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Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Mule Extracts has shown a consistent performance in the Beverage category, maintaining a steady third position from October 2024 through January 2025. This stability indicates a strong foothold in this particular category, suggesting a loyal customer base or a consistently appealing product line. However, their performance in the Concentrates category has been more volatile, with rankings fluctuating between 29th and 35th place. This inconsistency could suggest either a highly competitive market or potential challenges in product differentiation within this category.
In other categories, Mule Extracts has experienced notable shifts. In the Pre-Roll category, the brand made a significant leap from 25th place in October 2024 to 10th place by January 2025, indicating a successful strategy or product launch that resonated well with consumers. Meanwhile, in the Vapor Pens category, Mule Extracts saw a slight dip in rankings from 4th to 6th place before recovering to 5th, reflecting a competitive landscape but also resilience in maintaining a top-tier position. The Edible category saw consistent performance with a 4th place ranking, highlighting their reliability in this segment. These movements across categories suggest strategic strengths and areas for potential growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has experienced fluctuations in its market position over recent months, reflecting a dynamic and competitive environment. From October 2024 to January 2025, Mule Extracts' rank shifted from 4th to 5th, with a dip to 6th in December. This movement indicates a competitive pressure from brands like NW Kind, which maintained a strong presence, consistently ranking between 4th and 6th, and White Label Extracts (OR), which held a steady 3rd place throughout the period. Notably, FRESHY showed a significant rise in January 2025, climbing to 4th place, which could suggest a shift in consumer preferences or successful marketing strategies. Despite these challenges, Mule Extracts managed to maintain a competitive sales performance, particularly in January 2025, where it saw a rebound in sales, suggesting resilience and potential for growth amidst a competitive market.
Notable Products
In January 2025, Mule Extracts' top-performing product was the Mule Kicker - Raspberry Pomegranate Gummy (100mg) in the Edible category, maintaining its number one rank from previous months with sales reaching 13,088 units. The Mule Kicker - Peachy Gummy (100mg) showed notable improvement, climbing to the second position with increased sales of 11,741 units. Meanwhile, the Kicker - Pineapple Dreams Gummy (100mg) held steady at the third rank, demonstrating consistent popularity. The Mule Kicker - Twisted Citrus Gummy (100mg), previously ranked second, slipped to fourth place, indicating a shift in consumer preference. A new entry, the Ouzo x Blood Orange Infused Pre-Roll (1g), debuted at rank five, highlighting the growing interest in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
