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Jan-2025
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Overview
Market Insights Snapshot
Levitate's performance in the Michigan market reveals interesting trends across different product categories. In the Concentrates category, Levitate's ranking has experienced a notable decline, starting at 33rd in October 2024 and dropping to 58th by January 2025. This downward movement suggests a significant challenge in maintaining market share within this category. In contrast, their presence in the Flower category was not strong enough to secure a place in the top 30, as they only appeared in the rankings at 97th in November 2024. This absence from the top tier highlights potential areas for growth or strategic reevaluation.
In the Vapor Pens category, Levitate has shown more resilience. Despite a slight fluctuation, their ranking remained relatively stable, moving from 14th in October 2024 to 17th in January 2025. This consistency suggests a stronger foothold in this category compared to others. The sales figures support this, as the Vapor Pens category has consistently generated significant revenue, despite a gradual decline over the months. These trends indicate that while Levitate faces challenges in certain areas, they have maintained a competitive position in the Vapor Pens market in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has experienced some fluctuations in its market position from October 2024 to January 2025. Starting at rank 14 in October, Levitate saw a decline to rank 18 by December, before slightly recovering to rank 17 in January. This downward trend in rank coincides with a decrease in sales over the same period, suggesting a potential challenge in maintaining market share. In contrast, Sauce Essentials has shown a more stable performance, maintaining a higher rank than Levitate in December and January. Meanwhile, Amnesia has demonstrated a significant upward trajectory, moving from rank 22 in October to 14 in January, surpassing Levitate. These shifts highlight the competitive pressure Levitate faces, particularly from brands like Amnesia, which have successfully increased their market presence. To regain its competitive edge, Levitate may need to explore strategic marketing or product innovation to attract and retain customers in this dynamic market.
Notable Products
In January 2025, the top-performing product for Levitate was the Maui Wowie Distillate Cartridge (1g) from the Vapor Pens category, maintaining its leading position from previous months with sales of 11,619 units. The Rainbow Sherbert Distillate Cartridge (1g) climbed back to the second position, showing a notable increase in sales compared to November and December. The Raspberry Lemonade Distillate Cartridge (1g) ranked third, experiencing a slight drop from its second-place position in the last two months of 2024. Blue Dream Distillate Cartridge (1g) re-entered the rankings at fourth place, having not been ranked in November and December. Purple Punch Distillate Cartridge (1g) maintained its fifth position, consistent with its performance in October 2024.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
