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Dec-2024
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Overview
Market Insights Snapshot
In the bustling cannabis market of New York, Jaunty has shown a consistent performance across several product categories. Specifically, in the Edible category, Jaunty maintained a steady position, ranking 8th in September and October, and then slightly improving to 7th place in November and December. This steady climb in the rankings suggests a growing acceptance and preference for Jaunty's edibles among consumers. In terms of sales, a notable spike occurred between October and November, indicating a successful strategy or product launch that resonated well with the market. However, Jaunty's absence from the top 30 in other categories within New York could indicate areas for potential growth or required strategic adjustments.
Jaunty's performance in the Vapor Pens category in New York is particularly noteworthy. The brand consistently held the 3rd position from September through November, before climbing to the 2nd spot in December. This upward movement suggests a strong consumer base and effective market penetration in the vapor pen segment. The significant increase in sales from November to December further underscores this success, highlighting Jaunty's capability to capture market share in a competitive landscape. However, the lack of ranking in other states or provinces could be seen as a limitation in their geographical reach, presenting both a challenge and an opportunity for future expansion.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has demonstrated a notable upward trajectory, particularly in the last quarter of 2024. Despite consistently holding the third rank from September to November, Jaunty surged to the second position in December, surpassing Rove, which dropped to third place. This shift indicates a significant increase in Jaunty's market presence and consumer preference, as evidenced by its substantial sales growth from October to December. Meanwhile, Ayrloom maintained its stronghold as the top brand throughout this period, with sales figures consistently higher than its competitors. Jaunty's ability to climb the ranks amidst such formidable competition highlights its growing influence and potential to capture a larger market share in the New York vapor pen category.
Notable Products
In December 2024, the top-performing product for Jaunty was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from previous months with a notable sales figure of 12,406. The Pineapple Express Distillate Cartridge (1g) saw a significant rise, climbing from fifth in November to second place in December, reflecting a strong sales increase. Amnesia Haze Distillate Cartridge (1g) held steady in third place, while Blueberry Kush Distillate Cartridge (1g) remained in fourth, showing consistent performance. A new entrant, Wedding Cake Distillate Cartridge (1g), debuted in fifth place, indicating strong initial sales. Overall, the rankings suggest a stable top performer with some dynamic shifts among other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
