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Oct-2024
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Overview
Market Insights Snapshot
Khalifa Kush has shown a varied performance across different states and product categories over the recent months. In Arizona, the brand's presence in the concentrates category improved significantly, climbing from the 40th position in July to the 22nd position by August. However, its absence from the top 30 in September and October indicates a potential drop in market traction. Similarly, the brand's performance in the edible category saw a positive shift from 37th to 28th rank by August, though subsequent months lack data, suggesting it did not maintain a top-tier status. In contrast, the flower category in Arizona experienced a decline, with rankings dropping from 48th in August to 66th in September, and not appearing in October's top 30, which could be a concern for the brand's market strategy.
In the eastern region, Khalifa Kush's performance in Massachusetts and Maryland presents a mixed picture. In Massachusetts, the flower category saw a slight improvement from 61st in August to 49th in September, though it slipped to 51st in October. The pre-roll category showed a more positive trend, moving up to 43rd in October from 52nd in September. Maryland, on the other hand, showcased consistent rankings in the flower category, maintaining a position in the top 30, with the pre-roll category improving to 21st by October. Meanwhile, in Nevada, the brand's flower and vapor pen categories made notable entries in the top 30 during September and October, indicating a growing acceptance in the market. The absence of rankings in earlier months suggests these are new or resurging categories for Khalifa Kush in Nevada.
Competitive Landscape
In the Maryland Flower category, Khalifa Kush has shown a moderate upward trend in its rankings over recent months, moving from 31st in July 2024 to 27th by October 2024. This improvement in rank is indicative of a positive reception in the market, although it still trails behind competitors like Happy Eddie, which consistently ranks higher, maintaining a position within the top 25. Notably, Flower by Edie Parker experienced fluctuations, dropping to 32nd in September but rebounding to 26th in October, suggesting potential volatility in consumer preferences that Khalifa Kush could capitalize on. Meanwhile, gLeaf (Green Leaf Medical) has shown some variability, ranking 25th in September but falling to 29th in October, which might indicate an opportunity for Khalifa Kush to further improve its standing if it can maintain consistent sales growth. Overall, while Khalifa Kush is making strides, the brand faces stiff competition from established players in the Maryland market.
Notable Products
In October 2024, the top-performing product for Khalifa Kush was the Khalifa Kush Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from July through October with sales reaching 13,178 units. The Khalifa Kush (3.5g) in the Flower category held steady at the second rank, showing a strong upward trend in sales over the months. Khalifa Mints Pre-Roll (1g) climbed to the third position in October from fourth in previous months, reflecting a significant increase in demand. Meanwhile, Khalifa Mints (3.5g) dropped to fourth place, indicating a decrease in sales compared to earlier months. A newcomer, Violet Sky (3.5g), entered the rankings at fifth place, suggesting potential growth in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
