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Oct-2024
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Overview
Market Insights Snapshot
Natural Selections has shown a consistent presence in the Massachusetts concentrates market, maintaining a rank within the top 30 brands from July to October 2024. Despite fluctuations in sales figures, with a peak in August followed by a decline in subsequent months, the brand has managed to retain its position at 28th for three out of the four months analyzed. This stability indicates a steady demand for their concentrates, although the slight dip in rank to 27th in September suggests potential challenges in maintaining momentum amidst competitive pressures.
In contrast, the performance of Natural Selections in the Massachusetts flower category highlights a more dynamic landscape. The brand did not break into the top 30 rankings, with positions ranging from 41st to 50th over the analyzed period. Despite this, there was a notable improvement in October, where they climbed to 41st place, suggesting a positive shift in consumer preference or strategic adjustments made by the brand. This upward movement in the flower category could be indicative of successful market strategies or product innovations that resonate with consumers, though the brand still faces significant competition to enter the top tier of the market.
Competitive Landscape
In the Massachusetts flower category, Natural Selections has shown a fluctuating yet promising trajectory in recent months. While the brand did not make it to the top 20, its rank improved from 50th in August 2024 to 41st by October 2024, indicating a positive trend in market presence. This upward movement is noteworthy, especially when compared to competitors like Cookies, which also saw an improvement from 55th to 44th during the same period. However, Standard Farms experienced a decline, dropping from 26th in August to 43rd in October, which could signify an opportunity for Natural Selections to capture more market share. Meanwhile, Smyth Cannabis Co. maintained a relatively stable position, hovering around the mid-30s, while LIT showed a significant rise from 62nd in July to 40th in October, suggesting a competitive environment. These dynamics highlight the potential for Natural Selections to leverage its recent gains and strategize for further growth amidst a shifting competitive landscape.
Notable Products
In October 2024, Natural Selections' top-performing product was Strawberry Candy (3.5g) in the Flower category, maintaining its number one rank from September with notable sales of 1790 units. Grape Cream Cake (3.5g) also performed well, rising to the second position from third in September. Intergalactic (3.5g) held steady in third place, slipping one spot from its second-place rank in September. Dulce De Uva (3.5g) remained in fourth place, consistent with its debut ranking in September. Pure Michigan Live Resin Badder (1g) entered the top five for the first time, marking its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
