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Oct-2024
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Overview
Market Insights Snapshot
Neighborgoods has shown varied performance across different categories and states, with some notable movements in rankings and sales figures. In Massachusetts, the brand's presence in the Flower category was not strong enough to break into the top 30 rankings from July to October 2024. However, in the Vapor Pens category, Neighborgoods made a promising entry at rank 64 in August and improved slightly to rank 61 by September. This upward trend, albeit modest, indicates a growing foothold in the Massachusetts vapor pen market, suggesting potential for future growth if the brand continues to gain traction.
In contrast, Neighborgoods has demonstrated a stronger performance in Ohio, particularly in the Edible category, where it consistently maintained a top 10 position, climbing to rank 3 by September and holding steady through October. This consistent high ranking reflects a strong consumer preference and robust sales in the edible segment. Meanwhile, in the Vapor Pens category, the brand showed a steady upward trajectory, moving from rank 20 in July to rank 12 by October. This consistent improvement across categories in Ohio suggests that Neighborgoods is successfully capturing market share and could potentially leverage this momentum to enhance its presence in other states and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Neighborgoods has shown a notable upward trajectory in rankings over the past few months. Starting from the 7th position in July 2024, Neighborgoods climbed to 3rd place by September and maintained this rank in October. This rise in rank is indicative of a strong growth in sales, reflecting a positive reception among consumers. In contrast, Incredibles consistently held the top position, showcasing their dominance in the market, while Camino experienced a decline from 2nd to 5th place, suggesting potential challenges in maintaining their market share. Meanwhile, Encore Edibles improved their standing from 7th to 4th place, indicating competitive pressure on Neighborgoods to sustain its growth. The dynamic shifts in rankings highlight the competitive nature of the Ohio edible market, with Neighborgoods emerging as a strong contender against established brands.
Notable Products
In October 2024, Blue Zushi (2.83g) emerged as the top-performing product for Neighborgoods, leading the sales in the Flower category with notable sales figures of 6,830 units. Following closely, Apple Fritter (2.83g) climbed to the second position, showing an increase from its third place in September, with impressive sales momentum. Cap J (2.83g) slightly dropped to the third rank after maintaining second place in August and September, indicating a competitive shift in the Flower category. Baby Yo Duh (2.83g) debuted in the rankings at fourth place, suggesting a growing consumer interest. Meanwhile, Cherry Lime Sunshine Live Resin Gummies 20-Pack (100mg) secured the fifth position in the Edible category, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
