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Jan-2025
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Overview
Market Insights Snapshot
Midweek Friday has demonstrated a dynamic performance across various product categories in Illinois. In the Edible category, the brand has shown a noteworthy improvement from October 2024, where it was ranked 31st, climbing to 21st in November before stabilizing in the mid-20s in the subsequent months. This upward trajectory indicates a growing consumer interest in their edible offerings, despite a slight dip in sales from December to January. In contrast, the Flower category saw a slight decline from 11th place in October to 16th by January, suggesting a competitive market environment or changing consumer preferences. This shift is further emphasized by the sales figures, which highlight a decrease from November to January.
In the Vapor Pens category, Midweek Friday maintained a relatively stable position, hovering around the 10th and 11th ranks throughout the observed months. This consistency suggests a loyal customer base or a strong product offering in this segment. Interestingly, the brand's sales in this category experienced a decline in January, which could be attributed to seasonal factors or increased competition. It's worth noting that in some categories, Midweek Friday did not appear in the top 30 rankings in other states, which could be seen as a potential area for growth or an indication of market saturation. These insights provide a glimpse into the brand's performance, hinting at both challenges and opportunities in the evolving cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Midweek Friday has experienced fluctuating ranks over the past few months, reflecting the dynamic nature of the market. In October 2024, Midweek Friday held the 11th position, improving to 10th in November, but then slipping to 15th in December and 16th in January 2025. This downward trend in rank coincides with a decrease in sales from November to January, suggesting a potential challenge in maintaining market share. Comparatively, Aeriz also saw a decline in rank from 9th in October to 14th in January, indicating a similar struggle among competitors. Meanwhile, Grassroots maintained a relatively stable position, although it fell to 17th in January, and Tales & Travels showed improvement, climbing from 18th in October to 13th in December before settling at 15th in January. These shifts highlight the competitive pressures in the Illinois Flower market, suggesting that Midweek Friday may need to innovate or adjust strategies to regain its footing and enhance sales performance.
Notable Products
In January 2025, Tangerine Energize Gummies 10-Pack (100mg) emerged as the top-performing product for Midweek Friday, maintaining its first-place ranking from November 2024. Notably, this product achieved sales of 5,091 units. Strawberry Doze Gummies 20-Pack (100mg) climbed back to the second position after slipping to fifth in December 2024. Lemon Vibe Pectin Gummies 10-Pack (100mg) held steady in third place for three consecutive months from November 2024. Meanwhile, Peach Rings Distillate Cartridge (1g) re-entered the rankings in January 2025, securing the fourth position after being absent in November and December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
