.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Massachusetts, Neighborgoods has shown varied performance across different product categories. The brand's presence in the Flower category has seen a decline, with rankings slipping from 53 in June to not appearing in the top 30 by September, indicating a significant drop in market presence. On the other hand, their Vapor Pens category has demonstrated a more stable and positive trajectory, improving from rank 65 in June to 54 by September. This suggests a growing preference or stronger market strategy in the Vapor Pens segment within the state. The absence of rankings in the Pre-Roll category after June further highlights areas where the brand may need to focus on regaining traction.
In Ohio, Neighborgoods has achieved notable success, particularly in the Edible category, where it has climbed from rank 7 in June to an impressive 3 by September, reflecting a strong market demand or successful marketing strategies. The Flower category has also seen a positive movement, entering the top 30 in August and advancing to rank 12 by September. This upward trend in both Edibles and Flower suggests a robust brand presence in Ohio. However, the Concentrates category presents a contrasting picture, with the brand dropping out of the top 30 in July and September, indicating potential challenges or competitive pressures in that segment.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Neighborgoods has demonstrated a remarkable upward trajectory in recent months. Despite not being ranked in June or July 2024, Neighborgoods surged to the 31st position in August and further climbed to 12th in September, indicating a significant increase in market presence and consumer demand. This ascent is noteworthy when compared to competitors like Classix, which maintained a steady position from 10th in August to September, and Simply Herb, which improved from 16th to 13th over the same period. Meanwhile, Butterfly Effect - Grow Ohio experienced a decline from 11th to 14th, and Pure Ohio Wellness showed a positive trend, moving from 15th to 11th. Neighborgoods' rapid rise in rank suggests a successful strategy in capturing market share, potentially driven by product differentiation or targeted marketing efforts, positioning it as a formidable contender in the Ohio flower market.
Notable Products
In September 2024, Neighborgoods saw Cap J (2.83g) from the Flower category rise to the top, securing the first rank with impressive sales figures of 4,391 units. Apple Fritter (2.83g) also performed well, coming in second, while Black Amber (2.83g) followed closely in third place. Berry Gelato Live Resin Cartridge (0.5g) maintained its position at fourth, consistent with its ranking in June, despite a drop from the top spot in August. Trainwreck Distillate Cartridge (0.5g) made its debut in the rankings, landing in fifth place. This month marked a significant shift in the Flower category's dominance, with Cap J overtaking previous top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
