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Nov-2024
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Overview
Market Insights Snapshot
Nature's Heritage has demonstrated varied performance across different product categories and states, reflecting both strengths and areas for potential growth. In the Massachusetts market, Nature's Heritage has maintained a strong presence in the concentrates category, consistently ranking 3rd in both October and November 2024. This indicates a solid foothold in this segment despite a slight decrease in sales from October to November. Conversely, their position in the vapor pens category suggests room for improvement, as they ranked 50th in November, indicating they fell outside the top 30 brands for several months. This disparity highlights the brand's concentrated strength in certain categories, while suggesting opportunities for strategic shifts in others.
In Maryland, Nature's Heritage has shown noteworthy progress in the flower category, climbing from the 21st position in September to 14th by November 2024. This upward trend is supported by a significant increase in sales, suggesting a growing consumer preference for their flower products. However, in the concentrates category, their ranking dropped from 3rd in September to 6th in November, which may warrant attention to regain their competitive edge. Their consistent 13th rank in pre-rolls throughout the fall months indicates stable performance, yet also highlights the challenge of breaking into the top tier. These movements across different categories and states underscore Nature's Heritage's dynamic market presence and potential for targeted growth.
Competitive Landscape
In the Maryland flower category, Nature's Heritage has shown a notable upward trajectory in its rankings over the past few months, moving from 20th place in August 2024 to 14th place by November 2024. This positive shift in rank is accompanied by a significant increase in sales, indicating growing consumer preference and market presence. In contrast, Garcia Hand Picked maintained a relatively stable position around the 10th to 13th ranks, while Roll One experienced a slight decline, dropping from 13th to 16th place. Meanwhile, Evermore Cannabis Company saw a decrease in rank from 8th to 12th, despite having higher sales figures than Nature's Heritage. This suggests that Nature's Heritage is effectively capturing market share and improving its competitive standing, even against brands with traditionally stronger sales.
Notable Products
In November 2024, Lamb's Bread Pre-Roll (1g) reclaimed its top spot as the best-selling product for Nature's Heritage, with a notable sales figure of 5,250 units. Guicy Banger (3.5g) climbed to the second position in the Flower category, improving from third place in October 2024. Gelato 33 (3.5g) made its debut in the rankings, securing the third spot among Flower products. Banana Punch Pre-Roll 2-Pack (1g) entered the list at fourth place in the Pre-Roll category. Lemon Margy (3.5g) rounded out the top five, maintaining its position from October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
