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Sep-2025
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Overview
Market Insights Snapshot
Mule Extracts has demonstrated a consistent performance in the Oregon market, particularly in the Beverage category. Over the months from June to September 2025, Mule Extracts maintained a strong position, ranking third in three out of the four months, with a slight dip to fourth in August. This consistency suggests a stable consumer base and effective market strategies within this category. In contrast, the Pre-Roll category has seen a less favorable trajectory, with Mule Extracts holding a steady 17th position from July to September after slipping from 12th in June. This decline indicates potential challenges in capturing or retaining market share in this competitive segment.
In the Edible category, Mule Extracts has held a top-five position throughout the same period, showcasing a robust presence and consumer preference in this segment. However, it's worth noting the slight drop from fourth to fifth position from June to July, which could be indicative of increased competition or shifting consumer preferences. The Vapor Pens category tells a similar story of stability, with the brand consistently ranking fourth or fifth, reflecting a strong, albeit slightly fluctuating, market performance. Notably, the brand did not fall out of the top five in any category in Oregon, highlighting its overall strong positioning in the state's cannabis market.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Mule Extracts has experienced notable shifts in its ranking and sales performance from June to September 2025. Despite a consistent presence in the top five, Mule Extracts saw its rank slip from 4th to 5th place by September. This decline is partly due to the strong performance of competitors like FRESHY, which maintained a solid 3rd place position throughout the period, and Hellavated, which held steady at 4th place in September. Meanwhile, NW Kind and Oregrown have shown upward momentum, with NW Kind improving its rank to 6th and Oregrown climbing to 7th by September. Despite these competitive pressures, Mule Extracts' sales remained robust, with a peak in July, although it faced a slight decline by September. This competitive environment highlights the dynamic nature of the market and the importance for Mule Extracts to innovate and adapt to maintain its competitive edge.
Notable Products
In September 2025, Mule Extracts' top-performing product was Mule Kicker - Peachy Gummy (100mg), which ascended to the number one rank with sales of 9046 units, maintaining its upward trajectory from previous months. The Raspberry Pomegranate Gummy (100mg) experienced a slight dip, moving from its consistent first-place position to second. The CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) held steady at third place, showing resilience in its performance. The Pineapple Dreams Gummy (100mg) maintained its position in fourth place, while the Twisted Citrus Live Resin Gummy (100mg) rounded out the top five, showing a slight improvement in sales. Overall, the rankings indicate a competitive market with some shifts in consumer preferences among Mule Extracts' offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
