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Nov-2024
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Overview
Market Insights Snapshot
Midweek Friday has shown varied performance across different product categories in Illinois, with notable fluctuations in rankings over recent months. In the Edible category, the brand has experienced a rollercoaster of rankings, starting at 17th in August 2024, dipping to 30th by October, and then bouncing back to 21st in November. This volatility might suggest a competitive market or changes in consumer preferences. However, the Flower category has demonstrated more stability, maintaining a consistent presence within the top 12, peaking at 10th place in both August and November. This steadiness in the Flower category might indicate a loyal customer base or effective product offerings.
In the Vapor Pens category, Midweek Friday's performance in Illinois has been relatively strong, with rankings oscillating between 8th and 10th place from August to November 2024. This suggests a solid foothold in the Vapor Pens market, despite the slight ranking fluctuations. Notably, the brand's absence from the top 30 in any category across other states or provinces could be seen as a limitation, potentially highlighting areas for expansion or increased marketing efforts. The brand's ability to maintain a top 10 position in multiple categories within Illinois speaks to its potential for growth if it can replicate this success in other regions.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Midweek Friday has shown a steady performance, maintaining its position within the top 15 brands over the past few months. Notably, Midweek Friday's rank improved from 12th in September 2024 to 10th by November 2024, indicating a positive trend in market presence. This upward movement is significant, especially when compared to Cresco Labs, which, despite a dip in October, climbed to 9th place in November, and Bedford Grow, which experienced a decline, falling to 12th in November. Meanwhile, Daze Off and Aeriz have faced fluctuations, with Daze Off dropping from 6th to 8th and Aeriz slipping from 9th to 11th over the same period. These dynamics suggest that Midweek Friday is effectively navigating the competitive pressures in the Illinois market, potentially capitalizing on the challenges faced by its competitors to enhance its sales and rank.
Notable Products
In November 2024, Tangerine Energize Gummies 10-Pack (100mg) reclaimed the top spot among Midweek Friday's products, with sales reaching 6,281 units. Strawberry Doze Gummies 20-Pack (100mg) emerged as the second-best performer, maintaining a consistent presence despite missing data from September and October. Lemon Vibe Pectin Gummies 10-Pack (100mg) secured the third position, showing a resurgence after not being ranked in October. Blue Dream Popcorn (7g) and Blue Dream Shake (7g) entered the rankings at fourth and fifth positions respectively, indicating a growing interest in flower products. Notably, Tangerine Energize Gummies experienced a remarkable comeback to the first position after dropping to fourth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
