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Aug-2024
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Overview
Market Insights Snapshot
LEIFFA's performance in the Colorado market shows a mixed trend across different product categories. In the Concentrates category, LEIFFA failed to make it into the top 30 brands from May through August 2024, indicating a decline in their market presence. Their sales dropped significantly from $42,859 in May to $12,749 in July. On the other hand, the Edible category saw a slight improvement, with LEIFFA moving from the 45th rank in May to the 43rd rank by August. This upward movement, although modest, suggests a growing consumer interest in their edible products despite not breaking into the top 30.
In the Flower category, LEIFFA demonstrated a more robust performance. They improved their ranking from 37th in May to 27th by August, showing a positive trend in consumer demand. This category also saw a steady increase in sales, reaching $235,745 in August. However, their performance in the Pre-Roll category was less impressive, as they ranked 81st in May and did not make it into the top 30 in subsequent months. This indicates a potential area for improvement or reevaluation of their product strategy in the Pre-Roll segment. Overall, LEIFFA's performance is varied across categories, with notable strengths in Flower and areas needing attention in Concentrates and Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Colorado flower category, LEIFFA has experienced notable fluctuations in its rank and sales over recent months. LEIFFA's rank improved from 52nd in June 2024 to 27th in August 2024, indicating a positive trend in market presence. This upward movement contrasts with the performance of Pure Greens, which saw its rank drop from 20th in July 2024 to 29th in August 2024. Similarly, Natty Rems maintained a relatively stable position, ranking 25th in August 2024, while Boulder Built showed a slight improvement, moving from 29th in July 2024 to 26th in August 2024. Kind Love also demonstrated a significant recovery, climbing from 45th in July 2024 to 28th in August 2024. These shifts suggest that while LEIFFA is gaining traction, the competitive environment remains dynamic, with several brands experiencing significant rank changes that could impact LEIFFA's market strategy and sales performance.
Notable Products
In August 2024, LEIFFA's top-performing product was Don Shula (Bulk) in the Flower category, with sales reaching 1256 units. Lemon Bar (Bulk) also showed strong performance, securing the second rank with 922 units sold, despite a drop from its previous fifth position in July 2024. McFlury (1g) moved up to the third rank, demonstrating a notable increase in popularity. Dosidos (Bulk) and Grape Cream Soda (Bulk) rounded out the top five, ranking fourth and fifth respectively. The rankings indicate a dynamic shift in consumer preferences, with several products climbing the ranks significantly from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
