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Oct-2024
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Overview
Market Insights Snapshot
Kolab has demonstrated varied performance across different product categories and provinces in recent months. In Alberta, the brand's presence in the Vapor Pens category has been notably strong, climbing from the 14th rank in July 2024 to the 10th rank by October 2024. This upward trajectory is underscored by a significant sales increase, hinting at growing consumer preference or effective market strategies. Conversely, Kolab's Concentrates category in Alberta only entered the top 30 in September 2024, ranking 17th, before dropping to 23rd in October. This suggests potential challenges in maintaining a competitive edge in this segment. Meanwhile, in the Flower category, Kolab's consistent presence, albeit outside the top 30 until September, indicates a stable yet unremarkable performance in Alberta.
In Ontario, Kolab's Vapor Pens have shown a marked improvement, rising from the 18th position in July 2024 to a commendable 11th by October. This suggests a robust demand or successful market penetration strategies. However, the Pre-Roll category tells a different story, where Kolab's ranking remained outside the top 80, showing only slight fluctuations between the 82nd and 86th positions over the months. This reflects a potential area for improvement or a reevaluation of strategy. In British Columbia, Kolab's Vapor Pens have seen a decline, falling from 13th in July to 21st by October, indicating possible market saturation or increased competition. Lastly, in Saskatchewan, Kolab made a debut in the Vapor Pens category at the 24th position in October, suggesting a nascent but promising entry into this market.
Competitive Landscape
In the Ontario vapor pens category, Kolab has demonstrated a notable upward trajectory in brand rank over the past few months, moving from 18th in July 2024 to 11th by October 2024. This improvement in rank is accompanied by a significant increase in sales, indicating a strong market presence and effective competitive strategies. In contrast, Fuego Cannabis (Canada) maintained a relatively stable position, hovering around the 11th to 12th rank, with sales showing a slight decline in October. Meanwhile, Endgame, which started at 6th place in July, saw a decline to 9th by October, despite maintaining higher sales figures than Kolab. DEBUNK also experienced a slight drop in rank from 9th to 10th, although their sales remained robust. Adults Only saw a decline in both rank and sales, moving from 8th to 13th place. Kolab's rise in rank and sales amidst these dynamics suggests a successful competitive positioning and potential for continued growth in the Ontario vapor pens market.
Notable Products
In October 2024, Kolab's top-performing product was the White Grape Liquid Diamonds Disposable (1g) in the Vapor Pens category, which ascended to the number one rank with notable sales of 14,133 units. This product showed a significant jump from its fourth position in September. The Golden Papaya Liquid Diamonds Disposable (1g) also made a strong entry in October, securing the second spot in the same category. The 157 Series - Pink Lychee 90+ Distillate Cartridge (1g) saw a decline, moving from the top position in previous months to third place in October. Additionally, the Sativa Distillate Cartridge (1g) maintained a consistent presence, ranking fourth, while Exotics (7g) in the Flower category held steady at fifth place, reflecting stable sales performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
