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Jan-2025
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Overview
Market Insights Snapshot
In the competitive landscape of New York, Jaunty has shown notable performance across various categories. Specifically, the brand has maintained a strong presence in the Edible category, consistently ranking 7th from November 2024 through January 2025. This stability suggests a solid consumer base and effective market strategies. Meanwhile, Jaunty's performance in the Vapor Pens category is particularly impressive, with a climb from 3rd place in October 2024 to securing the top spot by January 2025. This upward trajectory highlights Jaunty's growing dominance in the vapor pen market, potentially driven by innovative product offerings or increased brand recognition.
Conversely, Jaunty's presence in the Tincture & Sublingual category in New York appears to be a recent development, as they were not ranked in the top 30 until January 2025, where they debuted at 4th place. This sudden entry into the top ranks might indicate a new product launch or a strategic pivot in their product line, which has quickly resonated with consumers. The absence of prior rankings in this category could be seen as a missed opportunity or a sign of a focused effort to break into a new segment. Overall, Jaunty's varied performance across categories showcases both strengths and areas for potential growth in the New York market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has demonstrated a remarkable upward trajectory in both rank and sales over recent months. Starting from the third position in October and November 2024, Jaunty climbed to second place in December and ultimately secured the top spot by January 2025. This ascent is particularly notable given the presence of strong competitors like Ayrloom, which maintained the leading position from October through December before dropping to second place in January. Meanwhile, Rove consistently held the second and third positions, indicating a stable performance but not enough to surpass Jaunty's growth. Jaunty's sales surge, especially in January 2025, underscores its increasing market dominance and suggests a growing consumer preference, likely driven by strategic marketing and product differentiation.
Notable Products
In January 2025, the top-performing product for Jaunty was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months with sales reaching 11,893 units. The Pineapple Express Distillate Cartridge (1g) held steady in the second position, showing a significant increase in sales from December 2024. Amnesia Haze Distillate Cartridge (1g) consistently ranked third, maintaining its position from December. Blueberry Kush Distillate Cartridge (1g) remained fourth, with stable sales figures. The Wedding Cake CDT Distillate Cartridge (1g) entered the rankings in December at fifth place and retained this position in January, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
