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Jan-2025
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Overview
Market Insights Snapshot
JBuds Craft Cannabis has shown notable performance fluctuations across different product categories and provinces. In British Columbia, their presence in the Concentrates category has been particularly interesting. The brand was not in the top 30 in November 2024, but by January 2025, it had climbed to the 26th position, indicating a strong upward trend. This improvement suggests a growing consumer preference for JBuds' Concentrates, which could be attributed to either a shift in product quality or effective market strategies. However, their Flower category performance remained stagnant, consistently ranking at 84th place through the last quarter of 2024, before dropping out of the top 30 by January 2025. This stagnation and subsequent drop might indicate a need for strategic adjustments in this category to regain competitiveness.
In the Pre-Roll category, JBuds Craft Cannabis experienced a decline, starting from the 91st position in October 2024 and dropping out of the top 30 in subsequent months, only to reappear at the 100th position in January 2025. This inconsistent performance highlights challenges in maintaining a steady market presence, suggesting potential issues in either product offerings or consumer engagement strategies. Despite these fluctuations, the brand's ability to re-enter the rankings in January 2025 could be seen as a positive sign of resilience and adaptability. Overall, while JBuds Craft Cannabis has shown promising growth in certain areas, there remain opportunities for improvement and strategic realignment to enhance their market position across categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, JBuds Craft Cannabis has experienced fluctuations in its market position, notably dropping from a rank of 91 in October 2024 to 100 by January 2025. This decline in rank suggests a potential decrease in market share, which could be attributed to the performance of competitors like Hiway and Parcel. Hiway maintained a relatively stable presence, ranking between 72 and 90 over the same period, while Parcel showed resilience by improving its rank from 93 in December 2024 to 92 in January 2025. These competitors have managed to sustain or improve their positions, potentially capturing sales that might have otherwise gone to JBuds Craft Cannabis. The data indicates that JBuds Craft Cannabis needs to strategize effectively to regain its competitive edge and improve its sales trajectory in the coming months.
Notable Products
In January 2025, the top-performing product from JBuds Craft Cannabis was Dilli-Bar Shatter (1g) in the Concentrates category, which rose to the first rank with sales reaching 798 units. Peach Supreme Pre-Roll 3-Pack (1.5g) maintained its consistent top position in the Pre-Roll category, tying for the highest sales figure at 798 units. Quantum Kiwi Pre-Roll 3-Pack (1.5g) improved its rank from third in December 2024 to second in January 2025, showing a steady increase in popularity. Sour Dragon Pre-Roll 3-Pack (1.5g) climbed back to third place after dropping to fifth in December. The newly introduced Jbuds Premium (7g) entered the rankings at fourth place, indicating a strong market entry for this Flower category product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
