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Dec-2024
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Overview
Market Insights Snapshot
Magic has shown a dynamic performance across various categories in Michigan, with notable fluctuations in their rankings. In the Concentrates category, Magic made an impressive leap from being outside the top 30 in September to reaching the 15th position by November, before dropping to 35th in December. This indicates a strong but volatile presence in this category. In contrast, their performance in the Edible category remained relatively stable, hovering around the 42nd to 47th positions from September to December, suggesting consistent but moderate traction. Such shifts highlight the brand's ability to capture market attention, though not uniformly across all product lines.
In the Pre-Roll category, Magic experienced a slight dip in rankings from September to November, moving from 26th to 32nd, but rebounded to 23rd in December, showcasing a resilient comeback. Meanwhile, their performance in the Vapor Pens category was more consistent, maintaining a top 20 position for most of the period, although they ended the year ranked 24th. This relative stability in Vapor Pens, combined with the significant sales figures, suggests a strong consumer base for this product type in Michigan. The variations in rankings across different categories reflect the brand's diverse market strategy and the unique challenges each category presents.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Magic has experienced notable fluctuations in its ranking and sales performance from September to December 2024. Magic started at the 20th rank in September, improved to 18th in October, and further climbed to 16th in November, indicating a positive trend in market presence. However, by December, Magic dropped to 24th, suggesting a potential challenge in maintaining its upward trajectory. In comparison, Terpene Tanks showed a consistent decline from 13th to 26th, while Dragonfly Cannabis and Pro Gro demonstrated more stable rankings, with Pro Gro even surpassing Magic in November. This competitive dynamic highlights the volatility in the vapor pens market and underscores the importance for Magic to strategize effectively to sustain and enhance its market position amidst fluctuating sales and competitive pressures.
Notable Products
In December 2024, Magic's top-performing product was Lemon Cherry Gelato Infused Pre-Roll (1.2g) in the Pre-Roll category, achieving the number 1 rank with sales of 22,856. Blueberry Gummies 4-Pack (200mg) followed closely in the Edible category, securing the 2nd position, although it had dropped from the top rank in September and October. Sour Tropicana Infused Pre-Roll (1.2g) debuted in the rankings, capturing the 3rd spot. Berry Runtz Infused Pre-Roll (1.2g) and Apples & Bananas Infused Pre-Roll (1.2g) were ranked 4th and 5th, respectively, both making their first appearances in the December rankings. Notably, the Lemon Cherry Gelato Infused Pre-Roll showed a consistent climb to the top, having been ranked 3rd in November.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
