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Nov-2024
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Overview
Market Insights Snapshot
In Alberta, Next Friday has shown notable movements across different product categories. In the Concentrates category, the brand experienced fluctuations, peaking at 24th place in September before dropping to 38th in October and then recovering to 28th in November. This suggests a volatile but potentially promising market presence. Meanwhile, in the Flower category, Next Friday consistently ranked outside the top 30, ending in 51st place in November. This indicates a challenging market position in this category. The Pre-Roll category tells a different story, where Next Friday maintained strong performance, ranking as high as 13th in October before slipping to 20th in November. Interestingly, in the Vapor Pens category, the brand was absent from the top 30 rankings, highlighting a potential area for growth or reconsideration.
In Ontario, Next Friday's performance in the Concentrates category improved over the months, moving from 49th place in September to 38th in November, indicating a positive trend. This upward movement could suggest a growing consumer preference or successful marketing strategies. In Saskatchewan, the brand only appeared in the Flower category rankings in November, securing the 51st spot, which shows a nascent presence in this market. The absence of Next Friday in the top 30 rankings in other categories across these provinces suggests potential opportunities for market expansion or the need to reassess their product strategies to enhance their competitive edge.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Next Friday has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Initially holding a strong position with a rank of 16 in August 2024, Next Friday improved to 14 and then 13 in September and October, respectively, before dropping to 20 in November. This decline coincides with a decrease in sales from October to November, suggesting increased competition. Brands like Thumbs Up Brand and 1964 Supply Co have shown upward momentum, with Thumbs Up Brand climbing from 50 to 18 and 1964 Supply Co moving from 29 to 19 over the same period. These competitors have not only improved their rankings but have also seen a consistent increase in sales, indicating a potential shift in consumer preferences. Meanwhile, Hiway and DEBUNK have experienced mixed results, with Hiway dropping from 15 to 21 and DEBUNK showing a similar downward trend from 19 to 22, suggesting that Next Friday still maintains a competitive edge over some brands despite recent challenges.
Notable Products
In November 2024, the top-performing product for Next Friday remained the Burner Phone Special Pre-Roll (0.5g), maintaining its number one rank consistently from August through November, despite a decrease in sales to 5350 units. The Burner Phone Special Pre-Roll 14-Pack (7g) also held steady at the second position throughout the same period. Notably, the Chameleon Connoisseurs Pre-Roll 5-Pack (2.5g) climbed to the third rank, improving from its previous fourth place in the preceding months. Meanwhile, the Blueberry Fuego Pre-Roll 3-Pack (1.5g) dropped to fourth place, indicating a decline in sales performance. A new entry, Mutant Tire Fire Shatter (1g), debuted in the rankings at fifth place, showcasing a promising start in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
