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Dec-2024
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Overview
Market Insights Snapshot
Kolab has demonstrated varying levels of performance across different categories and provinces. In Alberta, Kolab's Vapor Pens have shown a consistent upward trajectory, improving their rank from 13th in September to 8th by December 2024. This indicates a strong presence in the vapor pen category, supported by a steady increase in sales figures. Conversely, their performance in the Flower category in Alberta has not been as promising, with the brand failing to break into the top 30 ranks by December. This suggests potential challenges in capturing market share within the flower segment. Meanwhile, in British Columbia, Kolab's presence in the Concentrates category has diminished since September, as they did not maintain a ranking in the subsequent months, which could be a cause for concern if they aim to strengthen their foothold in that market.
In Ontario, Kolab's performance in the Vapor Pens category has been notably strong, maintaining a top 15 position throughout the last quarter of 2024. This suggests a robust demand and brand loyalty within this category. However, their standing in the Flower category has seen a decline, dropping to 79th by December, which might indicate challenges or increased competition. Interestingly, in Saskatchewan, Kolab entered the Vapor Pens market in November, securing a 19th position, but slightly dropped to 20th by December, hinting at initial acceptance but also highlighting the need for strategic efforts to climb higher. These trends underscore Kolab's varied performance across regions and categories, reflecting both opportunities and areas that might require strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Kolab has demonstrated a notable performance trajectory over the last few months of 2024. Starting from a rank of 14th in September, Kolab climbed to 10th in October, before settling at 12th in both November and December. This fluctuation in rank reflects a dynamic market environment where Kolab's sales surged significantly in October, marking a peak before experiencing a slight decline in the subsequent months. In comparison, Purple Hills consistently maintained a rank of 14th, indicating a stable yet less aggressive market presence. Meanwhile, Fuego Cannabis (Canada) and Adults Only showed similar volatility, with Fuego dropping from 11th to 13th and Adults Only fluctuating between 12th and 11th. Notably, Endgame held a stronger position, consistently ranking within the top 10, which suggests a more robust market strategy. These insights highlight Kolab's potential to capitalize on its October momentum and strategize to regain a top 10 position in the competitive Ontario vapor pen market.
Notable Products
In December 2024, the top-performing product from Kolab was the White Grape Liquid Diamonds Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from the previous two months with sales of 13,076. The Golden Papaya Liquid Diamonds Disposable (1g) continued to hold the second position, showing a notable consistency in its ranking since October 2024. The Sativa Distillate Cartridge (1g) improved its position slightly, climbing from fourth to third place, indicating a steady demand. The Pure Liquid Diamonds Disposable (1g) entered the top ranks in December, securing the fourth position after being unranked in the earlier months. Lastly, the 157 Series - Pink Lychee 90+ Distillate Cartridge (1g), which was previously ranked first in September, saw a decline to fifth place by December, reflecting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
