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Dec-2025
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Overview
Market Insights Snapshot
Nature's Heritage has shown a varied performance across different states and product categories. In Illinois, the brand's presence in the Flower category is improving, with a notable rise from rank 60 in September to 54 by December 2025, indicating a growing acceptance and market penetration. However, their absence in the top 30 for Pre-Rolls until November, where they suddenly appear at rank 38, suggests either a late entry into the market or a significant improvement in sales strategy. Meanwhile, in Massachusetts, Nature's Heritage maintained a strong position in Concentrates, consistently holding the third rank over the last four months of 2025. This consistent ranking highlights the brand's strong foothold and consumer preference in this category within the state.
In Maryland, Nature's Heritage has demonstrated a robust performance in the Concentrates category, moving from rank 5 in September to rank 4 by December, showcasing their competitive edge in this segment. The Flower category also witnessed a positive shift, moving from rank 18 in September to 17 in December, suggesting a steady consumer base. On the other hand, the Vapor Pens category in Maryland saw Nature's Heritage consistently hovering around the 31st to 32nd rank, indicating a potential area for growth or a need for strategic adjustments. Notably, in Massachusetts, the brand's performance in the Pre-Roll category fluctuated but remained strong, reclaiming the second position in December after a brief drop to fourth in October and November, reflecting a resilient market presence.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Nature's Heritage has experienced fluctuations in its ranking over the last few months of 2025. Starting at 18th place in September, it maintained this position in October, dropped to 19th in November, and then climbed back to 17th in December. This indicates a resilience in maintaining its market presence despite competitive pressures. Notably, Good Green showed a significant rank improvement from 11th to 6th in October but fell to 16th by December, suggesting volatility in its sales performance. Meanwhile, Savvy and JustFLOWR (MA) have also shown fluctuations, with Savvy dropping from 16th to 19th and JustFLOWR (MA) moving from 13th to 15th over the same period. Interestingly, Find. made a notable leap from being outside the top 20 in September to 16th in November, before settling at 18th in December. These dynamics suggest that while Nature's Heritage faces stiff competition, its ability to regain rank in December could be indicative of strategic adjustments or seasonal demand shifts. For those interested in deeper insights into these market trends, acquiring advanced data could provide valuable foresight into the evolving competitive landscape.
Notable Products
In December 2025, Local Skunk Pre-Roll (1g) emerged as the top-performing product for Nature's Heritage, climbing from its previous rank of third in November to first, with notable sales reaching 5,506 units. Lamb's Bread Pre-Roll (1g) maintained its strong performance, consistently holding the second position from October through December. Governmint Oasis Pre-Roll 2-Pack (1g) entered the rankings at third place, showcasing a significant debut. Lilac Diesel Pre-Roll 2-Pack (1g) followed closely, starting at fourth place in December. Double Krush Pre-Roll (1g), previously the leader, dropped to fifth place, indicating a shift in consumer preference this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
