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Nov-2024
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Overview
Market Insights Snapshot
In the California market, Lights Out has shown varied performance across different product categories. In the Capsules category, the brand maintained a steady presence, holding the 13th rank from August to October 2024 before slightly dropping to 14th in November. This consistency suggests a stable demand for their capsules, despite a slight dip in September sales followed by an increase in the subsequent months. In contrast, the Edibles category tells a different story, where Lights Out did not make it into the top 30 rankings, indicating a potential area of concern or opportunity for growth. Meanwhile, the Flower category displays a positive trend, with Lights Out climbing from 81st place in August to 59th by November, reflecting a significant improvement in their market position.
The Flower category in California has been particularly noteworthy for Lights Out, showcasing a marked upward trajectory. This rise from 81st to 59th place over four months could be indicative of either a successful marketing strategy, improved product offerings, or changing consumer preferences favoring their products. However, the Edibles category's performance, where the brand remained outside the top 30, highlights a stark contrast and suggests that Lights Out may need to re-evaluate its approach in this segment. Such disparities in performance across categories can provide strategic insights into where the brand's strengths lie and where there might be room for improvement or innovation.
Competitive Landscape
In the competitive landscape of the Flower category in California, Lights Out has shown a notable upward trajectory in recent months. Starting from a rank of 81 in August 2024, Lights Out improved its position to 59 by November 2024, indicating a significant rise in market presence. This upward movement is particularly impressive when compared to competitors like 710 Labs, which fell from rank 35 to 60 over the same period, and Cookies, which remained relatively stagnant around the 56th position. Meanwhile, Roll Bleezy experienced fluctuations but ultimately improved to rank 55, slightly ahead of Lights Out. The consistent rise in rank for Lights Out suggests a positive trend in sales performance, contrasting with some competitors who faced declines or stagnation. This dynamic shift in rankings highlights Lights Out's growing influence and potential in the California Flower market, making it a brand to watch closely.
Notable Products
In November 2024, Saturn OG (3.5g) maintained its position as the top-performing product for Lights Out, with a significant sales figure of 14,392 units. Pink Acai (3.5g) remained steady at the second rank, showing consistent performance since its introduction in October. Indica Watermelon Live Rosin Gummies 10-Pack (100mg) held the third position, although its sales saw a decrease compared to previous months. Sativa Pineapple Live Rosin Gummies 10-Pack (100mg) debuted at the fourth rank, indicating a strong entrance into the market. Hybrid Raspberry Live Rosin Gummies 10-Pack (100mg) also entered the rankings, securing the fifth position, which suggests growing interest in the brand's edible offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
