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Oct-2024
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different provinces and categories in recent months. In Alberta, the brand's Flower category maintained a presence within the top 30, but experienced a slight decline from 21st place in August and September to 27th in October. This downward trend coincides with a decrease in sales from August to October. Interestingly, the Pre-Roll category in Alberta did not fare as well, dropping out of the top 30 by October, which indicates a significant challenge in maintaining market position in this category. Conversely, in British Columbia, MTL Cannabis's Flower category improved its standing, moving from 19th in July to 14th in October, suggesting a positive reception and increased market penetration in this region.
In Ontario, MTL Cannabis has consistently performed well in the Concentrates category, maintaining a solid 5th place ranking from August through October. This stability reflects a strong foothold in the market, despite the competitive nature of this category. The Flower and Pre-Roll categories in Ontario also demonstrate strong rankings, with Pre-Roll moving up to 6th place in October. Meanwhile, Saskatchewan presents a notable success story for MTL Cannabis, particularly in the Flower category, which surged from 9th place in July to an impressive 2nd place by October. This upward trajectory in Saskatchewan highlights the brand's growing influence and acceptance in this province, particularly in the Pre-Roll category, which has consistently ranked within the top six.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MTL Cannabis has maintained a consistent rank of 10th from July to October 2024. Despite a slight dip in sales from August to October, MTL Cannabis has managed to hold its position, indicating a stable market presence. In contrast, Good Supply has shown an upward trend, improving its rank from 13th in August to 8th by October, accompanied by a notable increase in sales. Meanwhile, The Loud Plug experienced a decline in rank from 8th in August to 12th in October, with a corresponding drop in sales, which could present an opportunity for MTL Cannabis to capture market share. Additionally, Pepe has fluctuated in rank, peaking at 9th in September but falling to 11th in October, suggesting volatility that MTL Cannabis might exploit. Pure Laine also saw a decline from 3rd in July to 9th in October, despite a rebound in sales, indicating potential challenges in maintaining its earlier momentum. Overall, MTL Cannabis's steady rank amidst these shifts highlights its resilience and potential for strategic growth in the Ontario Flower market.
Notable Products
In October 2024, Wes Coast Kush Pre-Roll 3-Pack (1.5g) maintained its top position as the leading product for MTL Cannabis, with sales reaching 24,795 units. Following closely, Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) held steady at the second spot, reflecting consistent consumer demand. Sage N' Sour Pre-Roll 3-Pack (1.5g) retained its third-place ranking, showing a slight increase in sales compared to the previous month. Jungl' Cake Pre-Roll 3-Pack (1.5g) remained in fourth place, despite a gradual decline in sales over the past few months. West Coast Kush (3.5g) persisted at the fifth rank, with sales figures showing a minor recovery from September to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
