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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has maintained a strong presence in the Beverage category. The brand consistently held a top-five position from October 2024 through January 2025, albeit with a slight drop from fourth to fifth place in November 2024. This stability suggests a robust consumer base and effective market strategies in the beverage segment, even though there was a noticeable decline in sales from $88,180 in October to $72,931 in January. Such a trend may indicate seasonal variations or shifts in consumer preferences that could be worth exploring further.
Conversely, Northern Connections' performance in the Topical category in Michigan appears less consistent, as the brand only emerged in the rankings in January 2025, securing the eighth position. This entry into the top 30 suggests either a strategic push or a growing demand for their topical products. However, the absence of ranking data for the preceding months signals that Northern Connections was not a significant player in this category until recently, which could imply either a new product launch or an increased marketing focus on topicals. Further analysis would be needed to determine the exact cause of this shift.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Northern Connections has maintained a relatively stable position, consistently ranking 5th from November 2024 to January 2025, after a slight drop from 4th place in October 2024. This stability is notable given the fluctuations experienced by some competitors. For instance, Highly Casual saw a decline from 4th place in November and December 2024 to 6th in January 2025, while Chill Medicated improved its rank from 7th in November 2024 to 4th in January 2025. Despite these shifts, Northern Connections' sales figures indicate a downward trend, aligning with the broader market dynamics, yet they remain competitive against brands like Pleasantea, which consistently ranks lower. The brand's ability to maintain its rank amidst these market changes suggests resilience, though there is room for strategic adjustments to bolster sales and potentially regain a higher position.
Notable Products
In January 2025, Northern Connections' top-performing product was Blue Razz Liquid Loud Syrup (200mg) in the Beverage category, reclaiming its top spot from October 2024 with sales of 941 units. Soaring Strawberry Liquid Loud Syrup (200mg) emerged as a strong contender, securing the second position with notable sales, despite not being ranked in previous months. Watermelon Liquid Loud Syrup (200mg) climbed to the third spot from its December position of fifth, showing a consistent upward trend. Black Cherry Liquid Loud Syrup (200mg) reappeared in the rankings at fourth place after not being listed in November and December. Peach Mango Liquid Loud Syrup (200mg) rounded out the top five, dropping from its December third position, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
