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Apr-2026
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Overview
Market Insights Snapshot
Mule Extracts has shown a notable presence across various categories in both New Jersey and Oregon. In New Jersey, the brand's performance in the Edible category has demonstrated a steady upward trend, moving from the 26th position in January 2026 to the 20th by April. This suggests a growing consumer preference or successful marketing strategies within this category. However, the Vapor Pens category presents a mixed picture; despite a strong leap from 44th to 23rd position between January and February, the subsequent months saw a slight decline, settling at 25th by April. This fluctuation might indicate a competitive market environment or shifting consumer demands in New Jersey.
In Oregon, Mule Extracts has maintained a consistent ranking in the Beverage and Edible categories, holding steady at 4th and 5th positions, respectively, from January through April 2026. This stability suggests a strong foothold in these categories, possibly due to brand loyalty or product quality. The Pre-Roll category, however, has shown a positive trajectory, improving from 27th to 18th over the same period, indicating a potential area of growth and increased market penetration. Meanwhile, in the Vapor Pens category, the brand has consistently ranked within the top 10, specifically maintaining the 7th position from February to April, highlighting its strong performance and consumer acceptance in this segment within Oregon.
Competitive Landscape
In the competitive landscape of the Oregon vapor pens market, Mule Extracts has maintained a steady presence, consistently ranking 7th from February to April 2026, after improving from 8th in January. This stability in rank is indicative of a solid market position amidst fluctuating sales figures. Notably, NW Kind and Oregrown have been close competitors, with both brands frequently swapping between 5th and 6th positions, suggesting a competitive edge in sales volume over Mule Extracts. Meanwhile, White Label Extracts (OR) showed a notable improvement, climbing from 10th to 8th, potentially posing a future threat to Mule Extracts' rank. Echo Electuary, while trailing behind, made a significant leap from 12th to 9th in April, highlighting the dynamic nature of this market segment. These movements underscore the importance for Mule Extracts to innovate and strategize effectively to maintain and potentially improve its market position.
Notable Products
In April 2026, the top-performing product for Mule Extracts was the Mini Kicker - Raspberry Pomegranate Gummies 10-Pack (100mg), maintaining its first-place ranking consistently since January, with notable sales of 9,818 units. The Mule Kicker - Twisted Citrus Live Resin Gummy (100mg) climbed back to the second position, showing a resurgence from its fifth-place ranking in February and March. The Mule Kicker - Peachy Gummy (100mg) held steady in third place, demonstrating consistent performance over the months. The CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) dropped to fourth place from its second-place ranking in February, indicating a slight dip in popularity. Lastly, the CBG/THC 2:1 Sour Passion Orange Guava Gummies 2-Pack (200mg CBG, 100mg THC) ranked fifth, maintaining similar sales figures as in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
