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Nov-2024
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Overview
Market Insights Snapshot
Jaunty's performance in the New York market has shown notable stability and growth across different product categories. In the Edible category, Jaunty maintained a consistent ranking at 8th place from September to November 2024, demonstrating a steady presence in the competitive landscape. This stability in ranking is complemented by a significant increase in sales from October to November, indicating a positive consumer response to their products. However, their absence from the top 30 brands in other states or categories suggests that their influence might be geographically concentrated or category-specific, which could be a strategic focus or a potential area for expansion.
In the Vapor Pens category, Jaunty has consistently held the 3rd position in New York from August through November 2024. This sustained high ranking reflects a strong market presence and consumer loyalty in this segment. The brand's ability to maintain this position amidst a competitive market underscores its effective product offering and marketing strategy. Despite this, the lack of presence in the top 30 rankings for Vapor Pens in other regions might indicate a need for broader market penetration or tailored strategies to replicate their success in New York elsewhere. This could be an opportunity for Jaunty to explore new markets or enhance their product offerings outside of their current stronghold.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty consistently holds the third rank from August to November 2024, demonstrating a stable position amidst fluctuating sales figures. While Ayrloom maintains its dominance at the top with a steady increase in sales, Jaunty faces stiff competition from Rove, which consistently ranks second. Notably, Mfused shows a significant upward trend, climbing from the eleventh position in August to fifth by November, indicating a potential threat to Jaunty's market share if this trend continues. Despite these dynamics, Jaunty's sales have shown a positive trajectory from September to November, suggesting resilience and potential for growth in this competitive market.
Notable Products
In November 2024, the top-performing product for Jaunty was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October with notable sales of 6,498 units. The Amnesia Haze Distillate Cartridge (1g) rose to the second position, up from fourth in the previous month, indicating a significant increase in popularity. Pineapple Express Distillate Cartridge (1g) held steady at the third rank, showing consistent performance over the past months. Blueberry Kush Distillate Cartridge (1g) improved slightly, moving up to fourth place from fifth in October. The CBN/THC 1:1 Dreamberry Gummies 10-Pack dropped to fifth place, despite having been a strong contender in the second position in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
