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Dec-2025
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Overview
Market Insights Snapshot
Mule Extracts has demonstrated a noteworthy presence in the New Jersey market, particularly in the Edible category. After not ranking in the top 30 for September and October, the brand made a significant leap to rank 31st in November and further improved to 26th by December. This upward trajectory suggests a growing consumer interest in their edible products. In contrast, their performance in the Vapor Pens category has been more volatile. Starting at 51st in September, they dropped out of the top 30 in October, only to re-enter at 47th in November and rise to 38th by December. This fluctuation indicates a competitive landscape in the vapor pens market and highlights the brand's efforts to strengthen its position.
In Oregon, Mule Extracts has maintained a strong and consistent performance across several categories. Notably, their Beverage category has consistently held the 3rd position from October to December, indicating a stable and robust demand. The Edible category also shows consistent performance, maintaining a 5th place ranking throughout the last four months of 2025. However, their Pre-Roll category experienced some variability, moving from 24th in September to 28th in November, before recovering to 22nd in December. Meanwhile, in the Vapor Pens category, despite a slight dip between October and November, Mule Extracts has shown resilience by securing a top 5 position consistently, underscoring their strong foothold in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has experienced notable fluctuations in its market position from September to December 2025. Initially ranked 5th in September, Mule Extracts rose to 3rd place in October, showcasing a significant improvement in its competitive standing. However, by November, it slipped back to 4th, and further to 5th in December, indicating a volatile market presence. This fluctuation is particularly significant when compared to competitors like Hellavated, which consistently maintained a strong position, ranking 3rd or higher throughout the period. Meanwhile, FRESHY also demonstrated resilience, ending the year in 4th place, just ahead of Mule Extracts. The competitive dynamics suggest that while Mule Extracts has the potential to climb the ranks, maintaining a stable position amidst strong competitors like NW Kind and White Label Extracts (OR) requires strategic efforts to sustain sales momentum and market share.
Notable Products
In December 2025, the top-performing product from Mule Extracts was the Mule Kicker - Twisted Citrus Live Resin Gummy, which climbed to the number one rank with sales of 8,439 units. The Mule Kicker - Peachy Gummy maintained a strong presence, holding the second position, slightly below its previous peak in October. The Mule Kicker - Raspberry Pomegranate Gummies, previously the frontrunner, slipped to third place, showing a notable decline from its consistent top ranking in the prior months. The CBD/THC 1:1 Dragon Fruit Gummies moved up to fourth position, showing a slight recovery from its fifth-place standing in October and November. Lastly, the Kicker - Pineapple Dreams Gummy rounded out the top five, experiencing a drop from its higher rankings earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
