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Oct-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has demonstrated a consistent performance in the Beverage category. The brand maintained a solid fourth-place ranking in July, August, and October of 2024, only slipping to sixth place in September. This fluctuation in rankings is accompanied by a noticeable dip in sales during September, which could indicate a temporary market shift or increased competition. Despite the decline, Northern Connections managed to recover and return to its previous fourth-place standing by October, suggesting resilience and effective market strategies. The brand's ability to maintain a top ranking in a competitive category like Beverage highlights its strong presence and consumer appeal in Michigan.
In contrast, Northern Connections' performance in the Topical category in Michigan is less consistent. The brand achieved a tenth-place ranking in both July and August of 2024 but did not make it into the top 30 in September and October. This absence from the rankings in the latter months could be seen as a setback, possibly due to increased competition or a shift in consumer preferences. The lack of data for September and October suggests that Northern Connections may need to reevaluate its strategy in the Topical category to regain its footing and improve its market presence. This discrepancy between categories highlights the varying challenges and opportunities the brand faces across different segments.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Northern Connections has shown resilience amidst fluctuating market dynamics. Over the past few months, Northern Connections maintained a stable rank, starting at 4th place in July, dropping to 6th in September, and rebounding to 4th in October. This indicates a strong recovery and adaptability in a competitive market. Notably, tonic consistently held the 2nd position, showcasing its robust market presence, while CQ (Cannabis Quencher) maintained a steady 3rd rank, despite a decline in sales over the months. Meanwhile, Chill Medicated improved its rank from 8th to 6th, reflecting a positive sales trend. Highly Casual experienced fluctuations, peaking at 4th in September before settling at 5th in October. Northern Connections' ability to regain its 4th position suggests effective strategies in countering competitive pressures and capitalizing on market opportunities.
Notable Products
In October 2024, Northern Connections' top-performing product was Naked Liquid Loud Syrup (200mg) in the Beverage category, achieving the number one rank with sales of 1044 units. Black Cherry Liquid Loud Syrup (200mg) maintained a strong position, holding the second rank, showing a slight increase in sales to 980 units from September. Green Apple Liquid Loud Syrup (200mg) entered the rankings for the first time in October, securing the third spot. Mixed Berry Liquid Loud Syrup (200mg), which was the top performer in September, dropped to fourth place in October. Blue Razz Liquid Loud Syrup (200mg) re-entered the rankings in fifth place, indicating a resurgence after not being ranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
