.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Levitate's performance across various product categories in Michigan reveals some interesting trends. In the Concentrates category, Levitate has seen a consistent decline in rankings from August to October 2024, moving from 42nd to 69th place, and eventually dropping out of the top 30 by November. This trend indicates a need for strategic adjustments in this category to regain market presence. In contrast, their Vapor Pens have maintained a relatively stable position, with a slight improvement in October, where they climbed to 14th place before settling back at 16th in November. This stability in the Vapor Pens category suggests a solid customer base and consistent demand, which could be further leveraged with targeted marketing efforts.
In the Flower category, Levitate experienced a significant drop in rankings, falling from 40th in August to 90th by November, with a notable absence from the top 30 in October. This decline highlights potential challenges in maintaining competitiveness in the Flower market within Michigan. Despite these challenges, the brand's sales data for August in the Vapor Pens category, which exceeded $967,000, underscores a strong market position in this segment. However, the overall downward trend across most categories suggests that Levitate may need to reassess its product offerings and market strategies to enhance its performance and regain lost ground in the competitive Michigan cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has experienced a relatively stable yet slightly fluctuating rank over the past few months, maintaining a position within the top 20 brands. While Levitate held a consistent rank of 16th in August and September 2024, it improved to 14th in October before slipping back to 16th in November. This indicates a competitive pressure from brands like Traphouse Cannabis Co. and Magic, both of which have shown a steady climb in ranks, reaching 14th and 15th respectively by November. Despite Levitate's sales peaking in October, the brand faced a decline in November, contrasting with the upward sales trajectory of its competitors. Sauce Essentials also presents a noteworthy challenge, as it maintained a close rank to Levitate, although it experienced a downward trend in both rank and sales. This competitive environment suggests that while Levitate remains a strong player, it must strategize effectively to counter the rising momentum of its competitors and regain its upward trajectory in both rank and sales.
Notable Products
In November 2024, the top-performing product for Levitate was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October, with sales reaching 12,003 units. The Raspberry Lemonade Distillate Cartridge (1g) moved up to the second position from third place in October, showcasing consistent demand. The Rainbow Sherbert Distillate Cartridge (1g) experienced a slight drop in ranking from second in October to fourth in November. Notably, the Clementine Distillate Cartridge (1g) emerged as a new contender, securing the third position in November. While the Granddaddy Purple Distillate Cartridge (1g) entered the rankings at fifth place, it indicates a growing interest in diverse flavor profiles within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
