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Oct-2024
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Overview
Market Insights Snapshot
Midweek Friday has demonstrated varied performance across different categories in Illinois. In the Edible category, the brand experienced a decline in its rankings, moving from 17th place in July and August to 28th in September and slightly recovering to 27th in October. This downward trend in rankings coincides with a significant drop in sales from August to October. Conversely, in the Flower category, Midweek Friday maintained a relatively stable position, fluctuating slightly but remaining within the top 15. Notably, despite a dip in sales in October, the brand managed to improve its ranking back to 12th position, suggesting resilience in this category.
In the Vapor Pens category, Midweek Friday showed a positive trajectory in rankings, ending October in 8th place, which marks an improvement from its lowest rank of 10th in August. This improvement is particularly impressive given the competitive nature of the Vapor Pens market. The brand's ability to regain its 8th position from July indicates a solid recovery strategy, as evidenced by a notable increase in sales in October. However, it's important to note that the brand's absence from the top 30 in other states or provinces might suggest areas for potential growth or missed opportunities. Overall, Midweek Friday's performance in Illinois highlights both challenges and successes across its product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Midweek Friday has shown resilience amidst fluctuating market dynamics. Over the past few months, Midweek Friday's rank has experienced some variability, dropping from 8th in July 2024 to 10th in August, before recovering to 8th by October. This fluctuation is notable when compared to competitors like Cresco Labs, which maintained a relatively stable position, and AiroPro, which slightly declined from 6th to 7th. Meanwhile, Rythm has shown an impressive upward trajectory, climbing from 10th in July to 6th in October, suggesting a growing consumer preference. Despite these shifts, Midweek Friday's sales rebounded in October, indicating a potential recovery and opportunity to regain market share. This dynamic environment underscores the importance of strategic positioning and marketing efforts for Midweek Friday to enhance its competitive edge.
Notable Products
In October 2024, the top-performing product from Midweek Friday was Peach Rings Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one position, achieving notable sales of 4636 units. Pink Lemonade Distillate Cartridge (1g) also performed exceptionally well, securing the second spot. Blueberry Pancakes Shake (7g) in the Flower category ranked third, indicating a strong presence in the market. Tangerine Energize Gummies 10-Pack (100mg), consistently a top performer in previous months, fell to fourth place. Strawberry Milkshake Distillate Cartridge (1g) rounded out the top five, showcasing a slight decline from second place in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
