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Dec-2024
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Overview
Market Insights Snapshot
Mule Extracts has shown a consistent performance in the Oregon market, particularly in the Beverage category where they maintained a steady rank of 3rd place from September to December 2024. This stability suggests a strong foothold in the Beverage segment, with sales figures hovering around the $160,000 to $170,000 range, indicating a steady consumer base and brand loyalty. In the Edible category, Mule Extracts also held a solid position, consistently ranking 4th throughout the same period. This suggests that their products are well-received and competitive in the market, contributing significantly to their overall sales performance in Oregon.
However, the performance of Mule Extracts in other categories such as Concentrates and Vapor Pens presents a more dynamic picture. In the Concentrates category, their ranking fluctuated, peaking at 29th in November before dropping back to 36th in December, highlighting potential challenges in maintaining a consistent market presence. Interestingly, in the Vapor Pens category, they experienced a notable rise to 4th in October but fell to 10th by December, indicating a volatile market position that could be attributed to seasonal trends or competitive pressures. The Pre-Roll category saw a positive trajectory, with Mule Extracts moving up from 26th in September to 19th by December, suggesting a growing interest in their offerings within this segment.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Mule Extracts has experienced notable fluctuations in its ranking over the last few months, reflecting a dynamic market position. In September 2024, Mule Extracts held the 8th position, but it impressively climbed to 4th in October, indicating a significant surge in consumer preference or strategic market moves. However, by December, the brand slipped back to the 10th spot, suggesting potential challenges in maintaining its earlier momentum. This volatility is contrasted by the more stable performance of competitors like Farmer's Friend Extracts, which consistently maintained a rank around the 8th and 9th positions, and Higher Cultures, which showed a positive trend by moving from 13th to 8th place over the same period. Meanwhile, Select, despite being a strong player, experienced a decline from 7th to 11th, indicating potential market share shifts. These dynamics highlight the competitive pressures and opportunities for Mule Extracts to strategize for sustained growth amidst fluctuating market conditions.
Notable Products
In December 2024, Mule Extracts saw its top-performing product as the Mule Kicker - Twisted Citrus Gummy (100mg), which rose to the number one rank with sales of 10,243. This product consistently held the second position in the preceding months, indicating a notable increase in popularity. The Mule Kicker - Raspberry Pomegranate Gummy (100mg), previously the top seller from September to November, slipped to second place, albeit with strong sales figures. The Kicker - Pineapple Dreams Gummy (100mg) maintained a steady presence, climbing to the third rank from its previous positions. Additionally, the Mimosa x Jealousy Infused Pre-Roll (1g) made a significant entry into the rankings, securing the fifth spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
