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Oct-2024
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Overview
Market Insights Snapshot
Next Friday has demonstrated varied performance across different product categories and states/provinces. In Alberta, the brand's presence in the Concentrates category was notable in October 2024, achieving a rank of 27, marking its entry into the top 30. This is a positive development, indicating potential growth in this category. Conversely, in the Flower category, Next Friday experienced a decline, slipping from 18th place in July to 50th by October. This downward trend suggests challenges in maintaining its competitiveness in the Flower market. However, the Pre-Roll category in Alberta showed resilience, maintaining a consistent presence in the top 20, with a notable rank of 12 in both July and October.
In Ontario, Next Friday's performance in the Concentrates category fluctuated, with ranks of 37 in July and 45 in October, but notably missing from the top 30 in September. This inconsistency could point to a volatile market presence or changing consumer preferences in Ontario. Meanwhile, in Saskatchewan, the brand's entry into the Pre-Roll category was brief, only appearing in the rankings in July at 47th place, and then disappearing from the top 30 in subsequent months. This suggests that while there might be an initial interest, sustaining consumer engagement in Saskatchewan could be a challenge for Next Friday in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Next Friday has shown a notable fluctuation in its ranking over the past few months, indicating a dynamic market position. Starting in July 2024, Next Friday was ranked 12th, but experienced a dip to 16th in August before recovering to 13th in September and maintaining a 12th place in October. This recovery suggests resilience and potential strategic adjustments that have positively impacted its sales trajectory. In contrast, Good Supply has consistently held a higher rank, albeit with a slight decline from 8th to 10th over the same period, indicating a potential vulnerability. Meanwhile, Pure Sunfarms and Carmel have shown varying degrees of stability and improvement, with Carmel notably climbing from 17th to 13th, potentially challenging Next Friday's position. The entry of Rizzlers into the top 20, moving from 27th to 14th, highlights an emerging competitor that could further influence market dynamics. These shifts underscore the importance for Next Friday to continually adapt its strategies to maintain and improve its market standing amidst evolving competition.
Notable Products
For October 2024, the top-performing product from Next Friday is the Burner Phone Special Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place position from the previous month with sales of 7080 units. The Burner Phone Special Pre-Roll 14-Pack (7g) follows closely in second place, having improved from its August rank of second to consistently hold this position through September and October. The Blueberry Fuego Pre-Roll 3-Pack (1.5g) ranks third, showing steady sales growth from July to October. Chameleon Connoisseurs Pre-Roll 5-Pack (2.5g) remains in fourth place, while Mutant Tire Fire Pre-Roll 3-Pack (1.5g) consistently ranks fifth. Notably, the rankings for these products have remained stable since July, with only minor fluctuations between the top two positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
