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Oct-2024
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Overview
Market Insights Snapshot
Magic's performance in Michigan across various categories has shown significant shifts in recent months. In the Concentrates category, Magic made a remarkable leap from a rank of 60 in September 2024 to 31 in October 2024, indicating a substantial improvement in its market presence. This rise suggests that Magic is gaining traction and popularity among consumers in this category. On the other hand, the Edible category has seen relatively stable rankings, with Magic maintaining a position around the 40s, which could indicate consistent consumer interest but also suggests room for growth to break into the top 30. The Pre-Roll category shows a downward trend, slipping from 13 in July 2024 to 27 in October 2024, which could be a point of concern for the brand as it indicates a loss of market share or consumer preference in that segment.
In the Vapor Pens category, Magic has maintained a relatively stable position, with a minor fluctuation between ranks 17 and 23 over the past few months. This consistency in ranking suggests a steady demand for Magic's offerings in this category, which could be leveraged for further growth. The brand's overall sales performance in October 2024, particularly in the Concentrates category, saw a significant surge, with sales more than tripling from the previous month, highlighting a potential area of focus for boosting overall brand performance. However, the absence of rankings in the top 30 for some categories in previous months indicates a need for strategic initiatives to enhance Magic's competitive edge and market penetration across all categories.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Magic has shown a notable resilience amidst fluctuating market dynamics. Over the past few months, Magic's rank has seen a slight improvement, moving from 23rd in August 2024 to 17th by October 2024. This upward trend in rank is indicative of a recovery in sales, which have increased from August to October. In contrast, Terpene Tanks has experienced a decline, dropping from 10th to 16th place, with a corresponding decrease in sales. Meanwhile, Sauce Essentials has maintained a relatively stable position, hovering around the 13th to 15th ranks, but still outperforming Magic in terms of sales volume. Interestingly, Traphouse Cannabis Co. and Dragonfly Cannabis have shown competitive pressure, with Dragonfly Cannabis climbing from 26th to 19th, surpassing Magic in September before Magic regained its lead in October. These dynamics suggest that while Magic is on a positive trajectory, it faces stiff competition from both established and emerging brands in the Michigan vapor pen market.
Notable Products
In October 2024, Magic's top-performing product was the Berry Bomb Pop Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September with sales reaching 30,160 units. The Blueberry Gummies 4-Pack (200mg) in the Edible category held steady at the second position, showing consistent performance from previous months. The Blueberry Kush Infused Pre-Roll (1.2g) climbed to third place after not ranking in September, highlighting a significant resurgence. Watermelon Zkittlez Distillate Cartridge (1g) improved its standing to fourth place after being unranked in August, indicating a recovery in sales. Lastly, the Sour Tropicana Infused Pre-Roll (1.2g) entered the top five for the first time in October, suggesting growing popularity in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
