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Nov-2024
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different provinces and product categories. In Alberta, the brand's ranking in the Flower category has seen a downward trend, moving from 21st in August 2024 to 31st by November 2024. This decline in rank is mirrored by a decrease in sales, suggesting challenges in maintaining market share. Meanwhile, in the Pre-Roll category, MTL Cannabis has also dropped out of the top 30 by November, indicating a potential need for strategic adjustments in this market. In contrast, British Columbia presents a more positive outlook for MTL Cannabis. The Flower category has seen a steady climb from 20th to 12th place, with sales increasing consistently over the months, reflecting strong consumer demand and effective market penetration strategies.
In Ontario, MTL Cannabis has maintained a stable position in the Concentrates category, consistently holding the 5th rank across the observed months, which indicates a strong foothold in this segment. However, in the Flower category, there is a slight decline from 9th to 11th place, which may require attention to sustain competitiveness. On a more positive note, the brand has demonstrated impressive performance in Saskatchewan. MTL Cannabis has risen to the top spot in both the Flower and Pre-Roll categories by November 2024, marking a significant achievement and highlighting the brand's successful strategies in this province. This upward trajectory in Saskatchewan could serve as a model for improving performance in other regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MTL Cannabis has experienced a gradual decline in rank from 9th in August 2024 to 11th in November 2024. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. Notably, The Original Fraser Valley Weed Co. maintained a higher rank than MTL Cannabis, starting at 6th and only dropping to 9th by November, indicating stronger market resilience. Meanwhile, The Loud Plug saw a more volatile performance, initially ranking above MTL Cannabis in August but falling below by November. Pepe showed a fluctuating pattern, briefly surpassing MTL Cannabis in September before settling just below it in November. These dynamics suggest that while MTL Cannabis faces stiff competition, particularly from The Original Fraser Valley Weed Co., there is potential to regain its footing by addressing the factors contributing to its sales decline.
Notable Products
In November 2024, Wes Coast Kush Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for MTL Cannabis, leading the sales chart with 21,731 units sold. Sage N' Sour Pre-Roll 3-Pack (1.5g) climbed to the second spot, showing a consistent rise in sales compared to previous months. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) slipped to third place, despite a strong performance earlier in the year. West Coast Kush (3.5g) improved its ranking to fourth, demonstrating a steady increase in popularity. Jungl' Cake Pre-Roll 3-Pack (1.5g) rounded out the top five, although it experienced a decline in sales from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
