapshot
Incredibulk has shown a notable upward trend in the Concentrates category in Washington. Starting from a rank of 72 in October 2024, the brand has climbed steadily to reach the 28th position by January 2025. This consistent improvement in ranking suggests a growing consumer preference for their concentrates, which is further evidenced by the increase in sales from $23,782 in October to $55,743 in January. Such a performance indicates a successful strategy in capturing market share within this category, positioning Incredibulk as a rising competitor in Washington's concentrates market.
However, Incredibulk's performance in the Flower category in Washington tells a different story. The brand has not managed to break into the top 30 rankings, maintaining a relatively stable yet low position from 85 in October to 88 in January. Despite a slight fluctuation in sales figures over these months, the brand appears to struggle in gaining significant traction in the flower category. This contrast in performance across categories suggests that while Incredibulk is making strides in concentrates, there may be challenges or competitive pressures hindering their growth in the flower segment.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Incredibulk has experienced fluctuations in its market position, reflecting the dynamic nature of consumer preferences and competitive pressures. In October 2024, Incredibulk held the 85th rank, but by November, it had slipped to 92nd, indicating a decline in sales momentum. This downward trend continued into December with a rank of 90, before slightly recovering to 88th in January 2025. Competitors such as From the Soil demonstrated a more stable performance, improving from 89th in November to 78th in December, although they also experienced a slight dip to 85th in January. Meanwhile, Dab'Ums showed a consistent decline from 77th in October to 89th by January, paralleling Incredibulk's challenges. These shifts highlight the competitive pressure in the market, where brands like O'Geez also made notable gains from 100th in November to 86th in January. Incredibulk's sales trajectory suggests a need for strategic adjustments to regain its competitive edge and improve its ranking amidst these fluctuating market dynamics.
Notable Products
In January 2025, Northern Lights Wax (1g) from Incredibulk maintained its top position in the concentrates category, with a notable sales figure of 2618 units. Zkittlez Wax (1g) climbed to the second spot, improving from third place in December 2024, showing significant growth. Strawberry Kush Wax (1g) dropped to third place after holding the second position in the previous two months, indicating a slight decline in its competitive standing. Chocolope Wax (1g) remained steady at fourth place since its debut in December 2024, while Trophy Wife Wax (1g) re-entered the rankings at fifth place after being absent in December. Overall, the sales dynamics reflect a competitive and evolving market for Incredibulk's concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
