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Oct-2024
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Overview
Market Insights Snapshot
Nature's Heritage has demonstrated a strong presence in the Massachusetts market, particularly in the Concentrates category, where it consistently maintained a top-four ranking over the past four months. This stability suggests a loyal customer base and effective market strategies within this category. However, the brand's performance in the Flower category has been more volatile, with rankings fluctuating from 23rd in July to 32nd in September, before recovering to 25th in October. This indicates potential challenges in maintaining a competitive edge or changes in consumer preferences. Notably, in the Vapor Pens category, Nature's Heritage did not break into the top 30 rankings, highlighting a potential area for growth or reevaluation of their product offerings.
In Maryland, Nature's Heritage has shown remarkable consistency in the Concentrates category, securing the third position for four consecutive months. This consistent performance underscores the brand's strong foothold and possibly superior product quality in this segment. The Flower category in Maryland also saw a positive trend, with the brand climbing from 22nd place in September to 17th in October, reflecting a significant improvement and possibly increasing consumer interest. However, the Pre-Roll category displayed less movement, with rankings hovering around the 12th to 15th positions, suggesting a stable yet unremarkable performance. These insights reveal areas of strength and opportunities for Nature's Heritage to enhance its market presence further.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Nature's Heritage has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 20th in July 2024, Nature's Heritage maintained its position in August, dropped to 22nd in September, and then climbed to 17th by October. This upward movement in October suggests a positive trend in sales performance, as evidenced by its sales increase. In comparison, Old Pal has shown a consistent rise, moving from 24th to 19th, indicating a steady growth trajectory. Meanwhile, Roll One and CULTA have maintained stronger positions, with Roll One slightly declining from 13th to 16th and CULTA improving from 18th to 15th. (the) Essence has experienced more volatility, peaking at 14th in August before settling at 18th in October. These dynamics highlight the competitive pressure Nature's Heritage faces, particularly from brands like Roll One and CULTA, which consistently outperform in sales, but also demonstrate the potential for Nature's Heritage to capitalize on its recent positive momentum.
Notable Products
In October 2024, Lemon Cherry Gelato (3.5g) reclaimed its top position in the Nature's Heritage lineup, moving up from third place in September, with sales reaching 5415 units. Lamb's Bread Pre-Roll (1g) maintained a strong presence, holding the second position after leading in August and September. Guicy Banger (3.5g) entered the rankings for the first time in October at third place, indicating a positive reception. Ebony Ivory Pre-Roll (1g) slipped to fourth, continuing a downward trend from its peak position in August. Local Skunk Pre-Roll (1g) returned to the rankings in fifth place after being unranked in September, showing resilience in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
