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Oct-2024
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Overview
Market Insights Snapshot
Mule Extracts has shown significant performance in the Oregon market, particularly in the Beverage and Vapor Pens categories. In the Beverage category, the brand maintained a strong position, consistently ranking third from August to October 2024. This stability in ranking, coupled with a notable increase in sales from July to August, indicates a solid consumer base and effective market strategies. The Vapor Pens category also saw impressive momentum, with Mule Extracts climbing from the 11th position in July to an impressive 5th by October. This upward trajectory suggests a growing popularity and possibly an expansion in product offerings or improvements in product quality that resonate well with consumers.
On the other hand, Mule Extracts' performance in other categories like Concentrates and Pre-Rolls in Oregon reveals areas for potential growth. The brand did not make it into the top 30 for Concentrates until October, where it debuted at 40th, highlighting a challenge in gaining traction within this category. Meanwhile, in the Pre-Roll category, the brand's ranking slightly declined from 23rd in July to 26th by October, accompanied by a decrease in sales. This downward trend could indicate increased competition or shifting consumer preferences that the brand may need to address to improve its standing. Overall, while Mule Extracts excels in certain categories, there are opportunities for strategic enhancements in others to broaden its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has shown a remarkable upward trajectory in recent months. Starting from a rank of 11th in July 2024, Mule Extracts climbed to 5th by October 2024, indicating a significant improvement in market positioning. This rise is particularly notable when compared to competitors like NW Kind and Hellavated, both of which experienced a decline in rankings over the same period. NW Kind dropped from 4th to 6th, while Hellavated moved from 6th to 7th. Meanwhile, White Label Extracts maintained a steady 4th position, and FRESHY held strong at 3rd place. Mule Extracts' sales surged in October, surpassing those of NW Kind and Hellavated, reflecting a positive trend that could position them as a formidable player in the Oregon vapor pen market.
Notable Products
In October 2024, the top-performing product for Mule Extracts was the Mule Kicker - Raspberry Pomegranate Gummy (100mg), maintaining its number one ranking consistently since July. The Mule Kicker - Twisted Citrus Gummy (100mg) rose to second place, up from third in September, with notable sales of 7,518 units. The Peachy Gummy (100mg) climbed to third place, showing a recovery from its fourth position the previous month. Conversely, the Pineapple Dreams Gummy (100mg) dropped to fourth place, despite being second in September. The CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) maintained its fifth-place ranking from earlier months, demonstrating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
