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Jan-2025
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Overview
Market Insights Snapshot
Kolab has shown varied performance across different provinces and product categories, reflecting its strategic focus and market dynamics. In Alberta, the brand has made notable strides in the Vapor Pens category, consistently improving its rank from 10th in October 2024 to 7th in December before slightly dropping to 8th in January 2025. This upward trend in Alberta's Vapor Pens category is underscored by a significant increase in sales, indicating robust consumer demand and effective market penetration. Conversely, Kolab's presence in the Concentrates and Flower categories in Alberta has been less prominent, with the brand ranking only 19th in Concentrates by January 2025 and not appearing in the top 30 for Flower, suggesting potential areas for strategic improvement or refocus.
In Ontario, Kolab's performance in the Vapor Pens category has been relatively strong, maintaining a position within the top 15 throughout the observed months, though showing a slight decline from 10th in October to 14th in January 2025. This could indicate increasing competition or shifts in consumer preferences that Kolab may need to address. Meanwhile, the brand's ranking in the Pre-Roll category has been inconsistent, failing to make the top 30 by January 2025, which might suggest a need for product innovation or marketing efforts to boost visibility and sales. Additionally, Kolab's fluctuating performance in the Flower category, with rankings ranging from 53rd to 86th over the months, highlights the competitive challenges in this segment within Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Kolab has demonstrated a promising upward trajectory in recent months, improving its rank from 10th in October 2024 to 7th in December 2024, before settling at 8th in January 2025. This positive trend is indicative of Kolab's growing market presence, especially as it outperformed brands like Tribal and XPLOR, which consistently ranked lower during this period. Despite Good Supply maintaining a stronger position, Kolab's sales figures show a steady increase, suggesting a narrowing gap with top competitors. Meanwhile, DEBUNK presents a formidable challenge, having fluctuated but ultimately maintained a higher rank. Kolab's ability to sustain and build on this momentum will be crucial as it seeks to climb higher in the rankings and capture more market share in Alberta's vapor pen category.
Notable Products
In January 2025, the top-performing product for Kolab was the White Grape Liquid Diamonds Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking since October 2024 despite a decrease in sales to 10,722.0 units. The Golden Papaya Liquid Diamonds Disposable (1g) also retained its consistent second-place position from previous months. The Pure Liquid Diamonds Disposable (1g) showed stability by holding onto the third rank, after climbing from fifth place in November 2024. The 157 Series - Pink Lychee 90+ Distillate Cartridge (1g) improved its standing to fourth place, up from fifth in December 2024. Meanwhile, the Sativa Distillate Cartridge (1g) slightly dropped to fifth place, maintaining a close competition in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
