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Nov-2024
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Overview
Market Insights Snapshot
Mule Extracts has shown a consistent performance in the Oregon market, particularly in the Beverage category where it has maintained a solid third-place ranking from August to November 2024. This stability suggests a strong consumer base and effective market strategies within this category. However, the brand's performance in the Edible category, while consistently ranked fourth, indicates room for growth to break into the top three. In the Vapor Pens category, Mule Extracts made notable progress, climbing from eighth place in September to fourth in October, reflecting a successful strategy or product offering that resonated well with consumers during that period.
In the Concentrates category, Mule Extracts has shown a positive trajectory by moving from 38th place in August to 25th in November. This upward movement suggests an increasing acceptance or popularity of their concentrates, possibly due to improved product quality or marketing efforts. On the other hand, the Pre-Roll category displayed some fluctuations, with rankings moving from 24th in August to 22nd in November, indicating a slight improvement but still outside the top 20. This could be interpreted as a challenge for the brand to strengthen its position in a competitive category. Overall, the brand's performance across different categories in Oregon highlights areas of strength and opportunities for further growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has demonstrated notable fluctuations in its market position over recent months. Starting from a rank of 7th in August 2024, Mule Extracts climbed to 4th in October, before slightly dropping to 5th in November. This upward trajectory in October was marked by a significant sales boost, positioning Mule Extracts ahead of competitors like Hellavated, which maintained a consistent 6th rank throughout the period. However, Mule Extracts faces stiff competition from brands like White Label Extracts (OR), which consistently ranked higher, peaking at 3rd place in both October and November. Meanwhile, NW Kind and FRESHY also present formidable challenges, with NW Kind reclaiming a higher rank in November. These dynamics suggest that while Mule Extracts is making strides, maintaining and improving its rank amidst such competitive brands will require strategic efforts to sustain sales momentum.
Notable Products
In November 2024, Mule Extracts' top-performing product was the Mule Kicker - Raspberry Pomegranate Gummy (100mg), which maintained its first-place position from August through November with a sales figure of 9,049 units. The Mule Kicker - Twisted Citrus Gummy (100mg) held steady at the second rank, showing consistent performance over the past two months. The Mule Kicker - Peachy Gummy (100mg) was ranked third, demonstrating a slight decline from its second-place ranking in August. Notably, the Jealousy x Banner Infused Pre-Roll (1g) appeared on the rankings for the first time in November, securing the fourth position. The Apple Fritter x Strawberry Guava Infused Pre-Roll (1g) also debuted in November, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
