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Nov-2024
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Overview
Market Insights Snapshot
Mana Extracts has shown a consistent upward trajectory in the Concentrates category within Oregon. Over the past four months, the brand has improved its ranking from 25th in August 2024 to 22nd in November 2024. This positive movement indicates a strengthening presence in the market, as reflected by a gradual increase in sales from October to November. However, in the Vapor Pens category, Mana Extracts has experienced some fluctuations, maintaining a rank of 42nd in September and October before dropping back to 45th in November. This suggests a potential challenge in maintaining a steady position in this competitive segment.
Interestingly, Mana Extracts did not make it into the top 30 brands for the Pre-Roll category in Oregon, as indicated by the absence of rankings in September, October, and November 2024. This could be seen as a gap in their product lineup or market strategy, as the initial rank in August was 100th. The lack of visibility in the top 30 suggests that there might be untapped potential or areas for improvement to gain a foothold in this segment. Overall, while Mana Extracts is making headway in certain categories, there are still opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mana Extracts has experienced fluctuating rankings over recent months, indicating a dynamic market position. While maintaining a consistent rank of 42 in September and October 2024, Mana Extracts saw a slight decline to 45 in November 2024, suggesting a need to bolster its competitive strategy. In comparison, Afterglow has maintained a steady position at rank 37 from October to November, highlighting its stable market presence. Meanwhile, Self Made Farm showed a notable improvement, climbing from rank 47 in October to 46 in November, which could indicate increasing consumer interest or effective marketing strategies. Despite these shifts, Mana Extracts' sales figures remain competitive, although they are slightly lower than some of its peers, such as Culture Farms, which has consistently outperformed in terms of sales volume. This analysis suggests that while Mana Extracts is holding its ground, there is room for strategic enhancements to improve its ranking and sales performance in the Oregon vapor pen market.
Notable Products
In November 2024, the top-performing product for Mana Extracts was Jack Herer (Bulk) in the Flower category, securing the number one rank with sales reaching 3,322 units. Apples and Bananas (3.5g), also in the Flower category, maintained its second-place position from August, with sales of 1,099 units. Gelato #41 (28g) emerged as a strong contender, ranking third in November after not being ranked in the previous months. Sugarberry Scone Honeycomb (1g) in the Concentrates category achieved the fourth rank, making a notable appearance on the list. Oddworld (Bulk), previously ranked second in October, dropped to fifth place in November, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
