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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, Mfny (Marijuana Farms New York) has demonstrated a strong and consistent performance, particularly in the Concentrates category where it maintained the top position from October 2024 through January 2025. This dominance suggests a solid consumer base and effective market strategies in this category. In the Vapor Pens category, Mfny held steady at the fourth position for most months, except for a slight dip to fifth in December 2024, indicating a stable presence with minor fluctuations. However, the Pre-Roll category showed a more noticeable decline, starting at third and dropping to eighth by January 2025, which could point to increasing competition or shifting consumer preferences in this segment.
For Edibles, Mfny maintained a fifth-place ranking through to November 2024, before slipping to sixth in January 2025. While this drop might not seem significant, it highlights the competitive nature of the Edibles market in New York. The absence of Mfny from the top 30 brands in other states or provinces suggests a regional concentration of their operations, potentially indicating either a strategic focus on the New York market or challenges in expanding their footprint beyond state lines. This localized success, particularly in Concentrates, could provide a foundation for future growth if leveraged effectively.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Mfny (Marijuana Farms New York) has shown a consistent presence, maintaining a rank of 4th in October and November 2024, briefly dropping to 5th in December 2024, and reclaiming the 4th position in January 2025. This stability in ranking highlights their resilience amidst strong competition. Notably, Ayrloom has consistently led the market, although it slipped to 2nd place in January 2025, indicating a potential shift in consumer preferences. Meanwhile, Rove and Mfused have also maintained strong positions, with Rove consistently ranking 2nd or 3rd, and Mfused oscillating between 4th and 5th. Despite these competitive pressures, Mfny's sales trajectory shows a positive trend, particularly in November 2024, suggesting effective market strategies and consumer loyalty. As the market evolves, Mfny's ability to adapt and innovate will be crucial in maintaining or improving its position against these formidable competitors.
Notable Products
In January 2025, Mfny (Marijuana Farms New York) saw its top-performing product as the Honey Banana Live Resin Cartridge (0.5g) in the Vapor Pens category, achieving the number one rank with sales of 3524 units. Following closely was the Hash Burger Live Rosin Cartridge (0.5g), which climbed to the second position from fifth place in December 2024, reflecting a significant boost in popularity. The O2 OG Kush x Lemon Cane Live Resin Infused Pre-Roll (1g) secured the third spot, marking its debut in the top ranks. Edibles also performed well, with Pina Colada x Strawpaya Live Resin Gummies and Pineapple x Dosidos x Zkittles Live Rosin Gummies taking the fourth and fifth ranks, respectively. Notably, these products were not ranked in previous months, indicating a strong market entry in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
