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Mar-2025
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Overview
Market Insights Snapshot
Jaunty has demonstrated a strong presence in the New York market, particularly in the Vapor Pens category where it consistently held the top position from January to March 2025. This steady performance underscores Jaunty's dominance and popularity in the Vapor Pens segment, as it managed to maintain its number one rank despite fluctuations in sales. In contrast, Jaunty's position in the Edible category experienced some volatility, dropping from 7th in December 2024 to 10th in February 2025, before recovering slightly to 9th in March 2025. This indicates potential challenges in maintaining a competitive edge in the Edible market.
In the Tincture & Sublingual category, Jaunty showed notable improvement, moving from an unranked position in December 2024 to 4th in January 2025, and further climbing to 3rd place in both February and March 2025. This upward trajectory suggests a growing consumer interest in Jaunty's offerings within this category. The absence of a ranking in December 2024 could be seen as a missed opportunity, but the subsequent rise in rankings indicates a strategic focus that is beginning to pay off. These shifts across categories and consistent performance in certain segments highlight Jaunty's evolving strategy and market adaptation in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has demonstrated remarkable resilience and growth, maintaining its top position from January to March 2025. This consistent ranking at number one highlights Jaunty's strong market presence and consumer preference. Notably, Ayrloom, which held the top spot in December 2024, experienced a slight decline, settling at the second position from January onwards. This shift indicates a potential opportunity for Jaunty to capitalize on Ayrloom's fluctuating sales performance, which saw a dip in January and February before rebounding in March. Meanwhile, Rove maintained a steady third-place ranking throughout the same period, suggesting a stable yet less competitive threat to Jaunty's dominance. Overall, Jaunty's upward sales trajectory and consistent top ranking underscore its competitive edge in the New York vapor pen market.
Notable Products
In March 2025, Jaunty's top-performing product was the Classic- Sour Diesel Oil Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 8,364 units. The Pineapple Express Distillate Cartridge (1g) also held steady at the second rank, showing a slight increase in sales from February. Blueberry Kush Distillate Cartridge (1g) remained in third place, continuing its upward trend from fourth place in December and January. Amnesia Haze Distillate Cartridge (1g) re-entered the rankings in fourth place after not being listed in February, showing resilience in sales recovery. Classic- Wedding Cake Distillate Cartridge (1g) consistently held the fifth position, demonstrating stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
