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Aug-2024
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Overview
Market Insights Snapshot
Jam has shown varied performance across different states and categories over the past few months. In the Edible category, Jam has maintained a relatively stable presence in Arizona, with rankings fluctuating between 10th and 12th place from May to August 2024. Despite a dip in sales from June to July, the brand managed to recover slightly in August. In contrast, the performance in Nevada has seen a consistent decline in rankings from 10th in May to 15th by August, reflecting a downward trend in sales. Meanwhile, in Massachusetts, Jam has made significant strides, improving its rank from 55th in May to 42nd in August, indicating a positive trajectory in this market.
In the state of Maryland, Jam has also seen a steady improvement in the Edible category, climbing from 30th in May to 25th in August. This upward movement is accompanied by fluctuating sales figures, suggesting a growing acceptance of the brand. On the other hand, Jam's presence in the Concentrates category in California has been less prominent, with the brand not making it into the top 30 rankings until July, where it only reached 91st place and further dropped to 97th in August. This indicates a challenging market for Jam in California's Concentrates category. In Illinois, the brand has hovered around the 31st to 33rd spot in the Edible category, showing a stable yet unremarkable performance.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Jam has shown a relatively stable performance over the past few months, maintaining a rank between 10th and 12th place from May to August 2024. Despite a dip in sales in July, Jam managed to recover slightly in August. Notably, Sofa King Tasty experienced more volatility, dropping from 9th to 13th place in June but rebounding to 10th place by August. Similarly, Zenzona showed a positive trend, climbing from 11th in May to 9th in August, indicating strong market acceptance. Meanwhile, Good Tide had a notable surge in June, jumping to 9th place, but faced a significant drop in July before partially recovering in August. Sublime remained relatively stable but consistently ranked lower than Jam. These dynamics suggest that while Jam is holding its ground, it faces stiff competition from brands like Zenzona and Sofa King Tasty, which are showing upward trends that could challenge Jam's market position if the current trajectories continue.
Notable Products
In August 2024, the top-performing product from Jam was Ruby Red Sativa Grapefruit Jellies 10-Pack (100mg), maintaining its consistent number one rank with a notable sales figure of 9846. Classic Mixed Berry Jellies 10-Pack (100mg) also held its steady position at rank two, similar to the past months. Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) remained in third place, showing a positive trend in sales. Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) continued to be the fourth-ranked product, while Sour Green Apple Fast Acting Jellies 20-Pack (100mg) stayed at rank five. These rankings have shown remarkable stability from May to August 2024, indicating consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
