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Feb-2026
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Overview
Market Insights Snapshot
Mule Extracts has shown varied performance across different categories in both New Jersey and Oregon. In New Jersey, the brand saw some improvement in the Edible category, climbing from a rank of 31 in November 2025 to 28 by February 2026. However, this upward trend was not consistent as they were unable to break into the top 30 in the Vapor Pens category during January 2026, indicating potential challenges in sustaining their market presence. Despite this, a notable increase in sales for Vapor Pens in February suggests a rebound and potential for growth in this category.
In Oregon, Mule Extracts has maintained a strong position, especially in the Beverage and Edible categories. Consistently ranking within the top five for these categories, the brand demonstrates a solid foothold in the market. However, a slight dip from rank 3 to 4 in the Beverage category in February 2026 might indicate increasing competition or shifting consumer preferences. Meanwhile, the Pre-Roll category shows a promising upward trend, with the brand improving its rank from 30 in November 2025 to 19 by February 2026, reflecting a growing acceptance and demand for their products in this segment. This diversified performance across categories highlights the brand's strengths and areas for potential growth in each state.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has experienced notable fluctuations in its market position over recent months. Starting from a strong 4th place in November 2025, the brand slipped to 8th in January 2026 before recovering to 5th in February 2026. This volatility contrasts with the steady performance of Hellavated, which consistently maintained a top 4 position, and FRESHY, which showed an upward trajectory, climbing from 5th to 3rd. Meanwhile, NW Kind held a stable rank around 6th, while Oregrown demonstrated a notable jump from 10th to 5th in January, before settling at 7th in February. These dynamics suggest that while Mule Extracts remains a competitive player, it faces pressure from both established and rising brands, indicating a need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In February 2026, Mule Extracts' top-performing product was the Mule Kicker - Raspberry Pomegranate Gummies 10-Pack (100mg), maintaining its first-place rank consistently from November 2025 through February 2026, with sales reaching 8249 units. The CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) showed a notable rise to second place, up from fifth in previous months, indicating a growing preference for balanced CBD/THC offerings. The Kicker - Pineapple Dreams Gummy (100mg) climbed to third place, marking its first appearance in the top ranks since November. Meanwhile, the Peachy Gummy (100mg) and Twisted Citrus Live Resin Gummy (100mg) slipped in the rankings to fourth and fifth, respectively, despite their strong performances in prior months. This shift highlights increasing competition among Mule Extracts' edibles, with new consumer favorites emerging.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
