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Oct-2024
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Overview
Market Insights Snapshot
Jaunty has shown a consistent performance in the New York market, particularly in the Vapor Pens category, where it has maintained a steady rank of 3rd place from July to October 2024. This stability suggests a strong presence and consumer preference in this category. In contrast, the Edible category in New York has seen Jaunty improve its ranking from 12th in July to 8th by September, holding that position through October. This upward trend in Edibles indicates a growing market share and increasing consumer interest in Jaunty's offerings in this segment.
While Jaunty's performance in New York demonstrates robust sales in Vapor Pens, the brand's absence from the top 30 in other states or categories could be a point of concern or an opportunity for expansion. The sales figures for October in Vapor Pens, reaching over 1.88 million, underscore the brand's dominance in this category within New York. However, the lack of ranking in other states or categories might suggest a need for strategic adjustments to replicate this success elsewhere. Understanding these dynamics can provide insights into Jaunty's market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty consistently holds the third position from July to October 2024, demonstrating stable performance in a highly competitive market. Despite not surpassing the top two brands, Ayrloom and Rove, Jaunty maintains a solid foothold, indicating a loyal customer base and effective market strategies. Ayrloom leads the market with a significant margin, showcasing a robust growth trajectory, while Rove remains a strong contender with consistent sales figures. Meanwhile, Magnitude and Mfny (Marijuana Farms New York) trail behind Jaunty, suggesting that Jaunty's brand positioning and product offerings resonate well with consumers, keeping it ahead of these competitors. This consistent ranking highlights Jaunty's resilience and potential for growth if it can leverage its current market position to innovate and capture more market share.
Notable Products
In October 2024, the top-performing product for Jaunty was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September with impressive sales of 6405 units. The CBN/THC 1:1 Dreamberry Gummies 10-Pack (100mg CBN, 100mg THC) also showed strong performance, holding the second position for two consecutive months. The Pineapple Express Distillate Cartridge (1g) ranked third, climbing back from its September position, indicating a resurgence in popularity. Meanwhile, the Amnesia Haze Distillate Cartridge (1g) and Blueberry Kush Distillate Cartridge (1g) remained consistent in fourth and fifth places, respectively, since September. Overall, Jaunty's Vapor Pens category dominated the top ranks, while the Edible category showed significant gains with the Dreamberry Gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
