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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Magic has shown a remarkable performance in the Concentrates category, moving from a rank of 56 in August 2024 to an impressive 10 by November 2024. This significant climb indicates a strong consumer demand or a strategic move that placed them back into the top 30, highlighting a positive trend for the brand in this category. Conversely, their performance in the Pre-Roll category saw a decline from a rank of 14 in August to 29 by November, suggesting potential challenges or increased competition that impacted their standings.
While Magic's Edible products maintained a relatively stable position, fluctuating slightly between ranks 39 and 42, it is noteworthy that they did not break into the top 30 in this category, which could be seen as an area for potential growth or concern. Meanwhile, their Vapor Pens category showed consistent improvement, moving from rank 24 in August to 15 in November, indicating a positive trajectory. This upward movement in Vapor Pens suggests a growing market presence and consumer preference for Magic's offerings in this segment within Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Magic has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a position outside the top 20 in August 2024, Magic climbed to 19th in September, 18th in October, and reached 15th by November. This consistent improvement is indicative of a positive trend in sales performance, suggesting that Magic is gaining traction among consumers. In contrast, STIIIZY maintained a relatively stable position, hovering around the 13th and 14th ranks, while Traphouse Cannabis Co. showed a similar upward trend, moving from 23rd in August to 14th in November. Meanwhile, Levitate and Sauce Essentials experienced fluctuations, with Levitate dropping from 14th to 16th and Sauce Essentials slipping from 13th to 17th over the same period. These dynamics highlight Magic's growing market presence and potential to challenge higher-ranked competitors in the Michigan vapor pen category.
Notable Products
In November 2024, Magic's top-performing product was the Watermelon Zkittlez Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one position with sales of $28,654. The Berry Bomb Pop Distillate Cartridge (1g) maintained its steady performance, holding the second position for two consecutive months with a slight increase in sales. The Lemon Cherry Gelato Infused Pre-Roll (1.2g) made a notable appearance, securing the third rank after being absent from the top ranks in the previous months. Meanwhile, the Blueberry Kush Infused Pre-Roll (1.2g) dropped from the top spot in October to fourth place in November. The Blueberry Gummies 4-Pack (200mg) experienced a decline, moving from third to fifth place, indicating a shift in consumer preference towards vapor pens and pre-rolls over edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
