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Jan-2025
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Overview
Market Insights Snapshot
Mischief has shown a varied performance across different cannabis categories in Michigan. In the Flower category, Mischief has maintained a strong presence, consistently ranking within the top 10 brands, and even improving from ninth place in October 2024 to fourth place by January 2025. This steady climb in rankings is indicative of a robust demand for their Flower products in the state. On the other hand, the Concentrates category tells a different story, as Mischief's ranking fluctuated significantly, peaking at 22nd in November 2024 but then dropping out of the top 30 by January 2025. This decline suggests challenges in maintaining a stable market position within this category.
In the Edible category, Mischief has demonstrated resilience, with rankings fluctuating but ultimately improving from 27th in November 2024 to 22nd in January 2025, which reflects a positive trend. Meanwhile, the brand's performance in the Pre-Roll category has been less impressive, with rankings in the 70s and 80s, and eventually falling out of the top 30. This indicates a potential area of concern or opportunity for growth. Additionally, Mischief's entry into the Vapor Pens category in November 2024, debuting at 48th, highlights their expansion into new product lines, although the subsequent drop to 58th by December 2024 suggests that capturing market share in this category may require further strategic efforts.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Mischief has demonstrated a consistent upward trajectory in its market position, climbing from 9th place in October 2024 to a stable 4th place by January 2025. This improvement in rank is indicative of a robust growth strategy, as Mischief has managed to outpace several competitors in terms of sales momentum. Notably, Mischief's sales figures have shown a steady increase, contrasting with the fluctuating performance of other brands. For instance, Goodlyfe Farms experienced a dramatic drop from 5th to 56th place in November 2024, before recovering to 6th place by January 2025, highlighting potential volatility in their market approach. Meanwhile, Pro Gro maintained a strong presence, consistently ranking in the top three, and High Minded saw a decline from 1st to 3rd place by January 2025, suggesting a shift in consumer preferences or competitive pressures. Mischief's ability to maintain and improve its rank amidst these dynamics underscores its growing influence and potential for continued success in the Michigan Flower market.
Notable Products
In January 2025, Mischief's top-performing products were Cotton Candy Gummies 10-Pack and Sour Razz Gummies 10-Pack, both securing the first rank in sales. Cotton Candy Gummies climbed from fifth in December 2024 to first place, with sales reaching 11,096 units. Sour Razz Gummies maintained a strong position, consistently ranking within the top five over previous months, and tied for first place in January. Purple Drank Gummies held steady at the second rank, showing consistent popularity since October 2024. Pink Lemonade Gummies, which previously held the top spot in December, dropped to third, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
