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Jan-2025
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Overview
Market Insights Snapshot
Neighborgoods has experienced notable fluctuations in their performance across different product categories in Ohio. In the Edible category, the brand saw a steady decline in rankings from October 2024 through January 2025, dropping from 3rd to 14th place. This downward trend in rankings is mirrored by a decrease in sales, with a significant drop from October to January. In contrast, the Flower category showed a more volatile performance, with a brief improvement in December 2024, reaching the 13th rank, before plummeting to 25th in January 2025. Such shifts indicate a potential challenge in maintaining consistent consumer interest or market share in these categories.
In the Vapor Pens category, Neighborgoods maintained a steady 12th rank for October and November 2024 in Ohio, before slipping out of the top 30 by December, with no ranking in January 2025. This fall from the rankings suggests a significant decline in market presence or competitiveness in this category. The sales figures for Vapor Pens corroborate this trend, showing a marked decrease over the months. The absence of a ranking by January 2025 highlights potential areas for strategic reevaluation or marketing efforts to regain footing in this segment. The varied performance across these categories suggests that Neighborgoods may need to explore targeted strategies to address the unique challenges and opportunities within each product line.
Competitive Landscape
In the competitive landscape of the Ohio Flower category, Neighborgoods has experienced notable fluctuations in its ranking and sales performance over recent months. Starting strong in October 2024 with a rank of 14, Neighborgoods saw a dip to 19 in November, only to rebound to 13 in December. However, by January 2025, the brand fell to rank 25, indicating a challenging start to the new year. This volatility contrasts with competitors like Black Sheep, which maintained a more stable presence, consistently ranking in the low to mid-20s, and Willie's Reserve, which improved its position from 37 in October to 24 by January. Despite these challenges, Neighborgoods achieved a significant sales peak in December, outperforming its competitors, but the subsequent drop in January suggests potential market pressures or strategic shifts that may have impacted its performance. As the Ohio market continues to evolve, understanding these dynamics is crucial for stakeholders looking to capitalize on emerging trends and opportunities.
Notable Products
In January 2025, Blue Zushi (2.83g) continued to dominate the sales charts for Neighborgoods, maintaining its top rank from previous months with sales reaching 6914 units. Soap (2.83g) emerged as a strong contender in the Flower category, securing the second position. Clementine Countdown Live Resin Gummies 20-Pack (110mg) made a notable entry into the rankings at third place. The THC/CBN 1:1 Berries & Dream Live Resin Gummies 20-Pack moved up from fifth to fourth place, indicating growing popularity. Cherry Chrance Live Resin Gummies 20-Pack entered the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
