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Nov-2024
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Overview
Market Insights Snapshot
Neighborgoods has shown varied performance across different states and product categories. In Ohio, the brand has consistently maintained a strong presence in the Edible category, ranking 4th in November 2024 after peaking at 3rd in October. This indicates a robust market position and consumer preference in the state. Conversely, in the Vapor Pens category in Massachusetts, Neighborgoods did not make it into the top 30 rankings by November 2024, reflecting either a competitive market or a potential area for growth. This absence from the top rankings might suggest a need for strategic adjustments to capture more market share.
In the Flower category in Ohio, Neighborgoods experienced a notable fluctuation in its rankings, dropping from 11th in September to 18th in October, before slightly improving to 17th in November. This volatility could highlight a competitive landscape or shifting consumer preferences within the state. Meanwhile, their performance in the Vapor Pens category in Ohio shows a positive trend, climbing steadily from 18th in August to 11th by November. This upward movement suggests a growing acceptance and demand for their products in this category, indicating potential for further market expansion.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Neighborgoods has experienced notable fluctuations in its market positioning from August to November 2024. Initially ranked 31st in August, Neighborgoods made a significant leap to 11th place in September, indicating a strong surge in consumer demand. However, the brand's rank slightly declined to 18th in October and stabilized at 17th in November. This pattern suggests that while Neighborgoods captured substantial market attention, sustaining this momentum remains a challenge amidst fierce competition. Notably, Triple Seven and Woodward Fine Cannabis have shown strong performances, with Triple Seven peaking at 11th in October and Woodward Fine Cannabis maintaining a competitive edge with a rank of 13th in October. Meanwhile, The Standard and Pure Ohio Wellness have maintained more stable positions, suggesting consistent consumer loyalty. These dynamics highlight the competitive pressures Neighborgoods faces as it seeks to enhance its market share in Ohio's flower category.
Notable Products
In November 2024, Neighborgoods saw Blue Zushi (2.83g) maintain its top position among products, with sales reaching 16,771 units. Baby Yo Duh (2.83g) climbed from fourth to second place, reflecting a significant increase in popularity since October. Black Amber (2.83g) re-entered the rankings at third place, showcasing a notable resurgence. Cap J (2.83g) dropped one position to fourth, despite consistent sales performance over the months. The 2090 Nerdz Live Resin Cartridge (0.5g) debuted in the rankings at fifth place, marking its entry into the top performers for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
