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Sep-2025
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Overview
Market Insights Snapshot
In the state of New York, Jaunty has shown a dynamic performance across various cannabis categories over the past few months. Notably, in the Concentrates category, Jaunty has maintained a strong presence, consistently ranking within the top six brands. Despite a slight dip in sales from July to September, they managed to climb back to the fourth position in August, indicating a resilient market strategy. Meanwhile, their performance in the Edible category has remained stable with a consistent rank of ninth place, suggesting a steady demand for their products in this segment.
Jaunty's most impressive achievement in New York is in the Vapor Pens category, where they have maintained the number one position consistently from June through September. This sustained top ranking highlights Jaunty's dominance and possibly a robust consumer preference for their vapor pen products. The brand's ability to hold this leading position amidst fluctuations in sales figures is indicative of strong brand loyalty and effective market penetration strategies. However, it is worth noting that Jaunty's presence in other states or provinces is not detailed here, leaving room to explore their broader market performance across the cannabis industry.
Competitive Landscape
In the New York Vapor Pens category, Jaunty has consistently maintained its top position from June to September 2025, showcasing its strong market presence and consumer preference. Despite a noticeable dip in sales in September, Jaunty's leadership remains unchallenged, with competitors like Ayrloom and Fernway holding steady at second and third ranks respectively. Ayrloom, while maintaining a consistent second place, experienced a significant drop in sales in September, which may suggest potential vulnerabilities or market shifts that Jaunty could capitalize on. Fernway, remaining in third place, also saw a decline in sales during the same period, indicating an overall market trend that Jaunty has managed to weather better than its competitors. This stability in rank amidst fluctuating sales highlights Jaunty's robust brand loyalty and strategic positioning in the New York market.
Notable Products
In September 2025, Jaunty's top-performing product was the Classic- Sour Diesel Oil Cartridge (1g) in the Vapor Pens category, maintaining its rank as number one for four consecutive months, even though its sales decreased to 8,584 units. Following closely, the Classic - Pineapple Express Oil Cartridge (1g) held steady in second place, consistent with its ranking since July 2025. The Classic - Amnesia Haze Oil Cartridge (1g) climbed steadily over the months, reaching the third position since August 2025. Meanwhile, the Classic- Blueberry Kush Oil Cartridge (1g) maintained its fourth-place ranking from August to September. The Palms - Blue Dream Distillate Disposable (1.5g) saw a decline, dropping from second place in June to fifth place by September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
