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Nov-2024
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Overview
Market Insights Snapshot
In Michigan, Mischief has demonstrated varied performance across different cannabis product categories. In the Flower category, Mischief has shown a strong presence, ranking consistently within the top 10, with a notable improvement from 10th place in October 2024 to 7th in November 2024. This upward movement aligns with a significant increase in sales, indicating a growing consumer preference for their Flower products. Conversely, in the Pre-Roll category, Mischief's ranking has seen considerable volatility, dropping out of the top 30 in October before recovering slightly to 57th place in November. Such fluctuations suggest challenges in maintaining a stable market position in this category.
Mischief's performance in the Edible category in Michigan has been relatively stable, maintaining a position within the top 30, although there was a slight decline from 19th in October to 22nd in November 2024. This decline coincided with a reduction in sales, highlighting potential competitive pressures or shifts in consumer preferences. In the Concentrates category, Mischief's rank has fluctuated but remained within the top 30, with a slight dip from 25th in October to 28th in November. Interestingly, Mischief made a notable entry into the Vapor Pens category in November, ranking 49th, which could signal a strategic expansion into new product lines.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mischief has experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at rank 5 in August 2024, Mischief saw a dip to rank 10 in both September and October, before recovering slightly to rank 7 in November. This pattern suggests a dynamic market environment where Mischief faces stiff competition from brands like High Supply, which climbed from rank 12 in August to an impressive rank 5 in November, and Ozone, which also saw a significant rise from rank 13 in August to rank 6 in November. Meanwhile, Play Cannabis experienced a decline, dropping from rank 7 in August to rank 9 in November, indicating a potential opportunity for Mischief to capitalize on its competitors' volatility. Despite these rank changes, Mischief maintained a consistent sales performance, suggesting strong brand loyalty and market presence. For businesses looking to understand the competitive dynamics in Michigan's flower market, these insights highlight the importance of strategic positioning and adaptability in response to shifting market trends.
Notable Products
In November 2024, Berrien Cherry (3.5g) emerged as the top-performing product for Mischief, securing the number one spot with sales of 16,510 units. GG #4 Pre-Roll (1g) followed closely in second place, having improved from its previous ranking of fourth in September. Stankonya Pre-Roll (1g) maintained a strong presence, ranking third, though it had previously peaked at second place in September. Purple Drank Gummies 10-Pack (200mg) held steady in the top five, moving up to fourth place from its previous second-place ranking in October. Superboof Pre-Roll (1g) rounded out the top five, dropping from its top position in September to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
