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Nov-2024
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Overview
Market Insights Snapshot
Matrix NV has shown a varied performance across different product categories in Nevada. In the Concentrates category, the brand maintained a fairly stable presence, fluctuating slightly but remaining within the top 15, with a peak at rank 10 in September 2024. This stability indicates a consistent consumer base for their concentrates, although the slight dip in November could suggest emerging competition or shifting consumer preferences. Meanwhile, in the Flower category, Matrix NV made a significant leap from rank 87 in October to 53 in November, which could be indicative of successful marketing strategies or improved product offerings. Notably, Matrix NV was not in the top 30 for Flower in any month except November, highlighting a substantial improvement in their market position.
The Pre-Roll category presents a different story, where Matrix NV experienced a downward trend, moving from rank 31 in September to 43 by November. This decline might reflect increased competition or a decrease in consumer demand for their specific pre-roll products. In the Vapor Pens category, Matrix NV maintained a consistent ranking around the 30th position, indicating a stable yet unremarkable presence in this competitive segment. The consistency in Vapor Pen rankings suggests a loyal customer base, though the lack of upward movement might point to challenges in distinguishing their products from competitors. Overall, while Matrix NV has shown strengths in certain areas, there are clear opportunities for growth and improvement, particularly in the Pre-Roll and Vapor Pens categories.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Matrix NV has shown a remarkable improvement in its rank from August to November 2024. Initially, Matrix NV was not among the top 20 brands, but by November, it climbed to the 53rd position, indicating a significant upward trend. This improvement is notable when compared to competitors like Pheno Exotic, which maintained a relatively stable position around the 50th rank, and Vlasic Labs, which fluctuated but did not show a similar upward trajectory. Additionally, Carbon and Hippies held stronger positions throughout the period, yet Matrix NV's sales surge in November suggests a potential shift in consumer preference. This trend highlights Matrix NV's growing presence and potential to disrupt the market dynamics in Nevada's Flower category.
Notable Products
In November 2024, the top-performing product for Matrix NV was Gary P x Apples & Bananas (3.5g) in the Flower category, debuting at rank 1 with sales of 990 units. Sugar Tits Pre-Roll (1g), previously holding the top spot for three consecutive months, dropped to rank 2 with a notable decrease in sales. Hell's OG (3.5g) entered the rankings at position 3, indicating a strong performance in its first month on the list. White Miso Pre-Roll (1g) maintained a steady presence, holding rank 4 for November, showing consistency despite fluctuations in previous months. Gush Mints Pre-Roll (1g) appeared at rank 5, completing the list of top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
