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Aug-2024
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Overview
Market Insights Snapshot
Mana Extracts has shown a notable performance across various product categories in Oregon. In the Concentrates category, the brand has experienced a fluctuating yet generally positive trend, moving from rank 18 in May 2024 to rank 28 in August 2024. Although there was a decline in August, the brand maintained a presence in the top 30 throughout the four months. In the Flower category, however, Mana Extracts did not make it into the top 30 in June and August, indicating a struggle to maintain a competitive edge in this segment. This inconsistency in rankings suggests that while Mana Extracts has strong months, it faces challenges in sustaining its position in the market.
In the Pre-Roll category, Mana Extracts has shown some improvement, moving from rank 75 in May 2024 to rank 76 in August 2024, despite a dip in June. This indicates a gradual recovery and potential for future growth. The Vapor Pens category appears to be a strong area for the brand, with a consistent presence in the top 30, peaking at rank 30 in July 2024 before slightly dropping to rank 37 in August 2024. This category's performance highlights Mana Extracts' capability to maintain a competitive position in a highly contested market. Overall, while the brand shows strengths in certain categories, it also faces significant challenges in others, particularly in maintaining its position in the Flower category.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mana Extracts has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong start in May 2024 with a rank of 35, Mana Extracts saw a slight improvement in June and July, reaching a rank of 30, before dropping to 37 in August. This decline in rank coincides with a decrease in sales from $165,584 in July to $99,738 in August. In contrast, Cannabis Nation INC has shown a steady upward trajectory, moving from rank 58 in May to 36 in August, with sales increasing significantly from $40,725 to $108,973 in the same period. Similarly, Kaprikorn has maintained a relatively stable position, ending August at rank 35, slightly better than Mana Extracts. Meanwhile, Bobsled Extracts experienced a drop from rank 28 to 41, which could indicate a potential opportunity for Mana Extracts to reclaim market share if they can address the factors contributing to their recent decline. Overall, the competitive dynamics suggest that while Mana Extracts has the potential to perform well, it faces significant competition from brands that are either improving or maintaining their market positions.
Notable Products
In August 2024, Linda's Diamonds Infused Pre-Roll (1g) topped the sales chart for Mana Extracts with a notable increase to 2979 units sold, reclaiming its position from May. The Lemon Cherry Gelato Live Resin Cartridge (1g) ranked second, despite a significant drop from its debut month in July. Gusherz Distillate Cartridge (1g) followed closely in third place, showing a downward trend from its peak performance in July. Apples and Bananas (Bulk) made its first appearance in the rankings at fourth place. Electric Sunshine Diamonds (1g) maintained a consistent fifth place, similar to its rank in June, though with slightly lower sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
