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Dec-2024
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Overview
Market Insights Snapshot
In Massachusetts, Khalifa Kush has demonstrated consistent performance in the Flower category, improving its ranking from 59th in September 2024 to 48th by December 2024. This upward trend is accompanied by a steady increase in sales, indicating a growing presence in the market. The Pre-Roll category shows a similar pattern, with the brand advancing from 70th to 49th over the same period. Meanwhile, in Maryland, Khalifa Kush maintained a consistent position in the Flower category, hovering around the 29th and 30th ranks, while also showing a slight decline in the Pre-Roll category from 23rd to 25th. The brand's Vapor Pens in Maryland saw a dip in ranking in November, as they were not in the top 30, but rebounded to 43rd in December.
Arizona presents a different scenario, where Khalifa Kush did not appear in the top 30 for Concentrates and Flower categories throughout the last quarter of 2024, indicating a potential area for growth. However, in the Vapor Pens category, the brand made a brief appearance at 51st in November, suggesting a potential foothold. In Nevada, Khalifa Kush achieved noteworthy success in the Concentrates category, entering the top 20 in December. The Flower category showed variability, with rankings fluctuating but ultimately securing a position at 22nd in December. The Pre-Roll category also saw significant improvement, climbing from outside the top 30 to 16th by November, before stabilizing. Vapor Pens in Nevada consistently remained within the top 30, signaling a strong market presence.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, Khalifa Kush has experienced a relatively stable yet challenging position in the rankings. Over the last four months of 2024, Khalifa Kush's rank fluctuated slightly, moving from 30th in September to 29th in October and November, before returning to 30th in December. This stability is noteworthy given the dynamic shifts among competitors. For instance, Good Green saw a dramatic rise to 8th place in October, only to plummet to 33rd by December, indicating volatility that Khalifa Kush has managed to avoid. Meanwhile, Belushi's Farm showed a more consistent upward trend, surpassing Khalifa Kush in November with a rank of 27th. Despite these fluctuations, Khalifa Kush's sales in December rebounded significantly, suggesting resilience and potential for growth amidst fierce competition. Brands like Small A$$ Bud and Happy Eddie also exhibited notable rank changes, yet Khalifa Kush's ability to maintain its position highlights its steady presence in the market.
Notable Products
In December 2024, Khalifa Kush (3.5g) retained its position as the top-selling product, continuing its strong performance from previous months with sales reaching 10,869 units. Khalifa Kush Pre-Roll (1g) maintained its second-place rank, although it experienced a slight decrease in sales compared to November. Khalifa Mints (3.5g) climbed to third place, showing a steady increase in popularity and sales throughout the fall months. Khalifa Mints Pre-Roll (1g) held the fourth spot, consistent with its performance in November, despite a notable drop in sales. Violet Sky Pre-Roll (1g) remained in fifth place, with sales figures reflecting a decline from its peak in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
