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Aug-2024
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Overview
Market Insights Snapshot
Midweek Friday has demonstrated a notable upward trajectory in the Illinois market across multiple categories over the recent months. In the Edible category, the brand has made significant strides, moving from the 26th position in May and June to the 16th position by July and August. This jump indicates a growing consumer preference for their products. Similarly, in the Flower category, Midweek Friday has climbed from the 17th position in May and June to break into the top 10 by August, securing the 10th spot. Such progress in rankings reflects not only an increase in consumer demand but also effective market penetration strategies.
In the Vapor Pens category, Midweek Friday's performance has been particularly impressive. The brand improved its ranking from 13th in May to 8th by August, showcasing a consistent upward trend. This steady climb in rankings across categories in Illinois is indicative of the brand's growing popularity and market share. However, it's worth noting that Midweek Friday was not in the top 30 brands in some other states and categories, which could be seen as areas for potential growth or improvement. Overall, the brand's performance in Illinois suggests a strong foothold in this market, with considerable room for expansion into other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Midweek Friday has shown a notable upward trend in rankings over the past few months. Starting at rank 13 in May 2024, the brand climbed to rank 8 by August 2024, indicating a significant improvement in market position. This rise is particularly impressive when compared to competitors like Cresco Labs, which remained relatively stable around the 9th and 10th positions, and AiroPro, consistently holding the 6th position. Meanwhile, Simply Herb also showed an upward trend, moving from 9th to 7th place, slightly ahead of Midweek Friday. The brand's sales trajectory reflects this positive momentum, with a substantial increase from June to July 2024, although there was a slight dip in August. This competitive analysis highlights Midweek Friday's potential for continued growth and the importance of monitoring competitors' strategies to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Midweek Friday was Tangerine Energize Gummies 10-Pack (100mg), maintaining its number one rank from previous months with a notable sales figure of 13,378 units. Strawberry Doze Gummies 20-Pack (100mg) held steady in the second position, showing consistent performance over the past few months. Lemon Vibe Pectin Gummies 10-Pack (100mg) climbed to the third spot, up from fifth in June, indicating a significant rise in popularity. Don Shula Popcorn (7g) ranked fourth, slightly improving from its fifth position in July. A new entrant, Electric Green Apple Distillate Cartridge (1g), debuted at the fifth position, showcasing strong initial sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
