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Aug-2024
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Overview
Market Insights Snapshot
Kolab's performance across categories and provinces has shown significant variation in recent months. In Alberta, Kolab's Flower category did not make it to the top 30 brands in May and July, but it reappeared in August at rank 66. This fluctuation suggests a volatile market presence in the Flower category. On the other hand, Kolab's Vapor Pens have shown a consistent upward trend in Alberta, moving from rank 15 in May to rank 12 by August. This steady improvement indicates a growing consumer preference for Kolab's vapor products in this province.
In Ontario, Kolab's Flower category has struggled to maintain a strong position, with rankings fluctuating between 43 in May and 61 in August. However, their Vapor Pens have demonstrated a positive trend, climbing from rank 21 in May to rank 18 in August. This suggests that while Kolab's Flower products may be facing stiff competition, their Vapor Pens are gaining traction. Interestingly, Kolab's Pre-Roll category has remained relatively stable, hovering around the 80th rank, which could be a point of concern for the brand's market strategy in this segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Kolab has shown a steady improvement in rank over the past few months, moving from 21st in May 2024 to 18th in August 2024. This upward trend in rank is accompanied by a consistent increase in sales, indicating a positive reception in the market. Notably, Foray has also experienced a significant rise, surpassing Kolab by August with a rank of 17th and a substantial sales boost. On the other hand, Jonny Chronic has seen fluctuating performance, dropping to 20th in August despite higher sales earlier in the period. Versus has maintained a relatively stable position, though it dipped slightly to 16th in August. Meanwhile, Juicy Hoots made a notable leap from 28th in May to 19th in August, reflecting a strong growth trajectory. These dynamics highlight the competitive pressures Kolab faces but also underscore its potential for continued growth in the Ontario Vapor Pens market.
Notable Products
In August 2024, the top-performing product for Kolab was 157 Series - Pink Lychee 90+ Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with impressive sales of 9167 units. The Sativa Distillate Cartridge (1g), also in the Vapor Pens category, held steady in second place, showing a consistent rise in sales figures over the months. The 157 Series - Guava OG 90+ Distillate Cartridge (1g) remained in third place, continuing its strong performance. The Exotics (7g) product in the Flower category re-entered the rankings in fourth place after a hiatus, indicating a resurgence in popularity. Lastly, the 232 Series - Motorbreath Pure Live Resin Cartridge (1g) climbed to fifth place, showing a notable increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
