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Sep-2024
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Overview
Market Insights Snapshot
Next Friday's performance across various Canadian provinces and product categories shows a dynamic landscape with notable shifts. In Alberta, the brand's presence in the Concentrates category re-emerged in September 2024, securing the 25th position after not ranking in the top 30 for the previous months. This resurgence could indicate a strategic focus or a favorable market reception. Meanwhile, in the Flower category, a downward trend was observed as the brand slipped from 18th in June and July to 44th by September, accompanied by a significant decrease in sales. Conversely, the Pre-Roll category in Alberta demonstrated a more stable performance, maintaining a relatively strong position within the top 20, despite minor fluctuations in ranking.
In Ontario, Next Friday faced challenges in maintaining its presence in the Concentrates category, dropping out of the top 30 by August 2024. This decline suggests potential competitive pressures or shifting consumer preferences. Meanwhile, in Saskatchewan, the brand's Flower category was last seen in the rankings in June, which might reflect market entry challenges or other external factors. The Pre-Roll category in Saskatchewan also saw a decline, moving from the 35th position in June to falling out of the top 30 by August, indicating potential issues with market penetration or consumer appeal. These insights suggest varying regional dynamics and highlight areas where Next Friday could potentially focus its strategic efforts.
Competitive Landscape
In the Alberta Pre-Roll market, Next Friday experienced a fluctuating rank from June to September 2024, starting at 12th, dropping to 13th in July, further slipping to 18th in August, and slightly recovering to 16th by September. This volatility in rank is notable when compared to competitors like Tweed, which maintained a relatively stable position, peaking at 12th in both July and August, and Carmel, which showed a slight improvement in rank from 17th in July to 14th in August. Despite these fluctuations, Next Friday's sales figures remained relatively consistent, indicating a stable customer base even as competitors like Freedom Cannabis and Rizzlers showed significant sales growth, with Freedom Cannabis climbing from 33rd to 18th in rank and Rizzlers improving from 45th to 17th. The data suggests that while Next Friday's rank has been challenged, its sales resilience could be a strategic advantage in the competitive landscape of Alberta's Pre-Roll category.
Notable Products
In September 2024, the top-performing product from Next Friday was the Burner Phone Special Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from August and achieving sales of 10,746 units. The Burner Phone Special Pre-Roll 14-Pack (7g) held steady at the second position, consistent with its rank in August, showing a slight increase in sales to 6,371 units. The Blueberry Fuego Pre-Roll 3-Pack (1.5g) remained in third place, demonstrating stable performance across the past months. Mutant Tire Fire Pre-Roll 3-Pack (1.5g) consistently ranked fourth, with minor fluctuations in sales figures throughout the summer. A new entry, Next Friday Pre-Roll (0.5g), debuted at the fifth position in September, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
