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Jan-2025
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different categories and provinces. In the Alberta market, the brand's presence in the Flower category has been inconsistent, as evidenced by its ranking slipping out of the top 30 in November and December 2024, only to regain a spot in January 2025 with a rank of 33. This fluctuation indicates a challenge in maintaining a stable market position. On the other hand, in British Columbia, MTL Cannabis has maintained a relatively stable presence in the Flower category, with rankings ranging between 13 and 18 over the months, suggesting a stronger foothold in this region compared to Alberta.
In the Ontario market, MTL Cannabis has consistently performed well in the Concentrates category, maintaining a steady rank of 5 throughout the observed period. This consistency highlights their strong position and potential consumer loyalty in this category. Meanwhile, in Saskatchewan, the brand's Flower category rankings have slightly declined from a high of 2 in November to 7 in January 2025, indicating potential competitive pressures or shifts in consumer preferences. These movements underscore the varying dynamics and challenges MTL Cannabis faces across different markets and product categories.
Competitive Landscape
In the competitive landscape of the Ontario flower category, MTL Cannabis has experienced a slight decline in its market position over the past few months. Starting from a strong 10th place in October 2024, MTL Cannabis slipped to 13th by January 2025. This downward trend in rank is mirrored by a decrease in sales, from a peak in October to a notable dip by January. In contrast, FIGR has shown consistent improvement, climbing from 19th to 14th place, with a corresponding increase in sales. Meanwhile, Big Bag O' Buds and The Loud Plug have both demonstrated significant upward momentum, with The Loud Plug making a remarkable leap from 13th to 7th place in December before settling at 11th in January. These shifts suggest that while MTL Cannabis remains a key player, it faces increasing competition from brands that are rapidly gaining traction in the market.
Notable Products
In January 2025, the top-performing product from MTL Cannabis was Wes Coast Kush Pre-Roll 3-Pack (1.5g), maintaining its number one rank for four consecutive months with a notable sales figure of 20,259 units. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) climbed back to the second position after slipping to third in the previous two months. Sage N' Sour Pre-Roll 3-Pack (1.5g) held a steady third place, showing a slight decline in sales but consistent ranking performance. West Coast Kush (3.5g) remained in the fourth spot, reflecting stable demand for this Flower category product. Jungl' Cake Pre-Roll 3-Pack (1.5g) rounded out the top five, illustrating a slight decrease in sales but consistent ranking compared to December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
