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Nov-2025
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Overview
Market Insights Snapshot
Mule Extracts has shown varied performance across different states and categories, with notable movements in rankings. In New Jersey, the brand made a notable entry into the Edible category, securing the 30th spot by November 2025. This marks their first appearance in the top 30, indicating a positive trajectory in this category. However, their presence in the Vapor Pens category in New Jersey fluctuated, with rankings missing in August and October, indicating they were not in the top 30 during those months. This inconsistency suggests challenges in maintaining a steady position in the competitive landscape of vapor pens.
Meanwhile, in Oregon, Mule Extracts has maintained a strong presence, particularly in the Beverage category, where they consistently held a top 4 position, reaching as high as 3rd place in both October and November 2025. This stability in the Beverage category contrasts with their performance in Pre-Rolls, where they experienced a decline from 20th to 26th place by November. The Vapor Pens category in Oregon also showcased some volatility, with the brand reaching as high as 3rd place in October before dropping back to 5th in November. This fluctuation indicates both opportunities and challenges in maintaining leadership in the rapidly evolving market dynamics.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Mule Extracts has demonstrated a dynamic performance, particularly from August to November 2025. During this period, Mule Extracts experienced fluctuations in its ranking, starting at 5th place in August, climbing to 3rd in October, and then settling back to 5th in November. This oscillation reflects the brand's responsiveness to market conditions and its ability to compete closely with brands like FRESHY, which maintained a relatively stable position, peaking at 3rd in September. Notably, Hellavated consistently held a top-tier position, ranking 3rd or 4th throughout the months, indicating a strong market presence that Mule Extracts contends with. Meanwhile, NW Kind and White Label Extracts (OR) showed less volatility, maintaining mid-tier ranks, which suggests a stable but less aggressive competition compared to Mule Extracts. Overall, Mule Extracts' ability to ascend to the 3rd position in October highlights its potential for growth and competitiveness in a market dominated by established players.
Notable Products
In November 2025, Mule Extracts' top-performing product was the Mule Kicker Raspberry Pomegranate Gummies 10-Pack (100mg), maintaining its number one rank since August, though its sales decreased to 9604 units. The Twisted Citrus Live Resin Gummy (100mg) rose to the second position, marking a significant improvement from its fifth-place rank in August, with sales reaching 9313 units. The Peachy Gummy (100mg) held steady in the top three, consistently ranking second or third over the past months. The Pineapple Dreams Gummy (100mg) maintained a stable fourth position since September, despite a slight decline in sales. Lastly, the CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) rounded out the top five, showing a drop from third in August to fifth, with a gradual decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
