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Dec-2024
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Overview
Market Insights Snapshot
Nanticoke's performance in the New York cannabis market showcases notable trends across different product categories. In the Edible category, Nanticoke displayed a consistent presence, moving from 31st in September to 27th in both October and December, although it briefly dipped back to 31st in November. This suggests a stable but competitive positioning within the top 30 brands, with a positive sales trajectory, as evidenced by the increase to $65,945 in December. In contrast, the Vapor Pens category presents a more challenging landscape for Nanticoke, as they fell out of the top 30 by November, ranking 36th and further dropping to 40th in December, indicating potential areas for improvement or increased competition.
In the Flower category, Nanticoke maintained a strong presence in New York, consistently ranking within the top 10. Although they experienced a slight dip from 6th place in October to 8th place by December, the brand's sales figures suggest robust demand, with December sales reaching over $1.3 million. Similarly, in the Pre-Roll category, Nanticoke held steady at 6th place for most of the period, only briefly rising to 5th in October, indicating a solid foothold in this segment. Such performance highlights Nanticoke's strength in these traditional product categories, contrasting with the competitive challenges faced in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Nanticoke has shown resilience and steady performance, maintaining a consistent presence in the top 10 brands from September to December 2024. Notably, Nanticoke's rank shifted from 7th in September to 8th in December, indicating a slight decline in its competitive standing. However, this is contrasted by a positive sales trajectory, with sales increasing each month, suggesting strong consumer loyalty or effective marketing strategies. In comparison, Rythm consistently outperformed Nanticoke, holding a higher rank and experiencing a significant sales boost, particularly in October and November. Meanwhile, Rolling Green Cannabis demonstrated a remarkable rise in rank from 10th to 6th, coupled with substantial sales growth, potentially posing a competitive threat to Nanticoke. On the other hand, Platinum Reserve and FlowerHouse New York experienced fluctuations in rank and sales, with Platinum Reserve dropping to 18th in October before recovering to 9th by December, and FlowerHouse New York showing a notable recovery in December after a dip in October and November. These dynamics highlight the competitive pressures Nanticoke faces, emphasizing the importance of strategic positioning and market adaptation to maintain and improve its standing in the New York Flower market.
Notable Products
In December 2024, the top-performing product for Nanticoke was Blue Dream Pre-Roll (0.5g), which climbed to the number one spot with sales reaching 8943 units. Following closely, Blue Dream (3.5g) held the second rank, maintaining its consistent performance from previous months where it was the top product. Mac Nilla Pre-Roll (0.5g) entered the rankings at third place, showcasing strong demand despite not being ranked in earlier months. Sour Orange Diesel Kush Pre-Roll (0.5g) also made a notable entry at fourth position. Coconut Cream (3.5g) remained steady at fifth, consistent with its ranking from September through November, indicating stable consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
