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Nov-2024
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Overview
Market Insights Snapshot
Northern Connections has demonstrated a dynamic presence in the Michigan cannabis market, particularly within the beverage category. Over the months from August to November 2024, the brand's ranking fluctuated, starting at 4th in August, dipping to 6th in September, and then climbing back to 4th in October before settling at 5th in November. This movement suggests a competitive positioning and resilience in the market, with sales peaking in August at over $105,000 but experiencing a notable dip in September. Despite this fluctuation, the brand maintained a strong foothold among the top contenders in the beverage category.
In contrast, Northern Connections' performance in the topical category in Michigan indicates a more challenging market environment. The brand appeared in the rankings only in August, securing the 7th position before disappearing from the top 30 in subsequent months. This absence highlights potential areas for growth or strategic reevaluation within the topical sector. The disparity between their beverage and topical category performances underscores the varying dynamics and consumer preferences across different product lines, offering insights into potential market strategies for Northern Connections moving forward.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Northern Connections has experienced fluctuating ranks over the past few months, which could impact its market positioning. Despite a strong start in August 2024 with a rank of 4th, Northern Connections saw a dip to 6th in September, before recovering slightly to 4th in October, and then settling at 5th in November. This volatility contrasts with the consistent performance of CQ (Cannabis Quencher), which maintained a steady 3rd place throughout the same period, indicating a strong hold on the market. Meanwhile, Highly Casual has shown resilience, managing to improve its rank to 4th in November, surpassing Northern Connections. The entry of Mary Jones into the top 10 in October and its subsequent rise to 7th by November highlights the increasing competition. These dynamics suggest that Northern Connections needs to strategize effectively to regain and maintain a higher rank, as its sales trajectory shows a decline from August to November, unlike some of its competitors who have shown growth or stability in sales figures.
Notable Products
In November 2024, Blue Razz Liquid Loud Syrup (200mg) maintained its position as the top-performing product for Northern Connections, with sales reaching 1051 units. Cherry Limeade Liquid Loud Syrup (200mg) made a notable entrance into the rankings, securing the second spot, while Green Apple Liquid Loud Syrup (200mg) moved up to third place. Watermelon Liquid Loud Syrup (200mg) debuted at fourth place, and Naked Liquid Loud Syrup (200mg) dropped to fifth from its previous second-place ranking in October. These shifts indicate a dynamic change in consumer preferences, with Blue Razz consistently leading the sales charts since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
