.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Washington, Mama J's has shown varied performance across different product categories. The brand has consistently maintained a strong presence in the Pre-Roll category, holding a steady position at rank 5 from November 2024 to January 2025. This stability suggests a solid consumer base and effective market strategies in this category. Conversely, their standing in the Concentrates category fluctuated, with a notable improvement in November 2024 when they broke into the top 30 at rank 29, but slightly dropped to rank 32 by January 2025. This indicates some volatility and potential challenges in maintaining a higher position in this segment.
In terms of Flower products, Mama J's experienced a slight decline in their ranking, moving from 11th in November 2024 to 14th by January 2025. This downward trend might reflect increased competition or changing consumer preferences in the Flower category. On the other hand, their Vapor Pens category performance remained consistent, albeit outside the top 30, with a rank of 53 in both December 2024 and January 2025. This consistency might indicate a niche market presence but also suggests potential for growth if strategic adjustments are made. The brand's ability to maintain and improve rankings in key categories like Pre-Rolls while facing challenges in others provides a complex picture of their market position in Washington.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Mama J's has maintained a consistent position at rank 5 from November 2024 through January 2025, indicating a stable performance amidst fluctuating market dynamics. Notably, Mama J's has been outpaced by Hellavated, which holds a steady rank of 4, and 2727 Marijuana, consistently at rank 3. Despite these competitors, Mama J's has shown resilience, with sales figures reflecting a robust performance, particularly when compared to Lifted Cannabis Co, which fluctuated slightly but remained at rank 6. Meanwhile, Seattle Bubble Works has seen more volatility, moving between ranks 7 and 9, suggesting potential opportunities for Mama J's to capitalize on any market shifts. Overall, Mama J's stable rank and sales trajectory suggest a strong brand presence, although continuous innovation and strategic marketing could further enhance its competitive edge.
Notable Products
In January 2025, the top-performing product from Mama J's was the Bubblegum Gelato Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales of 4468 units. The Peanut Butter Breath Pre-Roll 2-Pack (2g) emerged as a strong contender, securing second place in its first appearance, indicating a notable entry into the market. The Tropicana Banana Pre-Roll 2-Pack (2g) moved up to third place from fifth in December 2024, showing a positive upward trend in sales. Katsu Bubba Pre-Roll 2-Pack (1g) re-entered the rankings in fourth place, demonstrating resilience after not being ranked in December. Alien Rock Candy Pre-Roll 2-Pack (2g) experienced a drop to fifth place from consistently holding the second position in previous months, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
