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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Lights Out has shown a steady presence in the California market across multiple categories. Notably, the brand maintained a consistent 13th place ranking in the Capsules category from September to December 2024, indicating a stable performance in this segment. This consistency suggests a loyal consumer base or effective market strategies that have kept them within the top 15. On the other hand, the Edible category has been more challenging for Lights Out, as they did not break into the top 50 rankings until December 2024, when they moved up to the 54th position. This upward trend in December could hint at seasonal factors or successful promotional strategies that may have temporarily boosted sales. However, overall, their position outside the top 30 indicates significant room for improvement in this category.
The Flower category in California presents an interesting case for Lights Out, where the brand experienced a notable climb from a 70th ranking in September to 45th in November, before slipping to 62nd in December. This fluctuation suggests that while the brand managed to capture increased market attention mid-fall, sustaining this momentum proved challenging as the year ended. Despite this, the November peak could reflect a strategic initiative that resonated well with consumers temporarily. The sales figures in this category highlight a significant increase in November, which could be attributed to a successful campaign or product launch. The dynamics in the Flower category underscore the competitive nature of the market and the need for continuous innovation to maintain a strong position.
Competitive Landscape
In the competitive landscape of the California flower market, Lights Out has demonstrated notable fluctuations in its rank and sales performance from September to December 2024. Initially ranked at 70th in September, Lights Out improved significantly to 45th in November, before slipping to 62nd in December. This volatility suggests a dynamic market presence, potentially influenced by seasonal trends or marketing efforts. Compared to competitors like 710 Labs, which consistently ranked outside the top 50, and Pure Beauty, which maintained a relatively stable position, Lights Out's rank improvements in November indicate a competitive edge during that period. However, the decline in December suggests challenges in sustaining momentum. The sales trajectory of Lights Out, with a peak in November, aligns with its rank improvement, indicating effective strategies during that month. Meanwhile, competitors such as Seed Junky Genetics and 5G (530 Grower) showed less dramatic rank changes, suggesting a more stable market presence. These insights highlight the importance for Lights Out to analyze competitive strategies and market conditions to maintain and enhance its position in the California flower market.
Notable Products
In December 2024, Saturn OG (3.5g) maintained its position as the top-performing product for Lights Out, consistently holding the number one rank since September 2024 with a sales figure of 10,466 units. Indica Watermelon Live Rosin Gummies 10-Pack (100mg) climbed back to the second position after slipping to third in the previous two months, indicating a resurgence in popularity. Morning Cheerios (3.5g) emerged as a new contender, ranking third in December, with no prior rankings available for comparison. Hybrid Raspberry Live Rosin Gummies 10-Pack (100mg) debuted in the rankings at fourth place, showing promising initial sales. Blue Gecko (3.5g) held steady at fifth position, demonstrating stable performance since its entry in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
