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Oct-2025
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Overview
Market Insights Snapshot
In the realm of cannabis concentrates, Jaunty has shown a promising trajectory in New York. The brand managed to climb from the 7th position in July 2025 to the 5th spot by August and maintained this rank through September. However, it's worth noting that by October, Jaunty was no longer in the top 30, indicating a significant drop in its standing. This decline could be indicative of increased competition or a shift in consumer preferences. Meanwhile, in the edibles category, Jaunty has maintained a steady presence, consistently ranking 9th from August to October. Such stability suggests that while the brand may face challenges in some categories, it retains a loyal customer base in others.
Jaunty's performance in the vapor pens category in New York is particularly noteworthy. The brand has consistently held the top position from July through October 2025, demonstrating its dominance in this segment. This consistent ranking reflects strong consumer demand and effective market strategies. While specific sales figures are not disclosed here, the trend suggests robust sales volume, especially when considering the fluctuations in other categories. This dominance in vapor pens could be a strategic advantage for Jaunty, potentially offsetting the challenges faced in other product lines.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Jaunty has consistently maintained its leading position from July to October 2025, demonstrating a strong hold on the market. Despite a slight dip in sales from August to September, Jaunty's sales figures rebounded in October, reinforcing its dominance. Competitors such as Ayrloom and Fernway have remained stable in their respective second and third positions throughout this period. Ayrloom, while maintaining a steady second place, experienced a notable fluctuation in sales, particularly a significant drop in September, which could indicate potential vulnerabilities. Fernway, on the other hand, has shown a consistent sales decline from August through October, which might suggest challenges in capturing market share from the top two brands. These dynamics highlight Jaunty's robust market strategy and customer loyalty, positioning it well ahead of its competitors in the New York Vapor Pens category.
Notable Products
In October 2025, Jaunty's top-performing product was the Classic Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with October sales of 7,989 units. The Palms Blue Dream Distillate Disposable (1.5g) rose to second place from fourth in September, showing a notable increase in sales. Classic Blueberry Kush Distillate Cartridge (1g) improved its position to third, up from fifth, indicating a steady growth in popularity. Meanwhile, the Classic Pineapple Express Oil Cartridge (1g) dropped to fourth place despite consistently strong sales in previous months. Classic Amnesia Haze Distillate Cartridge (1g) moved down to fifth, showing a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
