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Oct-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Mischief has shown varying performance across different cannabis categories over the past few months. Notably, in the Flower category, Mischief maintained a strong presence, consistently ranking within the top 10, peaking at 5th place in August 2024. This indicates a robust demand for their flower products. However, their performance in the Concentrates category is less impressive, as they failed to break into the top 30, remaining at 45th place in both September and October 2024. This suggests potential challenges or competition in this segment that might be worth exploring further.
In contrast, Mischief's Edible products have seen relatively stable rankings, hovering around 17th to 19th place from July to October 2024. This steadiness suggests a consistent consumer base for their edibles, though they may need to innovate or market more aggressively to climb higher in the rankings. On the downside, their Pre-Roll category performance experienced a significant drop, falling out of the top 30 by October 2024, where they ranked 60th. This sharp decline could be indicative of increased competition or a shift in consumer preferences, highlighting an area that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mischief has shown a consistent yet somewhat volatile performance in recent months. While Mischief maintained a strong position, ranking 8th in July and October 2024, it briefly climbed to 5th place in August before slipping back to 8th in September. This fluctuation indicates a competitive pressure from brands like Simply Herb, which improved its rank from 9th in July to 6th in October, and Ozone, which made a significant leap from 14th in July to 7th in October. Despite these challenges, Mischief's sales have remained robust, though they did not experience the same upward trajectory as Simply Herb, which saw a notable increase in sales leading to a higher rank. Meanwhile, Pure Options emerged as a dark horse, climbing from outside the top 20 in July to 9th by October, reflecting a dynamic market environment where Mischief must continue to innovate and strategize to maintain and improve its standing.
Notable Products
In October 2024, the top-performing product for Mischief was Peach Gummies 10-Pack (200mg) in the Edible category, securing the first rank with notable sales of 14,815 units. Following closely, Cherry Cheesecake Pre-Roll (1g) in the Pre-Roll category ranked second. Apple Fritter (3.5g) in the Flower category, which previously held the first rank in July, slipped to third place in October. Purple Drank Gummies 10-Pack (200mg) and Sour Razz Gummies 10-Pack (200mg), both in the Edible category, achieved fourth and fifth ranks, respectively. The rankings highlight a strong performance in the Edible category for Mischief, with Peach Gummies making a significant leap to the top spot.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
