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Oct-2024
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Overview
Market Insights Snapshot
Mfny (Marijuana Farms New York) has shown remarkable consistency and growth in the New York market, particularly within the Concentrates category where it has maintained the top position from July through October 2024. This reflects a strong consumer preference and possibly effective brand strategies in this category. In the Edible category, Mfny has consistently ranked fifth from August to October, after a slight drop from fourth place in July. Such stability in these categories indicates a solid market presence and consumer loyalty, although there might be room for growth in the Edible segment to climb higher in the rankings.
On the other hand, Mfny's performance in the Flower category seems to be less prominent, as it ranked 44th in July and did not appear in the top 30 in subsequent months. This could suggest either a strategic focus away from this category or challenges in gaining traction against competitors. The Pre-Roll category has seen some fluctuations, with Mfny dropping from third place in July and August to seventh in October, which might indicate increased competition or shifting consumer preferences. Meanwhile, the Vapor Pens category has shown remarkable stability, maintaining a consistent fourth-place ranking throughout the observed months, highlighting a strong foothold in this category. This diverse performance across categories suggests varying degrees of market penetration and competitive dynamics for Mfny in New York.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Mfny (Marijuana Farms New York) consistently holds the 4th rank from July to October 2024, indicating a stable market position. Despite this consistency, Mfny faces stiff competition from brands like Jaunty, which maintains a solid 3rd rank with notably higher sales figures, and Rove, which dominates the 2nd rank. While Mfny's sales figures show a positive trend, peaking in August before a slight decline, the brand remains ahead of Magnitude and Fernway, both consistently ranked 5th and 6th, respectively. This competitive positioning suggests that while Mfny is performing well, there is room for strategic growth to challenge the higher-ranked brands and capture a larger market share.
Notable Products
In October 2024, the top-performing product for Mfny (Marijuana Farms New York) was the Gazzurple x Oishii #6 Resin Infused Pre-Roll (1g) which secured the first position with notable sales of 4356 units. The Tropicana Cookies x Gelato 41 Resin Infused Pre-Roll (1g) dropped from its first-place ranking in September to second place in October with sales of 3208 units. The Blueberry x Oishii Live Rosin Gummies 10-Pack (100mg) ranked third, marking its debut in the top five. The Honey Banana Live Resin Cartridge (0.5g) and Hash Burger Live Rosin Cartridge (0.5g) occupied the fourth and fifth positions, respectively, both entering the top five for the first time. The rankings indicate a shift in consumer preference towards pre-rolls and edibles, with vapor pens also gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
