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Jan-2025
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Overview
Market Insights Snapshot
Matrix NV has shown a dynamic performance in the cannabis market, particularly in the state of Nevada. In the Concentrates category, the brand has demonstrated resilience with a ranking improvement from 15th in October 2024 to 12th in December 2024, although it slightly dipped to 14th in January 2025. This fluctuation reflects their ability to maintain a competitive edge in a volatile market segment. The Flower category, however, presents a more erratic trajectory. The brand leaped from 88th in October 2024 to 53rd in December 2024, but then fell back to 71st by January 2025, indicating potential challenges in sustaining momentum or possibly a strategic shift in focus.
In the Pre-Roll category, Matrix NV's performance has been relatively stable, with a consistent 33rd rank in December 2024 and January 2025, despite a slight dip in November 2024. This consistency suggests a steady demand for their products in this segment. Meanwhile, in the Vapor Pens category, the brand has shown a minor improvement, moving from 31st in October 2024 to 30th in January 2025. This upward trend, albeit modest, could signify growing consumer interest or effective marketing strategies. Notably, Matrix NV did not make it into the top 30 brands in any category outside of Nevada during this period, which could indicate a need for geographic expansion or a more robust competitive strategy in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Matrix NV has shown a fluctuating performance over the past few months, with its rank moving from 31st in October 2024 to 30th in January 2025. This slight improvement in rank is accompanied by a modest increase in sales, indicating a positive trend. However, Matrix NV faces stiff competition from brands like Beboe and Khalifa Kush, which consistently rank higher, despite Khalifa Kush experiencing a significant drop in sales by January 2025. Meanwhile, Dime Industries maintains a stronger position, although its rank has slipped from 18th to 29th. Interestingly, Hippies has shown a remarkable rise from being unranked in October to 31st in January, suggesting a dynamic market where Matrix NV must strategize effectively to enhance its competitive edge and capture a larger market share.
Notable Products
In January 2025, Matrix NV's top-performing product was Sugar Tits Pre-Roll (1g), maintaining its number one rank from December 2024, with a sales figure of 1140 units. GP x AB Pre-Roll (1g) climbed to the second spot from third in December, showing a notable increase in sales. Gush Mints Pre-Roll (1g) made a significant leap to third place, having been unranked in December. Gorilla Glue #4 Pre Roll (1g) held steady at fourth, consistent with its December position. White Runtz Pre-Roll (1g) entered the rankings for the first time in January, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
