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Aug-2025
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Overview
Market Insights Snapshot
In the state of New York, Jaunty's performance across different categories presents a mixed but generally positive picture. In the Vapor Pens category, Jaunty has consistently maintained the top position from May through August 2025, indicating a strong foothold and consumer preference in this segment. Meanwhile, the Concentrates category shows a notable upward trend, with Jaunty climbing from sixth place in May to fourth by August. This improvement suggests strategic success in product positioning or consumer engagement. However, the Tincture & Sublingual category highlights a gap, as Jaunty was not ranked in the top 30 in May, July, or August, though it did achieve the fifth position in June. This sporadic presence in the rankings could indicate challenges in maintaining consistent market share or consumer interest in this category.
For Edibles in New York, Jaunty has experienced some fluctuations, moving from the tenth position in May to seventh in July, before slipping back to ninth in August. This movement suggests a competitive landscape where Jaunty is vying for a stronger position. Despite these fluctuations, the overall sales figures in this category remained relatively stable, indicating a steady consumer base. The absence of Jaunty in the top 30 for Tincture & Sublingual in the majority of the months suggests potential areas for growth or reevaluation of market strategy. These insights offer a glimpse into Jaunty's strategic positioning and market dynamics in New York, highlighting both strengths and opportunities for improvement.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has consistently maintained its leading position from May to August 2025, outpacing its closest competitors. Notably, Ayrloom holds the second rank throughout this period, yet despite its strong presence, it remains behind Jaunty in terms of sales performance. Meanwhile, Rove consistently ranks third, indicating a stable but less competitive position compared to the top two brands. Jaunty's ability to sustain its top rank suggests a robust market strategy and strong consumer loyalty, which are crucial for maintaining its leadership amidst the steady performances of Ayrloom and Rove. This consistent ranking highlights Jaunty's dominance in the New York vapor pen market, making it a formidable player in this category.
Notable Products
In August 2025, the top-performing product for Jaunty was the Classic- Sour Diesel Oil Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from May through August, with sales reaching 8,826 units. The Classic - Pineapple Express Oil Cartridge (1g) consistently held the second position across the same period. The Classic - Amnesia Haze Oil Cartridge (1g) experienced a slight improvement in ranking, moving from fourth place in May and June to third in July and August. The Classic- Blueberry Kush Oil Cartridge (1g) maintained a stable fourth-place ranking, while the Classic- Wedding Cake Oil Cartridge (1g) consistently ranked fifth throughout these months. This stability in rankings indicates a strong consumer preference for these specific products within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
