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Nov-2024
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Overview
Market Insights Snapshot
In examining Lighthouse Sciences' performance across various product categories in Ohio, some interesting trends emerge. The brand has shown resilience in the Concentrates category, where it managed to climb back to the 23rd position in November 2024 after a dip to the 30th position in October. This suggests a potential rebound in consumer interest or strategic adjustments by the brand. Notably, in the Topical category, Lighthouse Sciences maintained a strong presence, reclaiming the top spot in November after briefly slipping to third place in October. This consistency highlights their strong market hold in this segment. However, their absence from the top 30 in the Edible category during October indicates potential challenges or shifting consumer preferences that the brand may need to address.
Looking at the Vapor Pens category, Lighthouse Sciences experienced a notable fluctuation, starting at the 23rd position in August and dropping to 45th in October, before recovering to 25th by November. This volatility could reflect competitive pressures or varying consumer trends within the state. Despite these ups and downs, the brand's November sales figures for Vapor Pens indicate a significant recovery, suggesting effective strategies to regain market share. While the brand has not consistently ranked within the top 30 across all categories, its ability to maintain and regain positions in key segments like Concentrates and Topicals underscores its adaptability and potential for growth in Ohio's diverse cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Lighthouse Sciences has experienced notable fluctuations in its market position over recent months. After starting at rank 23 in August 2024, the brand saw a decline to rank 45 by October, before recovering to rank 25 in November. This volatility in rank is indicative of the competitive pressures in the Ohio vapor pen market. Brands like Pacific Gold Cannabis Co. and Buckeye Relief have shown more consistent performance, although Pacific Gold Cannabis Co. dropped out of the top 20 by November. Meanwhile, Superflux has been on a positive trajectory, climbing to rank 24 by November. Lighthouse Sciences' sales figures reflect these rank changes, with a significant dip in October followed by a recovery in November, suggesting that while the brand faces challenges, there is potential for regaining market share with strategic adjustments.
Notable Products
In November 2024, Lighthouse Sciences' top-performing product was the CBD/THC 6:1 MJ Muscles & Joint Balm (3000mg CBD, 500mg THC, 2oz) in the Topical category, maintaining its number one rank consistently from August through November, with sales of 2161 units. The Trueblood Live Resin Diamonds Cartridge (1g) in the Vapor Pens category rose to the second position from third in October, showing a significant increase in sales figures. Grandpa's Stash Live Resin Diamond Cartridge (1g) debuted in the rankings at third place, while Blueberry Cupcake Live Resin Diamond Cartridge (1g) followed closely in fourth. The CBD/THC 1:1 Honey Simple & Pure (110mg CBD, 110mg THC) entered the rankings for the first time in November, securing the fifth position in the Edible category. Overall, the Vapor Pens category saw notable movement and new entries, indicating a shift in consumer preferences towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
