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Oct-2024
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Overview
Market Insights Snapshot
Lighthouse Sciences has experienced notable fluctuations in its category rankings across different states, particularly in Ohio. In the Concentrates category, the brand saw a significant decline from a rank of 4 in July 2024 to 28 by October 2024, indicating a considerable decrease in market presence. This downward trend is underscored by a drop in sales from $180,569 in August to just $12,292 in October. Conversely, in the Topical category, Lighthouse Sciences maintained a strong position, holding the top rank in July and August, before slightly declining to third place by October. This suggests a sustained consumer interest and competitive edge in the Topical segment.
In other categories, Lighthouse Sciences faced challenges in maintaining its rankings. For instance, in the Edible category, the brand did not make it to the top 30 in October 2024, highlighting a potential area for improvement or a shift in consumer preferences. Similarly, in the Vapor Pens category, the brand's ranking fell from 24th in July to 47th in October, reflecting a need to reassess strategies in this segment. These movements across categories and states provide a nuanced picture of Lighthouse Sciences' market dynamics, with opportunities for growth in some areas while facing competitive pressures in others.
Competitive Landscape
In the Ohio topical cannabis market, Lighthouse Sciences has experienced notable fluctuations in its competitive positioning from July to October 2024. Initially leading the market in July and August, Lighthouse Sciences held the top rank, but by September, it slipped to second place and further to third in October. This decline in rank coincides with a decrease in sales, highlighting potential challenges in maintaining market dominance. In contrast, Doctor Solomon's consistently improved its performance, ascending to the top position by September and maintaining it through October, indicating a strong upward trend in both rank and sales. Meanwhile, Avexia also demonstrated a positive trajectory, climbing from fourth to second place by October. These shifts suggest increasing competition and the need for Lighthouse Sciences to strategize effectively to regain its leadership position in the Ohio topical market.
Notable Products
In October 2024, Lighthouse Sciences' top-performing product was the CBD/THC 6:1 MJ Muscles & Joint Balm (3000mg CBD, 500mg THC, 2oz), maintaining its number one rank for the fourth consecutive month with sales of 1,155 units. The CBD/THC 6:1 MJ Muscles & Joint Balm (1500mg CBD, 250mg THC, 1oz) consistently held the second position since August 2024. New entries in the rankings include the PBB x CB Cured Resin Diamond Disposable (0.5g) at third place, and both the Mandarin Cookies Live Resin Diamond Cartridge (0.84g) and Truffle Monkey Live Resin Disposable (0.5g) tying for fourth place. The Topical category has shown dominance with consistent top rankings, while Vapor Pens have introduced new competition with notable entries in October. These shifts suggest a growing consumer interest in diverse product types offered by Lighthouse Sciences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
