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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Jam (OR) has shown a consistent upward trajectory in the Edible category, moving from 14th place in July 2024 to 9th place by October 2024. This positive trend is supported by a notable increase in sales, which reached $211,169 in October. This growth indicates a strong market presence and increasing consumer preference for their products in Arizona. In contrast, Jam (OR) struggled to make a significant impact in the Edible category in Illinois, where they remained consistently at the 33rd position, only slightly improving to 32nd in October, suggesting room for strategic improvements to boost their market position.
In California, Jam (OR) entered the top 100 in the Concentrates category in August 2024, starting at rank 100 and climbing to 86th by October. This demonstrates a gradual but promising entry into the competitive California market. Meanwhile, in Massachusetts, Jam (OR) hovered around the 47th and 51st positions in the Edible category, indicating a stable but unremarkable presence. Similarly, in Maryland, the brand maintained a steady 25th place ranking in the Edible category from August to October, suggesting a consistent but moderate level of consumer engagement.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Jam (OR) has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 14 in July 2024, Jam (OR) climbed to 9 by October 2024, indicating a consistent improvement in market position. This rise is significant when compared to competitors like Flav, which maintained a relatively stable rank but saw a slight dip from 9 to 10 in October. Meanwhile, Good Tide also improved its rank from 18 to 11, yet Jam (OR)'s sales growth outpaced it, suggesting a stronger market presence. Pure Edibles and brix maintained their positions at ranks 7 and 8, respectively, but Jam (OR)'s sales momentum indicates potential for further rank advancement. This positive trend for Jam (OR) highlights its increasing appeal and competitiveness in the Arizona edible market.
Notable Products
In October 2024, Ruby Red Sativa Grapefruit Jellies 10-Pack (100mg) maintained its position as the top-performing product for Jam (OR), with impressive sales of 6221 units. The Classic Mixed Berry Jellies 10-Pack (100mg) also held steady in the second rank, showing a notable increase in sales compared to previous months. Modified Grapes (3.5g) emerged as a new contender, securing the third position despite not being ranked in earlier months. Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) sustained its position in fourth place, while Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) slipped from third to fifth. Overall, the rankings indicate a consistent demand for edible products, with some shifts in consumer preferences for specific flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
