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Jan-2025
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Overview
Market Insights Snapshot
Khalifa Kush has demonstrated varied performance across different states and product categories, reflecting both opportunities and challenges. In Massachusetts, the brand's flower category has shown a positive trajectory, climbing from a rank of 58 in October 2024 to 42 by January 2025. This upward movement is indicative of growing consumer preference and market penetration. However, their vapor pen category in the same state has struggled, failing to break into the top 30, which suggests potential areas for product improvement or marketing strategies. Meanwhile, in Arizona, Khalifa Kush's presence in the vapor pen category has not been strong enough to secure a top 30 position, highlighting a significant gap in market presence.
In Maryland, Khalifa Kush's performance has been mixed. The flower category maintained a stable ranking around the 30 mark, but the pre-rolls saw a decline from 22 to 30, indicating a possible shift in consumer preferences or competitive pressures. Interestingly, the brand did not maintain a consistent presence in the vapor pen category, with rankings missing in certain months, which might suggest volatility or inconsistent demand. Over in Nevada, Khalifa Kush's concentrates made a notable entry into the top 30 by January 2025, ranking at 18, which could signal a growing niche market for the brand. However, the vapor pen category saw a decline from 25 to 32, pointing to competitive challenges or a need for product differentiation.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Khalifa Kush has shown a positive trajectory in terms of rank and sales from October 2024 to January 2025. Starting at rank 58 in October, Khalifa Kush improved its position to rank 42 by January, indicating a steady upward trend. This improvement is notable when compared to competitors such as Good Green, which also improved its rank from 73 to 44, and Smyth Cannabis Co., which fluctuated but ultimately ranked 41 in January. Meanwhile, Happy Valley experienced a decline from rank 34 to 43, suggesting a potential opportunity for Khalifa Kush to capture more market share. Despite Savvy maintaining a consistent rank around the high 30s, Khalifa Kush's sales growth from $193,318 in October to $237,806 in January demonstrates its increasing consumer appeal and potential to climb further in the rankings.
Notable Products
In January 2025, the top-performing product from Khalifa Kush was Khalifa Kush (3.5g) in the Flower category, maintaining its first-place rank from the previous month, despite a decline in sales to 7700 units. The Khalifa Kush Pre-Roll (1g) held steady in second place, continuing its consistent performance since November 2024. Violet Sky Pre-Roll (1g) rose to third place, showing a notable increase from its consistent fourth-place ranking in the preceding months. Khalifa Mints Pre-Roll (1g) dropped one spot to fourth place, continuing a downward trend from its third-place position in October and November 2024. Khalifa Mints (3.5g) remained in fifth place, despite a decrease in sales, indicating a stable yet declining interest compared to its peak in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
