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Oct-2024
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Overview
Market Insights Snapshot
Nanticoke's performance across various product categories in New York reveals a mixed bag of rankings and sales figures. In the Flower category, Nanticoke consistently maintained a strong presence, holding steady at the 5th or 6th position over the past few months, indicating robust demand and consumer loyalty. Conversely, the Edible category presents a challenge, as Nanticoke failed to make it into the top 30 for both July and September, only appearing in August and October at the 33rd and 31st positions, respectively. This inconsistency suggests potential areas for improvement or a need to reevaluate their edible product offerings to better capture market share.
In the Pre-Roll category, Nanticoke showed notable progress, climbing from the 6th position in July, August, and September to the 4th position in October, highlighting a positive trend and possibly an effective strategy in this segment. Meanwhile, Vapor Pens remained relatively static, with Nanticoke hovering around the 31st position throughout the months, indicating a stable but limited market presence. This consistency in the Vapor Pens category suggests a need for innovation or marketing efforts to enhance their ranking. Overall, while Nanticoke demonstrates strength in certain categories, there is room for growth and strategic adjustments in others to improve their overall market performance in New York.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Nanticoke has demonstrated a consistent presence, maintaining a stable rank between 5th and 6th place from July to October 2024. This stability suggests a strong brand loyalty and market presence, despite facing stiff competition. Notably, Revert Cannabis New York has shown upward momentum, climbing from 4th to 3rd place, which could pose a challenge to Nanticoke's position. Meanwhile, LivWell experienced a downward trend, dropping from 2nd to 4th place, potentially opening opportunities for Nanticoke to capture more market share. Rythm and Back Home Cannabis Co. have also shown positive trends, with Rythm improving its rank from 9th to 6th and Back Home Cannabis Co. moving from 14th to 7th, indicating a dynamic and competitive environment. For Nanticoke, maintaining its current rank amidst these shifts highlights its resilience but also underscores the need for strategic initiatives to enhance its competitive edge and capitalize on potential market shifts.
Notable Products
In October 2024, Blue Dream 3.5g from Nanticoke maintained its top position in the Flower category with sales reaching 6411 units. The Blue Dream Pre-Roll 0.5g held steady in the second position for the Pre-Roll category, showing a significant increase in sales compared to previous months. Notably, Blue Dream Pre-Roll 5-Pack 2.5g climbed to third place in October, up from fifth in September, indicating a rising preference among consumers. White Widow Pre-Roll 0.5g experienced a slight drop in its ranking to fourth place, while Coconut Cream 3.5g consistently held the fifth position in the Flower category. These shifts suggest a growing demand for Blue Dream variants, while other products showed stable performance with slight fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
