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Jan-2025
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Overview
Market Insights Snapshot
In the Michigan market, Lit Labs showed a notable performance in the Concentrates category over the last few months of 2024. The brand climbed from a ranking of 27 in October to an impressive 15 by December, indicating a significant upward trend in consumer preference or possibly a strategic market expansion. However, this momentum was not sustained into January 2025, where the brand fell to a rank of 39, dropping out of the top 30. This fluctuation might suggest a highly competitive market or seasonal purchasing behaviors impacting sales. The Edible category, however, presented a different story, with Lit Labs consistently hovering around the 50s in ranking, showing a slight improvement from the 57th position in December to 51st in January, suggesting steady but modest growth.
While the Concentrates category experienced a sharp rise followed by a decline, the sales figures for Edibles in Michigan show a more stable trajectory, with a noticeable increase from November to January. This consistency might indicate a loyal customer base or effective marketing strategies tailored to the Edibles market. The absence of Lit Labs in the top 30 for Edibles throughout this period highlights room for growth and suggests a potential area for strategic focus. These rankings and sales trends offer a glimpse into the brand's market dynamics and can serve as a foundation for understanding their competitive positioning and potential areas for further development.
Competitive Landscape
In the competitive landscape of Michigan's concentrates market, Lit Labs experienced notable fluctuations in its ranking from October 2024 to January 2025. Initially ranked at 27th in October, Lit Labs climbed to an impressive 15th position by December, indicating a strong upward trend in sales performance during this period. However, by January 2025, the brand saw a significant drop to 39th place, suggesting challenges in maintaining its market momentum. In comparison, Rise (MI) showed a relatively stable performance, maintaining a top 20 position throughout the same period, which could indicate a more consistent consumer base or product offering. Meanwhile, Element experienced a downward trend, dropping from 15th to 36th, which might have provided Lit Labs an opportunity to capitalize on shifting consumer preferences. The competitive dynamics in this market highlight the importance for Lit Labs to strategize effectively to regain its upward trajectory and sustain its sales growth.
Notable Products
In January 2025, the top-performing product from Lit Labs was the Blue Razz Full Spectrum Vegan Gummies 10-Pack (200mg), maintaining its consistent rank of 1 from previous months with impressive sales of 6072 units. The Strawberry Rosin Gummies 20-Pack (200mg) made a notable leap to the second position, up from third in November, with sales reaching 3721 units. Mango Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) held strong at the third rank, showing a slight decline in sales compared to November. Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) remained at the fourth spot, showcasing steady performance across the months. New to the rankings, the Strawberry Full Spectrum Vegan Gummies 10-Pack (200mg) debuted at fifth place, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
