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Jan-2025
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Overview
Market Insights Snapshot
Magic's performance in the Michigan cannabis market has shown notable fluctuations across various product categories. In the Concentrates category, Magic saw a significant leap from not being in the top 30 in October 2024 to achieving a 15th place ranking in November 2024, only to fall back out of the top 30 by January 2025. This indicates a volatile presence in the Concentrates market. In contrast, the Edible category has maintained a relatively stable presence, hovering around the mid-40s rankings throughout the months, suggesting a consistent, albeit modest, performance. Meanwhile, the Pre-Roll category has shown an upward trend with a notable improvement from the 35th position in November 2024 to 22nd in January 2025, highlighting a strengthening foothold in this segment.
In the Vapor Pens category, Magic experienced a strong start with an 18th place ranking in October 2024, but faced challenges maintaining this momentum, dropping to 27th by January 2025. Despite this decline, the category remains one of their better-performing segments within the state. The overall sales in the Vapor Pens category highlight the brand's potential for growth if they can stabilize their position. The fluctuations across these categories underscore the competitive nature of the Michigan cannabis market and suggest that Magic might need to adapt its strategies to maintain and improve its standings. The specific sales figures for Pre-Rolls, which remained robust, provide a glimpse into a category where Magic could potentially focus more efforts to capitalize on their improving rank.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Magic has experienced notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Initially ranked 18th in October 2024, Magic saw an improvement to 17th in November, but then dropped significantly to 27th in December and maintained this position in January 2025. This decline in rank coincides with a sharp decrease in sales from November to December, suggesting potential challenges in market competitiveness or consumer preference shifts. In contrast, competitors like North Cannabis Co. improved their rank from 27th in October to 21st in December, indicating a successful strategy that could be drawing customers away from Magic. Similarly, Giggles showed a consistent upward trend, moving from 30th to 24th over the same period. These dynamics highlight the competitive pressure Magic faces, emphasizing the need for strategic adjustments to regain its market position and boost sales.
Notable Products
In January 2025, Magic's top-performing product was the Lemon Cherry Gelato Infused Pre-Roll (1.2g) in the Pre-Roll category, maintaining its first-place rank from December 2024 with sales of 24,114 units. The Blueberry Gummies 4-Pack (200mg) in the Edible category held steady in second place, showing a slight increase in sales compared to December. The Blueberry Kush Infused Pre-Roll (1.2g) rose to third place, marking its return to the top ranks after being unranked in December. Apples & Bananas Infused Pre-Roll (1.2g) debuted in the rankings at fourth place, while Sour Tropicana Infused Pre-Roll (1.2g) slipped slightly to fifth place from its previous third-place position in December. Overall, the Pre-Roll category dominated the top spots for Magic in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
