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Dec-2024
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Overview
Market Insights Snapshot
Midweek Friday has shown varied performance across different product categories in Illinois over the last few months. In the Edible category, the brand saw a notable improvement in its ranking, moving from 30th place in October 2024 to 21st in November, before settling at 24th in December. This upward trend indicates a growing consumer preference for their edibles, which is further supported by a significant increase in sales from October to November. Conversely, in the Flower category, Midweek Friday experienced a slight decline, dropping from 11th place in both October and November to 14th in December. This might suggest intensified competition or shifting consumer preferences in the Flower segment.
In the Vapor Pens category, Midweek Friday demonstrated consistent performance, maintaining a stable position within the top 10 for the entire period, ranking 9th in October and 10th in both November and December. This stability contrasts with their performance in the Edible and Flower categories and highlights the brand's strong presence in the vapor pens market. The consistent ranking is accompanied by a steady increase in sales, particularly notable in December, which could indicate effective marketing strategies or product innovations resonating well with consumers. However, the absence of Midweek Friday in the top 30 rankings for other states or provinces suggests that their market presence might be limited geographically, presenting both a challenge and an opportunity for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Midweek Friday has shown a stable performance, maintaining a consistent rank around the 9th and 10th positions from September to December 2024. This steadiness is notable given the fluctuations experienced by competitors such as Cresco Labs and Rove. While Cresco Labs experienced a dip in October, falling to the 10th position, it rebounded to the 8th position by December, showcasing a strong recovery in sales. Rove, on the other hand, showed a remarkable rise in October, surpassing Midweek Friday, but eventually settled just below it in December. Meanwhile, STIIIZY and In House remained outside the top 10 for most of the period, indicating a less competitive threat to Midweek Friday. This competitive stability suggests that while Midweek Friday faces challenges from rising competitors, its consistent rank reflects a solid customer base and brand loyalty in the Illinois vapor pen market.
Notable Products
In December 2024, the top-performing product for Midweek Friday was Don Shula Popcorn (7g) from the Flower category, which secured the number one rank with notable sales of 8113 units. Tangerine Energize Gummies 10-Pack (100mg) followed closely in the second position, maintaining a strong presence despite slipping from the top spot in November. Lemon Vibe Pectin Gummies 10-Pack (100mg) held steady in third place, demonstrating consistent demand over the months. Pink Lemonade Distillate Cartridge (1g) climbed to fourth place, showing improvement from its absence in November's rankings. Peach Rings Distillate Cartridge (1g) rounded out the top five, dropping from its first place in October, yet still showing robust sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
