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Nov-2024
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Overview
Market Insights Snapshot
Kolab's performance across various categories and states/provinces has shown notable trends in recent months. In Alberta, Kolab has demonstrated significant strength in the Vapor Pens category, climbing from the 13th position in August to an impressive 8th position by November, indicating a consistent upward trajectory. However, their absence from the top 30 in the Concentrates category during the same period suggests a need for strategic adjustments. Similarly, in British Columbia, Kolab maintained a steady presence in the Vapor Pens category, although their ranking slightly dipped from 18th to 21st over the months, suggesting a competitive landscape that may require closer attention.
In Ontario, Kolab's performance in the Vapor Pens category has been particularly noteworthy, with a rise from 19th place in August to a peak at 10th in October, before settling at 12th in November. This movement illustrates a strong market presence and potential for further growth. Conversely, their fluctuating rankings in the Flower category, dropping from 49th in October to 67th in November, highlight challenges in maintaining consistent performance. Meanwhile, in Saskatchewan, Kolab made a notable entry into the Pre-Roll category, securing the 27th position in November, which could signal emerging opportunities in this market.
Competitive Landscape
In the highly competitive Ontario vapor pens market, Kolab has demonstrated notable progress in its ranking over the past few months. Starting from a rank of 19th in August 2024, Kolab climbed to 14th in September, reached 10th in October, and slightly dipped to 12th in November. This upward trend, despite the slight dip in November, indicates a positive trajectory in sales performance, showcasing Kolab's growing consumer appeal. In comparison, Purple Hills maintained a relatively stable position, hovering around the 13th and 14th ranks, while Fuego Cannabis (Canada) consistently ranked higher than Kolab, albeit with a slight fluctuation between 11th and 12th place. Meanwhile, LITTI has shown a strong presence, climbing from 12th to 7th before settling at 10th, indicating a competitive edge over Kolab. Despite these challenges, Kolab's ability to improve its rank suggests a successful strategy in capturing market share, although it faces stiff competition from brands like Adults Only and others in the top tier.
Notable Products
In November 2024, the top-performing product for Kolab was the White Grape Liquid Diamonds Disposable (1g) in the Vapor Pens category, maintaining its number one rank from October with impressive sales of 12,777 units. The Golden Papaya Liquid Diamonds Disposable (1g) also held steady at the second position, despite a decrease in sales from the previous month. The 157 Series - Pink Lychee 90+ Distillate Cartridge (1g) remained in the third spot, continuing its consistent performance since August. Sativa Distillate Cartridge (1g) secured the fourth rank, showing a slight increase in sales compared to October. Notably, Kolab Project Live Diamond Hash (1g) re-entered the top five in the Concentrates category, climbing to the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
