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Oct-2024
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Overview
Market Insights Snapshot
Notorious has shown a varied performance across different categories and states. In Missouri, the brand has struggled in the Concentrates category, slipping from a rank of 28 in July 2024 to 39 by October 2024. This downward trend is highlighted by a significant drop in sales over these months. On the other hand, the Flower category in Missouri has been a brighter spot for Notorious, showing an upward trend from rank 38 in August to 29 in October. The sales figures for Flower in October reached a notable level, indicating a recovery and potential growth area for the brand.
In the Pre-Roll category in Missouri, Notorious maintained a relatively stable position, with rankings hovering around the low 30s. Although there was a slight dip from rank 31 in July to 34 in October, the sales decrease was less pronounced compared to Concentrates, suggesting a steadier market presence. The absence of a top 30 ranking in several months for Concentrates could be seen as a challenge for the brand, indicating potential areas for strategic improvement. Overall, while Notorious faces challenges in certain categories, its performance in the Flower category offers a promising avenue for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Notorious has demonstrated a notable upward trend in both rank and sales over the past few months. Starting from a rank of 35 in July 2024, Notorious improved its position to 29 by October 2024, indicating a positive trajectory. This improvement is significant when compared to competitors like Cloud Cover (C3), which saw a decline from rank 22 to 27 over the same period. Additionally, Square Grouper re-entered the top 50 in September and climbed to rank 30 by October, showcasing a competitive resurgence. Meanwhile, Willie's Reserve improved its rank from 43 to 31, yet remains behind Notorious. The sales data reflects these ranking changes, with Notorious experiencing a substantial increase in sales by October, surpassing several competitors. This competitive analysis highlights Notorious's strengthening position in the Missouri Flower market, suggesting a strategic advantage and potential for continued growth.
Notable Products
In October 2024, the top-performing product for Notorious was Scooby Snax Pre-Roll (0.5g) in the Pre-Roll category, achieving the number one rank with sales reaching 3,369 units, a significant rise from its fifth position in August and third in September. Triple Burger Pre-Roll (1g) followed closely at the second position, marking its first appearance in the top five, showcasing a robust entry into the market. Scooby Snax (Bulk) in the Flower category secured the third rank, maintaining a consistent presence after debuting in September. Champagne Patties (3.5g) in the Flower category was ranked fourth, showing a strong performance in its initial ranking month. Lastly, Scooby Snax (3.5g) experienced a drop to the fifth position, declining from its top rank in July, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
