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Jan-2025
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Overview
Market Insights Snapshot
Lights Out has demonstrated a consistent performance in the California capsules category, maintaining a steady rank of 13th from October 2024 through January 2025. This stability suggests a solid market presence and customer loyalty within this category. However, in the edible category, Lights Out has shown a promising upward trend, moving from a rank of 56th in October 2024 to 47th by January 2025. This indicates growing consumer interest and possibly an expanding product line or improved product offerings. The flower category has seen some fluctuations, with the brand's ranking dipping to 51st in December 2024 before climbing back to 47th in January 2025, hinting at a competitive landscape in which Lights Out is gradually improving its position.
While Lights Out's performance in California is noteworthy, it's important to highlight that the brand did not make it into the top 30 rankings in any other state or province across the mentioned categories. This absence could be seen as a challenge for the brand to expand its footprint beyond its current stronghold. The sales figures, particularly in the flower category, indicate a robust demand, with a notable increase from October to November 2024, followed by some variability. The consistent sales growth in the capsules category, despite maintaining the same rank, suggests that there might be opportunities for Lights Out to capitalize on its existing customer base to improve its standings in other categories and regions.
Competitive Landscape
In the competitive landscape of the California flower category, Lights Out has demonstrated a notable improvement in its market position over the past few months. Starting from a rank of 65 in October 2024, Lights Out climbed to 43 in November, although it experienced a slight dip to 51 in December before recovering to 47 in January 2025. This upward trend in rank is indicative of a positive reception in the market, possibly driven by strategic marketing or product improvements. In comparison, Henry's Original maintained a consistently higher rank, peaking at 34 in November, suggesting strong brand loyalty or superior market penetration. Meanwhile, Lolo experienced a decline from 34 in October to 52 by January, which could indicate challenges in sustaining consumer interest or competitive pressures. Almora Farms showed a steady improvement, moving from 56 in October to 46 in January, potentially signaling effective growth strategies. Despite these competitive dynamics, Lights Out's sales trajectory aligns with its rank improvements, highlighting its potential to further capitalize on market opportunities and enhance its competitive standing.
Notable Products
In January 2025, Saturn OG (3.5g) continues to lead as the top-performing product for Lights Out, maintaining its number one ranking with sales of 6715 units. Pink Acai (3.5g) holds steady in the second position, showing a significant sales recovery compared to previous months. Sativa Strawberry Live Rosin Gummies 10-Pack (100mg) climbs to third place, despite a slight dip in sales from December. Indica Watermelon Live Rosin Gummies 10-Pack (100mg) remains consistent at fourth place, experiencing a steady increase in sales figures. Sativa Pineapple Live Rosin Gummies 10-Pack (100mg) rounds out the top five, entering the rankings with a notable debut in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
