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Jan-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, INSA has shown varied performance across different cannabis categories. In the Concentrates category, the brand has experienced some fluctuations, starting at the 29th position in October 2024, dropping out of the top 30 in November and December, and then making a comeback to the 28th spot by January 2025. This rebound suggests a positive shift in consumer preference or strategic adjustments by INSA. Meanwhile, in the Edible category, INSA consistently ranked outside the top 30, indicating a stable but less competitive position within the market. The Flower category saw a notable improvement, with INSA climbing from the 64th rank in October to 51st in December before slightly dipping to 59th in January, reflecting a competitive but volatile market presence.
However, the Pre-Roll and Vapor Pens categories present a more challenging landscape for INSA in Massachusetts. In the Pre-Roll segment, the brand started at the 36th position in October but saw a significant decline, falling to 66th by January 2025. This downward trend could indicate increased competition or changing consumer preferences that INSA might need to address. The Vapor Pens category also highlighted inconsistencies, with INSA ranking 80th in October, dropping out of the top 30 in November, and then reappearing at 80th again in January. Such fluctuations suggest potential areas for growth if INSA can stabilize and improve its market strategy in these segments. Overall, while INSA shows promise in certain categories, there are clear opportunities for strengthening its market position across the board.
Competitive Landscape
In the Massachusetts flower category, INSA has shown a steady performance with some fluctuations in its ranking from October 2024 to January 2025. INSA's rank improved from 64th in October to 51st in December, before slightly declining to 59th in January. This indicates a positive trend in the latter months of 2024, although the slight dip in January suggests potential challenges or increased competition. Notably, Binske and The Botanist consistently outperformed INSA, maintaining higher ranks throughout the period, with Binske peaking at 45th in December and The Botanist at 46th. Meanwhile, Fathom Cannabis showed a strong presence, particularly in November, where it ranked 43rd, indicating robust sales performance. In contrast, Sanctuary Medicinals had a more volatile trajectory, with a significant improvement in December but still trailing behind INSA in most months. These dynamics suggest that while INSA is holding its ground, there is room for strategic initiatives to enhance its competitive positioning against these key players in the Massachusetts flower market.
Notable Products
In January 2025, the top-performing product for INSA was the C.R.E.A.M Pre-Roll (0.5g) in the Pre-Roll category, securing the first rank with sales of 867 units. Following closely was the Sunshine Daydream #4 Blunt (1g), also in the Pre-Roll category, which ranked second. The Double Caramel Sea Salt Chocolate Bar 20-Pack (100mg) emerged as the top edible product, ranking third. The Super Silver Haze Pre-Roll (0.5g) took the fourth spot, indicating strong performance within the Pre-Roll category. Notably, Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) dropped to fifth place from its consistent third-place position in the previous months, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
