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Nov-2025
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Overview
Market Insights Snapshot
In Illinois, Nature's Heritage has shown a noteworthy entry into the Concentrates category, securing the 22nd spot in November 2025 after not appearing in the top 30 in the preceding months. This suggests a positive momentum and growing consumer interest in their concentrates. However, their performance in the Flower category has been more stable, with a slight upward trend from 60th in August to 57th by November. In the Pre-Roll category, Nature's Heritage made its first appearance in the rankings in November, coming in at 32nd, indicating potential for growth in this segment.
In Massachusetts, Nature's Heritage has maintained a strong position in the Concentrates category, moving up from 3rd to 2nd place by November 2025, reflecting robust sales growth. Their performance in the Pre-Roll category remains solid, consistently ranking in the top 5, though there was a slight decline from 2nd to 3rd place between September and October. In the Vapor Pens category, they have fluctuated in the lower ranks, moving from 36th to 38th, suggesting some challenges in capturing market share. Meanwhile, in Maryland, Nature's Heritage shows resilience in the Concentrates category, maintaining a top 5 position throughout the months, while experiencing some volatility in the Flower and Pre-Roll categories. Their Vapor Pens category performance remains modest, consistently appearing in the lower tier of the top 30.
Competitive Landscape
In the Massachusetts pre-roll category, Nature's Heritage has demonstrated a strong competitive presence, consistently maintaining a top 5 rank over the past few months. Despite a slight dip in sales from September to November 2025, Nature's Heritage held its ground at the third position in both October and November, following a brief surge to second place in September. This resilience is notable given the fierce competition from brands like Jeeter, which has consistently dominated the top rank, and Cali-Blaze, which made a significant leap from ninth in August to second in October and November. Meanwhile, No.9 Sunflower Collection and Happy Valley (MA) have also shown fluctuating ranks, with Happy Valley climbing to fourth in November. These dynamics highlight the competitive landscape in which Nature's Heritage operates, underscoring the importance of strategic positioning to maintain and potentially improve its market standing.
Notable Products
In November 2025, the top-performing product from Nature's Heritage was Double Krush Pre-Roll (1g), maintaining its first-place ranking from October, with sales reaching 5284 units. Lamb's Bread Pre-Roll (1g) secured the second position, consistently holding this rank since September, with sales figures slightly increasing to 4116 units. Notably, the Lamb's Bread Pre-Roll 2-Pack (1g) emerged as a new contender, debuting at the third position. Local Skunk Pre-Roll (1g) remained steady at fourth place across three consecutive months. Orange Chameleon Pre-Roll (1g) entered the rankings at fifth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
