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Nov-2024
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Overview
Market Insights Snapshot
INSA's performance in the Massachusetts cannabis market shows varied movements across different product categories. In the Concentrates category, INSA experienced a surge in rankings, moving from 43rd in August 2024 to 31st in October 2024, before slightly dropping to 37th in November. This indicates a notable improvement in their market position during the fall months, although the slight decline in November suggests a potential area for strategic focus. The Edible category also saw an upward trend from 50th in August to 44th in October, maintaining a close rank in November at 43rd, signaling steady performance. However, the Flower category presented a more volatile scenario, with INSA dropping from 58th in September to 83rd by November, highlighting challenges in maintaining a competitive edge in this segment.
In the Pre-Roll category, INSA's rank fluctuated, peaking at 36th in September before descending to 60th by November. This shift suggests potential competitive pressures or market dynamics affecting their position. Notably, INSA did not make it into the top 30 brands in the Vapor Pens category by November, as indicated by the absence of a ranking, which could be a point of concern or an opportunity for growth depending on their strategic priorities. Despite these varied performances, INSA's sales data hint at some robust sales figures, particularly in the Concentrates category, where a peak was observed in October. These insights reflect the dynamic nature of the cannabis market in Massachusetts and underscore the importance of strategic adaptability for brands like INSA.
Competitive Landscape
In the Massachusetts pre-roll category, INSA experienced notable fluctuations in its ranking and sales over the past few months. In August 2024, INSA was ranked 49th, but it saw a significant improvement in September, climbing to 36th place. However, this upward trend was not sustained, as INSA's rank dropped to 42nd in October and further declined to 60th by November. This volatility in ranking is mirrored in its sales performance, which peaked in September before experiencing a downward trajectory. In contrast, competitors like Harbor House Collective maintained a relatively stable presence, with ranks ranging from 45th to 64th, and Garcia Hand Picked showed a similar pattern of fluctuation but with a slightly better recovery in October. The competitive landscape indicates that while INSA had a momentary surge, maintaining consistent sales and rank amidst strong competitors remains a challenge.
Notable Products
In November 2024, INSA's top-performing product was the Super Silver Haze Pre-Roll (1g) in the Pre-Roll category, securing the number 1 rank with sales of 915 units. The Nitro Octane Pre-Roll (0.5g) followed closely at the second position, showing strong market presence. The Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) ranked third, experiencing a drop from its previous top position in August 2024, when it was the best-selling product. Lemon OZ Pre-Roll (0.5g) entered the rankings at fourth place, indicating a growing interest in this product. The Truth Pre-Roll (1g) rounded out the top five, slipping from its previous third-place position in October 2024, suggesting a slight decline in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
