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Oct-2024
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Overview
Market Insights Snapshot
INSA's performance across different cannabis categories in Massachusetts reveals a mixed trajectory. In the Concentrates category, INSA has shown a relatively stable presence, maintaining a rank just outside the top 30, hovering around the 38th and 39th positions from July to October 2024. This steadiness, despite not breaking into the top 30, indicates a consistent customer base. In contrast, the Edible category saw a notable improvement, with INSA climbing from 53rd in July to 43rd by October, suggesting a growing popularity or effective marketing strategies in this segment.
On the other hand, the Flower category presented a more volatile picture for INSA. After a promising climb to the 58th position in September, the brand slipped back to 73rd in October, highlighting potential challenges in sustaining momentum. Pre-Rolls, however, tell a different story, with INSA achieving a significant leap into the top 30 in September, although this was not maintained into October. Meanwhile, the Vapor Pens category remains a challenge, with rankings consistently in the 70s and 80s, indicating room for growth. Overall, while INSA shows potential in certain categories, there are clear opportunities for strategic improvements to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, INSA has experienced notable fluctuations in its market position over recent months. Despite a strong showing in September 2024, where INSA climbed to the 30th rank, it saw a decline to the 39th position by October. This volatility contrasts with the performance of competitors like Good News, which made a significant leap from 61st in September to 29th in October, indicating a robust upward trend in sales. Meanwhile, Lazy River Products maintained a relatively stable presence, consistently ranking around the 30th position, which suggests a steady consumer base. The fluctuations in INSA's rank highlight the dynamic nature of the market and suggest potential areas for strategic focus to regain and sustain a higher market position amidst aggressive competitors.
Notable Products
In October 2024, The Truth Pre-Roll (1g) emerged as the top-performing product for INSA, climbing from its previous ranks of fifth in July and third in August, with an impressive sales figure of 1571 units. Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) maintained a strong position, ranking second after consistently holding the top spot in July and August. Cap Junky Pre-Roll (1g) entered the rankings at third place, showcasing a strong debut with notable sales. Jealousy Pre-Roll (1g) followed closely in fourth place, while Lemon OZ Pre-Roll (1g) rounded out the top five, showing a modest increase from its fourth position in July. These shifts highlight a dynamic change in consumer preferences towards pre-roll products in the INSA lineup.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
