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Dec-2024
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Overview
Market Insights Snapshot
Next Friday has shown varied performance across different categories and provinces. In Alberta, the brand's presence in the Concentrates category fluctuated significantly, with a drop from 25th place in September to 40th in October, followed by a recovery to 26th in November, only to fall again to 39th in December. This erratic movement suggests a volatile market presence, potentially influenced by seasonal demand or competitive pressures. Interestingly, Next Friday did not manage to secure a top 30 position in the Vapor Pens category in Alberta after an initial ranking of 74th in September, highlighting a challenging market environment for this product line.
In Ontario, Next Friday showed a promising upward trend in the Concentrates category, climbing from 50th place in September to reach 39th by November, before dropping out of the top 30 in December. This upward trajectory, albeit ending with a drop, indicates growing consumer interest and potential for future market capture. Meanwhile, in Saskatchewan, the brand made a notable entry into the market with a debut at 18th place in the Concentrates category by December, and a steady presence in the Flower category, moving from 50th in November to 40th in December. This suggests a strengthening foothold in Saskatchewan, particularly in the Flower category, where sales appear to be gaining momentum.
Competitive Landscape
In the highly competitive Pre-Roll category in Alberta, Next Friday experienced a significant decline in its market position from September to December 2024, dropping from the 14th rank to falling out of the top 20 by December. This downward trend contrasts with competitors like Glacial Gold, which improved its rank from 57th to 49th, and Sheeesh!, which climbed from 56th to 48th. Despite a strong start with higher sales in September and October, Next Friday's sales plummeted by December, aligning with its drop in rank. Meanwhile, Western Cannabis and Common Ground showed more stability, with Western Cannabis maintaining a relatively steady rank and Common Ground experiencing only a slight decline. These shifts suggest that Next Friday may need to reassess its strategies to regain its competitive edge in the Alberta Pre-Roll market.
Notable Products
In December 2024, Next Friday's top-performing product was the Burner Phone Special Pre-Roll (0.5g) in the Pre-Roll category, maintaining its consistent first-place ranking since September 2024, despite a decrease in sales to 3406 units. The Mutant Tire Fire Pre-Roll (0.5g) emerged in second place, marking its debut in the rankings. The Burner Phone Special Pre-Roll 14-Pack (7g) dropped to third place from its previous steady second-place position. Chameleon Connoisseurs Pre-Roll 5-Pack (2.5g) held the fourth position, showing a slight decline in sales over the months. Finally, Next Friday Pre-Roll (0.5g) entered the list at fifth place, adding a new competitor to the mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
