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Dec-2024
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Overview
Market Insights Snapshot
Mfny (Marijuana Farms New York) has demonstrated a strong performance in the New York market, particularly in the Concentrates category, where it has maintained a consistent number one ranking from September to December 2024. This suggests a solid consumer base and effective market strategies for this category. The brand has also shown stability in the Edibles category, holding the fifth position throughout the same period, which indicates a steady demand and possibly a loyal customer segment. However, in the Pre-Roll category, Mfny experienced a decline in December, dropping from third in October to seventh, which may suggest increasing competition or shifts in consumer preferences.
In the Vapor Pens category, Mfny has consistently held the fourth position from September to December, indicating a strong foothold in this segment. The sales figures for October and November show a notable increase, but December's slight dip may warrant attention to ensure continued growth. The absence of Mfny in the top 30 rankings for any other states or provinces highlights a potential area for expansion. While their dominance in New York is evident, exploring opportunities in other markets could diversify their brand presence and reduce dependency on a single market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in New York, Mfny (Marijuana Farms New York) has maintained a consistent rank of 4th place from September to December 2024. This stability in ranking is notable, especially considering the dynamic shifts among its competitors. For instance, Jaunty moved from 3rd to 2nd place by December, indicating a significant sales surge, while Rove experienced a slight decline from 2nd to 3rd place. Despite these shifts, Mfny's sales have shown a strong upward trend, peaking in November before a slight dip in December, which still reflects robust market performance. Meanwhile, Mfused has consistently held the 5th position, showing a steady increase in sales, which could pose a potential challenge to Mfny if this growth continues. Additionally, Holiday has improved its ranking from 10th to 6th, indicating rising competition. These dynamics suggest that while Mfny is currently stable, it must remain vigilant and possibly innovate to maintain its position amidst the evolving market competition.
Notable Products
In December 2024, the top-performing product for Mfny (Marijuana Farms New York) was the Natty Dubs x Hashburger Resin Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from November. Following closely in second place was the Electric Lime x Electric Lime Infused Pre-Roll (1g), which made a notable debut in the rankings. The Hash Burger x Hash Burger Resin Infused Pre-Roll (1g) secured the third rank, also marking its first appearance. The Blueberry x Oishii Live Rosin Gummies 10-Pack (100mg) in the Edible category improved to fourth place, climbing up from fifth in November. Lastly, the Hash Burger Live Rosin Cartridge (0.5g) entered the rankings at fifth place with sales of 4652.0 in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
