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Dec-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Kind Tree Cannabis has shown a consistent presence across multiple product categories, although with varying degrees of success. In the Concentrates category, the brand maintained a steady position within the top 15, peaking at 11th place in October 2024 but slipping slightly back to 14th by December. This category has seen a positive trend in sales, with December 2024 figures reaching $123,969, indicating a growing consumer interest in their concentrates. However, the Flower category tells a different story, with rankings fluctuating between 11th and 14th place over the last few months of 2024. Despite this volatility, the Flower category remains a strong performer for Kind Tree Cannabis, highlighting its importance in their overall product lineup.
The Pre-Roll category presents a more challenging landscape for Kind Tree Cannabis in Maryland. The brand's ranking dropped to 23rd in both October and November 2024, although a slight improvement was noted in December with a rise to 22nd place. This suggests that while there is some recovery, Pre-Rolls are not currently a leading category for the brand in this state. Notably, their absence from the top 30 in any category would have been a significant concern, but Kind Tree Cannabis has managed to maintain a presence across all major categories, which is a positive sign of their market penetration and brand recognition. The varying performance across these categories can provide insights into consumer preferences and areas where the brand might focus its efforts to improve standing and sales further.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Kind Tree Cannabis has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. Starting from a rank of 12 in September 2024, Kind Tree Cannabis saw a slight dip to 14 in October, before climbing back to 11 in November, and then dropping again to 13 in December. This volatility suggests a competitive environment where brands like Curio Wellness and Grow West Cannabis Company have been more consistent, with Curio Wellness maintaining a top 10 position until December and Grow West Cannabis Company showing a notable rise in November. Meanwhile, Roll One and CULTA have remained largely stable in the lower ranks, suggesting they are less of a direct threat to Kind Tree Cannabis's market share. The fluctuations in Kind Tree Cannabis's rankings highlight the need for strategic marketing efforts to stabilize and improve its position amidst strong competition.
Notable Products
In December 2024, Filthy Animal (3.5g) emerged as the top-performing product for Kind Tree Cannabis, securing the number one rank in the Flower category with notable sales of $6,580. Georgia Mintz (3.5g) followed closely in second place, showing a significant rise from its third-place position in November. Apple Crisp (3.5g) improved its ranking from fifth to third place, indicating a strong increase in demand. Cherry Slushee (3.5g) experienced a drop from first in November to fourth in December, suggesting a shift in consumer preference. Papa Don (7g) entered the top five for the first time, ranking fifth, which highlights its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
