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Dec-2024
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Overview
Market Insights Snapshot
MTL Cannabis has demonstrated varied performance across different categories and regions, showing both strengths and areas for improvement. In Alberta, the brand's Flower category has seen a decline in rankings from 21st in September 2024 to 35th by December 2024, indicating a challenging market presence. This downward trend is mirrored in their Pre-Roll category, where they fell out of the top 30 in October but managed to climb back to 41st by December. In contrast, the performance in British Columbia is more stable, with the Flower category maintaining a consistent position around the 15th rank, and the Pre-Roll category showing a slight improvement from 20th in September to 18th in December.
Meanwhile, in Ontario, MTL Cannabis has maintained a stronghold in the Concentrates category, consistently ranking 5th throughout the latter months of 2024. Their Flower category, however, experienced a slight dip, moving from 10th to 12th position by December. A similar pattern is observed in their Pre-Roll category, where they held steady at 6th place from October to December. In Saskatchewan, the brand's Flower offerings have shown impressive improvement, peaking at 2nd place in November before settling at 4th in December. Their Pre-Roll category also saw fluctuations, achieving a high of 3rd place in November, but dropping to 6th by the end of the year. These movements highlight MTL Cannabis's dynamic market presence and the varying competitive landscapes across different regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MTL Cannabis has experienced a slight decline in its market position from September to December 2024, dropping from 10th to 12th place. This shift is notable as it reflects a broader trend of decreasing sales, with a consistent decline in monthly sales figures over this period. Meanwhile, competitors such as SUPER TOAST have shown upward momentum, climbing from 13th to 10th place, indicating a potential shift in consumer preferences. Additionally, Pure Laine maintained a strong position until December when it also experienced a drop, suggesting that market dynamics are affecting multiple players. Despite these challenges, MTL Cannabis remains ahead of Versus, which consistently ranked 14th, highlighting MTL Cannabis's relative strength in maintaining a competitive edge over some brands. These insights suggest that while MTL Cannabis faces challenges, there are opportunities to strategize and regain market share in the evolving Ontario Flower market.
Notable Products
In December 2024, the top-performing product for MTL Cannabis was Wes Coast Kush Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking for four consecutive months with sales reaching 20,981 units. Sage N' Sour Pre-Roll 3-Pack (1.5g) held steady in second place, although its sales slightly decreased compared to the previous month. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) remained in third position, continuing its trend from November. Jungl' Cake Pre-Roll 3-Pack (1.5g) climbed back to fourth place after dropping to fifth in October and November. Meanwhile, West Coast Kush (3.5g) consistently ranked fifth, showing a gradual decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
