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Dec-2025
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Overview
Market Insights Snapshot
In the state of New York, Jaunty has demonstrated a strong presence across several categories, particularly in Vapor Pens, where it consistently maintained the top rank from September to December 2025. This consistent performance highlights Jaunty's dominance and consumer preference in this category. In the Edible category, Jaunty held steady at the 9th position for three consecutive months before slipping to the 10th spot in December. Despite this slight drop, the brand experienced an upward trend in sales, indicating a strong consumer demand that could potentially propel them back up the rankings in the future.
Conversely, Jaunty's absence from the top 30 rankings in the Concentrates category after September suggests a significant decrease in market visibility or competitiveness in this segment within New York. This absence could be seen as a challenge for Jaunty, as it may indicate a need to reassess their strategy or offerings in this category to regain a foothold. The variation in performance across different categories highlights the dynamic nature of the cannabis market and underscores the importance for brands like Jaunty to continually adapt and innovate to maintain their competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has consistently maintained its top position from September to December 2025, demonstrating a strong hold on the market. Despite the steady presence of competitors like Ayrloom and Fernway, which have held the second and third ranks respectively during the same period, Jaunty's sales have shown a notable upward trend, particularly with a significant increase in December. This suggests that Jaunty's market strategies and product offerings are resonating well with consumers, allowing it to not only retain its lead but also widen the gap in sales compared to its closest competitors. Such performance indicates a robust brand presence and customer loyalty, positioning Jaunty favorably for continued dominance in the New York vapor pen category.
Notable Products
In December 2025, Jaunty's top-performing product was the Classic - Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months with sales of 7922 units. The Classic - Pineapple Express Oil Cartridge (1g) also performed strongly, ranking second, consistent with its November position, and showing a notable increase in sales. The Palms - Blue Dream Distillate Disposable (1.5g) moved up to third place from fifth in November, indicating a resurgence in popularity. The Classic- Blueberry Kush Distillate Cartridge (1g) held steady at fourth place, showing consistent consumer interest. Meanwhile, the CBN/THC 1:1 Dreamberry Gummies 10-Pack debuted at fifth place in December, highlighting a growing interest in edible products within Jaunty's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
