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Jan-2026
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Overview
Market Insights Snapshot
Nature's Heritage has shown varied performance across different states and product categories. In Illinois, the brand has seen a gradual improvement in the Flower category, moving from a rank of 61 in October 2025 to 50 by January 2026. This positive trend is mirrored in their sales figures, which have steadily increased over the same period. However, their presence in the Pre-Roll category is less consistent, with the brand not making it into the top 30 in certain months, indicating potential areas for growth or strategic realignment.
In Massachusetts and Maryland, Nature's Heritage has maintained a strong foothold in the Concentrates category, consistently ranking third in both states. This stability suggests a solid consumer base and effective market strategies in this segment. However, in Massachusetts, the brand's performance in the Vapor Pens category shows slight improvement, moving from rank 40 to 34 over the four months. Conversely, their Flower category ranking in Massachusetts has fluctuated, indicating a competitive market environment. Meanwhile, in Maryland, the Vapor Pens category shows a decline in ranking, suggesting challenges that may need to be addressed to regain market share.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Nature's Heritage has maintained a consistent presence, ranking 18th in October and December 2025, and 19th in November 2025 and January 2026. This stability contrasts with the fluctuating ranks of competitors like Good Green, which saw a significant drop from 5th in October to 18th by January. Meanwhile, Savvy experienced a decline, falling out of the top 20 by January 2026. JustFLOWR (MA) consistently outperformed Nature's Heritage, maintaining a rank between 16th and 17th throughout the period. Despite these competitive pressures, Nature's Heritage's sales demonstrated resilience, with a notable peak in December 2025, suggesting effective strategies in capturing consumer interest during peak sales periods. This analysis underscores the importance of strategic positioning and adaptability in maintaining and improving market rank amidst dynamic competitive shifts.
Notable Products
In January 2026, Nature's Heritage's top-performing product was the Lilac Diesel Pre-Roll 2-Pack (1g), which rose to the number one rank from fourth place in December 2025, with notable sales of 4,359 units. The Local Skunk Pre-Roll (1g) followed closely in the second position, dropping from its previous top rank in December. Governmint Oasis Pre-Roll 2-Pack (1g) maintained its third-place ranking from the previous month, indicating consistent performance. Meanwhile, the Lilac Diesel Pre-Roll (1g) dropped to the fourth position after being unranked in November and December. Lamb's Bread Pre-Roll 2-Pack (1g) entered the rankings at fifth place, showing a slight decline from its previous fourth position in November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
