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Oct-2024
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Overview
Market Insights Snapshot
Matrix NV has demonstrated varied performance across different product categories in Nevada. In the concentrates category, the brand has shown a dynamic movement, climbing from a rank of 15 in July 2024 to 10 in September, before dropping back to 14 in October. This fluctuation suggests a competitive landscape in this segment, with Matrix NV managing to stay within the top 15 consistently. On the other hand, their performance in the flower category has not been as strong, with rankings hovering outside the top 75, peaking at 77 in July and dropping to 92 in August, indicating a challenging market presence in this category.
In the pre-roll category, Matrix NV has maintained a relatively stable position, holding ranks within the top 40, although experiencing a slight dip from 29 in September to 36 in October. This suggests a steady demand for their pre-roll products, albeit with some competitive pressure. Their performance in the vapor pens category has seen a more notable decline, starting at rank 28 in July and slipping to 33 by October, accompanied by a significant decrease in sales from July to October. This downward trend in vapor pens might be indicative of shifting consumer preferences or increased competition within the category, which could be areas for the brand to explore further.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has experienced notable fluctuations in its rankings over the past few months. While it was not in the top 20 in July 2024, it climbed to 26th place in both August and September, before dropping to 33rd in October. This decline in October coincides with a significant decrease in sales, suggesting a potential challenge in maintaining market share. In contrast, Shango showed a positive trajectory, improving its rank from 42nd in August to 30th in October, reflecting a strong upward trend in sales. Meanwhile, Spiked Flamingo demonstrated a volatile performance, with a notable leap from 50th in August to 31st in October, surpassing Matrix NV in the latest month. Additionally, UB GOOD maintained a relatively stable position, closely trailing Matrix NV in October. These dynamics highlight the competitive pressures Matrix NV faces in the Nevada vapor pen market, emphasizing the need for strategic adjustments to regain its footing and drive sales growth.
Notable Products
In October 2024, Matrix NV's top-performing product was Sugar Tits Pre-Roll (1g), maintaining its number one rank throughout the past four months, with sales reaching 1892 units. GP x AB Pre-Roll (1g) climbed to the second position from fifth in September, showing a significant recovery in its sales performance. GPXAB Pre-Roll (1g) improved its ranking to third place from fourth in the previous month, despite a slight drop in sales figures. White Miso Pre-Roll (1g) saw a decline in its rank to fourth place, following its second-place position in September. God's Breath Badder (0.5g) entered the rankings for the first time in October, securing the fifth position among concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
