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Sep-2024
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Overview
Market Insights Snapshot
In examining the performance of Notorious across various categories and states, notable trends emerge. In the Missouri market, the brand's presence in the Concentrates category has shown a decline, as evidenced by a rank drop from 29th in June to 32nd by September. This downward trend is accompanied by a significant reduction in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Conversely, in the Flower category, Notorious initially struggled, ranking 36th in July, but managed to climb back to 30th by September, indicating a potential recovery or successful strategic adjustments. The Pre-Roll category in Missouri tells a more positive story, with the brand improving its rank from 38th in June to 29th in September, suggesting a growing consumer preference or effective marketing strategies in this particular segment.
The absence of Notorious from the top 30 brands in Missouri's Concentrates category in July and September is a point of concern, as it highlights a loss of competitive edge in a critical market segment. This absence could imply missed opportunities or the need for innovation to recapture market share. However, the brand's improved standing in the Pre-Roll category, achieving a rank of 29th by September, showcases its potential to capitalize on shifting consumer preferences. The fluctuation in rankings across categories underscores the dynamic nature of the cannabis market and the importance of agile business strategies to navigate these changes effectively. The insights gained from Missouri could serve as valuable lessons for Notorious as it seeks to strengthen its foothold in other states and categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Notorious has experienced notable fluctuations in its rank and sales over the past few months. Starting from June 2024, Notorious was ranked 32nd, but despite a dip to 36th in July, it managed to climb back to 30th by September. This recovery in rank is significant, especially when compared to competitors like Atta, which consistently maintained a higher rank, reaching 28th by September. Meanwhile, Vertical (MO) also showed strong performance, consistently ranking above Notorious and peaking at 27th in August. In terms of sales, Notorious saw a sharp decline from June to August but rebounded in September, suggesting potential volatility in consumer demand or distribution challenges. In contrast, Willie's Reserve and The Standard maintained steadier sales trajectories, with Willie's Reserve even showing a consistent upward trend. These dynamics highlight the competitive pressures Notorious faces in maintaining its market position and the importance of strategic adjustments to capitalize on growth opportunities in Missouri's flower market.
Notable Products
In September 2024, Melted Strawberries Pre-Roll (0.5g) emerged as the top-performing product for Notorious, climbing from the second position in August to the first, with sales reaching 7,194 units. Triple Burger (3.5g) made a significant entry into the rankings, securing the second spot despite not being ranked in previous months. Scooby Snax Pre-Roll (0.5g) improved its standing from fourth in August to third in September, showing a positive sales trajectory. Waiting Game Pre-Roll (1g) entered the rankings in September at fourth place, indicating a growing interest. Lastly, Triple Burger Pre-Roll (1g) rounded out the top five, debuting in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
