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Oct-2024
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Overview
Market Insights Snapshot
Mana Extracts has experienced varied performance across different product categories in the state of Oregon. In the Concentrates category, the brand showed some volatility, starting at rank 12 in July 2024, dropping to 22 in August, and then fluctuating between 18 and 21 in the subsequent months. This indicates a competitive market where Mana Extracts is maintaining a presence but facing challenges in climbing higher. The Pre-Roll category, however, tells a different story as Mana Extracts did not make it into the top 30 brands, with a brief appearance at rank 94 in August, suggesting a potential area for growth or a need for strategic adjustments.
In the Vapor Pens category, Mana Extracts held a more stable position, although it started at rank 33 in July and moved to rank 44 in both August and September before improving to rank 38 in October. This suggests a slight upward trend towards the end of the period, which could be a positive sign for the brand if it continues. The sales figures in this category also reveal a significant spike in October, indicating a possible successful marketing campaign or product launch. Overall, while Mana Extracts demonstrates resilience in certain categories, there are clear opportunities for improvement and expansion, particularly in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mana Extracts has experienced notable fluctuations in its market position over recent months. Despite a strong start in July 2024 with a rank of 33, Mana Extracts saw a decline in August and September, dropping to 44th place, before rebounding slightly to 38th in October. This volatility contrasts with the more stable performance of competitors like Afterglow, which improved its rank from 40 in July to 34 by October, and Disco Dabs, which maintained a relatively consistent presence in the top 40. The sales figures reflect these trends, with Mana Extracts experiencing a significant dip in August and September before recovering in October, though still trailing behind brands like Cannabis Nation INC, which consistently held a rank in the low 40s. The data suggests that while Mana Extracts has the potential to regain its footing, it faces stiff competition from brands that are either maintaining or improving their market positions.
Notable Products
In October 2024, Forbidden Fruits Distillate Cartridge (1g) emerged as the top-performing product for Mana Extracts, securing the number one rank in sales. Linda's Diamonds Infused Pre-Roll (1g) experienced a slight dip, moving from the top position in September to the second rank in October, with sales figures reaching 1116 units. Watermelon Wonder Flavored Distillate Cartridge (1g) climbed to the third position, indicating a strong performance in the Vapor Pens category. Ice Koffee Sugar Wax (1g) made its debut in the rankings at fourth place, showcasing a promising entry in the Concentrates category. Meanwhile, Blackberry Jam Distillate Cartridge (1g) dropped from third in September to fifth in October, suggesting a competitive market landscape among Vapor Pens.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
