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Dec-2024
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Overview
Market Insights Snapshot
Nature's Heritage has shown notable performance in the Massachusetts market, particularly in the Concentrates category, where it consistently held the 3rd position from October to December 2024. This stability indicates a strong foothold in this segment, with sales peaking in November. However, in the Flower category, the brand experienced a decline in December, dropping to the 28th position, despite having improved its rank earlier in the year. This fluctuation suggests potential challenges in maintaining a consistent market presence in the Flower category. In contrast, the Pre-Roll category saw a positive shift, with Nature's Heritage moving up to the 9th position in December, a significant rebound from a lower ranking in November.
In Maryland, Nature's Heritage demonstrated strong performance in Concentrates, reclaiming the 2nd position in December after a brief dip in November. This upward movement reflects robust consumer demand and effective market strategies. The Flower category also showed promising growth, with the brand improving from the 21st position in September to reach the 13th spot in November, although it slightly receded to 16th by December. Meanwhile, the Pre-Roll category remained relatively stable, maintaining a position within the top 15 throughout the observed period. The brand's ability to navigate these categories with varying degrees of success highlights its adaptability and market awareness across different product lines in Maryland.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Nature's Heritage has demonstrated notable fluctuations in its market position over the last few months. Starting from September 2024, Nature's Heritage was not ranked in the top 20, but it made a significant leap to 18th place in October, further climbing to 13th in November before slightly dropping to 16th in December. This upward trend in the fall months was marked by a substantial increase in sales, peaking in November, which suggests a strong market acceptance and growing consumer preference. In comparison, LivWell maintained a relatively stable position, fluctuating between 17th and 20th rank, while Roll One and CULTA consistently held higher ranks, though CULTA saw a notable sales surge in December. Meanwhile, The Essence experienced a decline in rank and sales over the same period. These dynamics highlight Nature's Heritage's potential to further solidify its position in the Maryland Flower market, especially if it can sustain its sales momentum and continue to capture market share from its competitors.
Notable Products
In December 2024, the top-performing product from Nature's Heritage was Double Krush Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 7324 units. Guicy Banger Pre-Roll (1g) followed closely in second place, also in the Pre-Roll category. Lemon Margy (3.5g), a Flower product, ranked third, showing a slight decline from its second-place position in November. Banana Punch Pre-Roll 2-Pack (1g) improved its standing, moving up from fifth in November to fourth in December. Banana Punch (3.5g) entered the top five for the first time, indicating a growing interest in this Flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
