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Nov-2024
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Overview
Market Insights Snapshot
Nanticoke's performance in New York has shown varied results across different cannabis categories. In the Flower category, Nanticoke has maintained a strong presence, consistently ranking within the top 10, peaking at 5th position in both October and November 2024. This stable ranking indicates a solid consumer base and a strong product offering in this category. Conversely, the Edible category has seen Nanticoke barely make it into the top 30, indicating a potential area for growth or improvement. The brand ranked 28th in November 2024, a slight drop from its 27th position in October, suggesting a need for strategic adjustments to boost its standing.
For Pre-Rolls, Nanticoke has demonstrated competitive performance, climbing to 4th place in October before settling at 5th in November 2024. This upward movement reflects a positive consumer response and possibly effective marketing strategies or product innovations. However, the Vapor Pens category presents a challenge, as Nanticoke fell out of the top 30 in November, ranking 38th. This decline from a steady 32nd position in the previous months may point to increasing competition or shifting consumer preferences. The mixed results across these categories highlight the brand's strengths and potential areas for strategic focus within the New York market.
Competitive Landscape
In the competitive landscape of the New York Flower category, Nanticoke has shown a steady performance with a consistent rank of 5th place in both October and November 2024, after a slight dip to 7th in September. This stability is notable given the dynamic shifts among its competitors. For instance, Rythm improved its position from 8th in September to 6th in October but fell back to 7th in November, indicating a volatile trend. Meanwhile, Find. made a significant leap from being outside the top 20 in September to securing the 6th spot in November, highlighting a rapid increase in market presence. Despite these shifts, Nanticoke's consistent ranking suggests a strong foothold in the market, although it faces stiff competition from brands like Matter., which maintained a top-three position throughout the period, and Revert Cannabis New York, which consistently ranked just above Nanticoke. This competitive environment underscores the importance for Nanticoke to leverage its stable performance and explore strategies to climb higher in the rankings.
Notable Products
In November 2024, Blue Dream 3.5g maintained its position as the top-performing product for Nanticoke, with a notable sales figure of 7183 units. Blue Dream Pre-Roll 0.5g also held steady in the second position, continuing its consistent performance from previous months. Coconut Cream 3.5g showed a positive shift, moving up to the third rank from its previous fifth position in October. A new entrant, Maui Macnut 3.5g, debuted at the fourth rank, indicating strong initial sales. Blue Dream Pre-Roll 5-Pack 2.5g saw a slight decline, dropping to the fifth position from third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
