.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Levitate's performance across various categories in Michigan reveals a dynamic landscape with notable shifts. In the Concentrates category, Levitate started with a rank of 32 in July 2024, but by August, it had dropped out of the top 50, indicating a decline in market presence. This is reflected in their sales, which decreased from $130,364 in July to $89,758 in August. On the other hand, their Flower category saw an inconsistent performance, with a ranking of 62 in July, disappearing from the top 100 in August, and then reappearing at rank 100 in September. This fluctuation suggests challenges in maintaining a stable market position in this category.
In contrast, Levitate's Vapor Pens category in Michigan demonstrated a more stable and positive trajectory. Starting at rank 16 in July, the brand improved to rank 14 in August, briefly dropping back to 16 in September before climbing to 13 in October. This upward trend is supported by their sales figures, which show a significant increase from $865,840 in July to over $1 million by October. The consistent presence in the top 20 highlights the brand's strong position and potential growth in the Vapor Pens market, making it a key area for Levitate to focus on for sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has shown a promising upward trajectory in recent months. While it started at the 16th position in July 2024, it climbed to 13th by October 2024, indicating a positive shift in its market presence. This improvement in rank is accompanied by a notable increase in sales, surpassing the $1 million mark in October. In contrast, Rove maintained a relatively stable position, fluctuating between 9th and 11th place, with sales consistently higher than Levitate's. Meanwhile, STIIIZY experienced a decline, dropping from 12th to 14th, with a downward sales trend. Sauce Essentials and Vapin Ape also displayed fluctuations, with Sauce Essentials falling to 15th in October and Vapin Ape slightly improving to 12th. These dynamics suggest that Levitate is gaining traction and could potentially continue its ascent in the Michigan vapor pen market, especially if it maintains its current growth momentum.
Notable Products
In October 2024, Maui Wowie Distillate Cartridge (1g) emerged as the top-performing product for Levitate, maintaining its leading position from August, with notable sales of 14,944 units. Rainbow Sherbert Distillate Cartridge (1g) held steady in the second position, demonstrating consistent demand after climbing from the fourth position in August. Raspberry Lemonade Distillate Cartridge (1g), although dropping to third place, remained a strong performer following its peak in September. Purple Punch Distillate Cartridge (1g) showed significant improvement by rising to the fourth position from its initial entry in September. Meanwhile, Blue Dream Distillate Cartridge (1g) fell to fifth place, marking a decline from its earlier higher rankings in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
