.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Colorado concentrates market, NectarBee has shown a notable upward trajectory in the latter part of 2024. The brand managed to climb from a rank outside the top 30 to 68th in November, further advancing to 55th by December. This indicates a positive trend and suggests that NectarBee is gaining traction in this competitive category. However, the absence of a ranking in September and October highlights the challenges the brand faced earlier in the year, which they seem to have overcome by the year's end.
For topicals in Colorado, NectarBee has maintained a strong presence throughout the last quarter of 2024. The brand consistently hovered around the top 10, with a slight dip to 9th in November, before regaining its position at 7th in December. This steady performance underscores NectarBee's strong foothold in the topical category, reflecting consumer loyalty and possibly effective brand strategies in this segment. The significant sales increase in December also suggests that the holiday season might have played a role in boosting their sales figures.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, NectarBee has experienced notable fluctuations in its ranking over the last few months of 2024. Starting in September, NectarBee was ranked 8th, improving to 7th in October, then dropping to 9th in November before climbing back to 7th in December. This volatility suggests a dynamic market environment where NectarBee is competing closely with brands like Highly Edible and ioVia, which also show variations in their rankings. Notably, Nordic Goddess consistently outperforms NectarBee, maintaining a stable position within the top 5, indicating a strong market presence. Despite these challenges, NectarBee's sales saw a significant boost in December, suggesting a positive trend that could help stabilize its rank in the coming months. This competitive analysis highlights the importance of strategic positioning and market adaptation for NectarBee to enhance its standing in the Colorado topical category.
Notable Products
In December 2024, NectarBee's CBD/THC 1:5 Heal Line Nerve Salve emerged as the top-performing product, climbing from the second rank in November to first place, with notable sales of 787 units. The CBD/THC 1:1 Heal Line Muscle Balm maintained a strong presence, ranking second, an improvement from its third position in November. Pure Caviar, a concentrate, remained a consistent performer, holding onto the second rank from October and November, before settling in third place in December. Ginger Ale, a beverage, held steady in its fourth rank over the months, despite minor fluctuations in sales. This analysis highlights a trend of increasing preference for topical products in December compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
