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Oct-2024
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Overview
Market Insights Snapshot
Main Street Health has demonstrated a strong performance in the Ohio market, particularly in the Capsules category, where it consistently held the second rank from August to October 2024. This reflects a positive trend, as the brand's sales have shown a continuous upward trajectory, culminating in over 113,000 units sold in October. However, the performance in the Concentrates category was less stable, with Main Street Health missing the top 30 in July and September, only appearing in the rankings in August and October at 21st and 24th positions, respectively. This inconsistency highlights potential challenges in maintaining a competitive edge in this category.
In other categories, Main Street Health experienced mixed results. The Edible category saw fluctuating rankings, with the brand improving from 19th in September to 15th in October, indicating a potential recovery after a dip. Meanwhile, in the Topical category, Main Street Health maintained a steady presence, slightly dropping from 5th to 6th place in October. Vapor Pens, however, showed a downward trend, slipping from 8th in July to 14th by October, suggesting a need for strategic adjustments to regain market share. These movements across categories underscore the dynamic nature of the cannabis market in Ohio and the importance of agile strategies for maintaining brand competitiveness.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Main Street Health has experienced a notable shift in its market position over the past few months. From July to October 2024, Main Street Health's rank has declined from 8th to 14th, indicating a downward trend in its competitive standing. This shift is particularly significant when compared to competitors like Neighborgoods, which improved its rank from 20th to 12th during the same period, suggesting a strong upward trajectory. Meanwhile, AiroPro and Pacific Gold Cannabis Co. have maintained relatively stable positions, with minor fluctuations in their rankings. Notably, Firelands Scientific experienced a similar decline in rank, moving from 5th to 13th, yet it still remains ahead of Main Street Health. These changes highlight the competitive pressures Main Street Health faces, emphasizing the need for strategic adjustments to regain its footing in the Ohio vapor pen market.
Notable Products
In October 2024, the top-performing product for Main Street Health was the Artifact - Blueberry Distillate Cartridge (1g) from the Vapor Pens category, reclaiming its top spot after a strong performance with sales figures reaching 4955 units. The Artifact - Acapulco Gold Distillate Cartridge (1g) moved up to second place, showing a consistent rise from fourth place in September. The Artifact - Trainwreck Distillate Cartridge (1g) secured the third position, having improved from fifth place the previous month. The Artifact - Sour Diesel Distillate Cartridge (1g) experienced a significant drop, falling from first place in September to fourth place in October. Finally, the Artifact - Maui Wowie Distillate Cartridge (1g) rounded out the top five, slipping from its second-place position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
