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Nov-2025
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Overview
Market Insights Snapshot
In the state of New York, Jaunty has shown consistent performance in the Vapor Pens category, maintaining the top position from August through November 2025. This stability indicates a strong market presence and consumer preference in this category. However, the brand's performance in the Concentrates category saw a decline, as it was not ranked in the top 30 brands in October and November, which could suggest a potential area for improvement. This drop from a solid fifth position in August and September might point towards increased competition or shifting consumer preferences.
In the Edible category, Jaunty has maintained a steady ninth place ranking throughout the months of August to November 2025 in New York. Despite this consistent ranking, there is a noticeable downward trend in sales from August to November, which might indicate a need for strategic adjustments to regain momentum. The brand's ability to hold its position in the top 10, despite declining sales, suggests a loyal customer base but also highlights the importance of addressing the sales dip to sustain its market position. This mixed performance across categories presents both challenges and opportunities for Jaunty in the New York market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has consistently maintained its leading position from August to November 2025, securing the top rank each month. This dominance is particularly notable given the strong presence of competitors like Ayrloom and Fernway, which have held steady at the second and third ranks, respectively. Despite fluctuations in sales figures, with Ayrloom experiencing a slight decline and Fernway showing a dip in November, Jaunty's sales have remained robust, indicating strong brand loyalty and market penetration. This consistent performance not only highlights Jaunty's strategic market positioning but also underscores its ability to outpace competitors in both rank and sales, reinforcing its leadership in the New York vapor pen category.
Notable Products
In November 2025, the top-performing product from Jaunty was the Classic - Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months despite a gradual decrease in sales to 6658 units. The Classic - Pineapple Express Oil Cartridge (1g) held steady at the second position, showing a positive sales trend with 5512 units sold, up from October. The Classic- Blueberry Kush Distillate Cartridge (1g) improved to third place, continuing its upward trajectory in both rank and sales. A new entry in the rankings, the Classic - Granddaddy Purple Distillate Cartridge (1g), debuted at fourth place, indicating strong market acceptance. The Palms - Blue Dream Distillate Disposable (1.5g) saw a decline in rank to fifth place, reflecting a drop in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
