Sep-2024
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Overview
Market Insights Snapshot
In the Arizona market, Jam has demonstrated a strong upward trajectory in the Edible category, climbing from 14th place in June 2024 to an impressive 9th place by September 2024. This rise in ranking is accompanied by a notable increase in sales, culminating in a September sales figure of $185,561. In contrast, Jam's performance in Illinois remains static, with the brand consistently holding the 32nd position in the Edible category from July to September 2024. Despite this lack of movement, the sales figures in Illinois have shown some fluctuation, suggesting potential areas for strategic improvement.
Jam's presence in the California Concentrates market is less prominent, with the brand only emerging in the rankings in September 2024 at the 98th position, indicating a need for more aggressive market penetration strategies. Meanwhile, in Nevada, Jam has maintained a steady position in the Edible category, hovering around the 14th to 16th rank over the four-month period. The consistency in Nevada contrasts with the more dynamic movement seen in Massachusetts, where Jam's ranking fluctuated, peaking at 46th in August before dropping back to 51st in September. These trends highlight the varying degrees of market penetration and brand strength across different states, offering insights into potential areas for growth and consolidation.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Jam has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 14th in June 2024, Jam maintained its position in July, then improved to 12th in August, and further climbed to 9th by September. This upward movement indicates a positive trend in consumer preference and market penetration. In contrast, Flav also improved its rank from 16th to 10th by September, suggesting a competitive push in the market. Meanwhile, Zenzona remained stable at 11th place throughout the same period, indicating a steady but less dynamic presence compared to Jam. Pure Edibles consistently held the 7th rank, highlighting its strong foothold in the market. Jam's sales figures reflect a recovery from a dip in July, with a significant increase in August and September, positioning it closer to competitors like Flav, which also experienced a sales boost. These insights suggest that Jam's strategic initiatives may be effectively capturing consumer interest, thereby enhancing its competitive position in the Arizona edibles market.
Notable Products
In September 2024, Ruby Red Sativa Grapefruit Jellies 10-Pack (100mg) maintained its top position as the leading product for Jam, with a notable sales figure of 8,511 units. The Classic Mixed Berry Jellies 10-Pack (100mg) consistently held the second rank, demonstrating stable performance across the months. Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) improved its ranking from fourth to third, showing a positive trend in sales performance. Meanwhile, Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) experienced a slight drop in sales, moving from third to fourth place. Sour Green Apple Fast Acting Jellies 20-Pack (100mg) remained steady in fifth place throughout the months, indicating consistent demand despite its lower ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.