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Oct-2024
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Overview
Market Insights Snapshot
In Washington, Mama J's has shown varied performance across different product categories over the past few months. The brand has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 10, peaking at 5th place in September 2024, and slightly dipping to 6th in October 2024. This category appears to be a stronghold for Mama J's, with a noticeable increase in sales from July to October. Conversely, their performance in the Concentrates category has seen a decline, dropping from 28th place in July to 42nd in October, indicating potential challenges in maintaining competitiveness in this segment. The Vapor Pens category presents a different scenario, where Mama J's hasn't managed to break into the top 30, consistently ranking in the 60s, but interestingly, there's been a slight upward trend in sales, particularly in October.
In the Flower category, Mama J's has shown relative consistency, hovering around the 12th to 14th positions over the four months, with steady sales growth. The brand's ability to maintain a stable ranking in this competitive category suggests a loyal customer base or effective product offerings. However, the absence of a top 30 ranking in the Vapor Pens category highlights a significant gap in their product portfolio in Washington. This could be an area of opportunity or a segment where they face stiff competition. The overall trend for Mama J's in Washington suggests a need to bolster their performance in weaker categories while continuing to leverage their strengths in Pre-Rolls and Flower to sustain growth.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Mama J's has shown resilience and adaptability, maintaining a strong presence with a rank that fluctuated between 5th and 8th place from July to October 2024. Despite a slight dip in October, Mama J's consistently outperformed The Happy Cannabis, which only broke into the top 10 in September. However, Mama J's faces stiff competition from Lifted Cannabis Co, which has steadily climbed the ranks to secure the 5th position by October, surpassing Mama J's. Meanwhile, From the Soil has maintained a competitive edge, consistently ranking just above Mama J's in most months. The top-tier brand, 2727 Marijuana, remains a distant leader, although its sales have shown a downward trend, suggesting potential opportunities for Mama J's to capture more market share if this trend continues.
Notable Products
In October 2024, Mama J's top-performing product was the Bubblegum Gelato Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one ranking with sales figures reaching 5,621 units. The Alien Rock Candy Pre-Roll 2-Pack (2g) also held steady at the second position with close competition. The Katsu Bubba Pre-Roll 2-Pack (1g) remained consistent in the third spot, showing a notable increase from 3,319 units in September to 4,198 units in October. The Super Boof Pre-Roll 2-Pack (2g) entered the rankings at fourth place for the first time in October. Meanwhile, the Peanut Butter Breath Pre-Roll 2-Pack (2g) saw a return to the top five, climbing to fifth place after not ranking in the previous months since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
