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Dec-2024
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Overview
Market Insights Snapshot
nuEra has shown notable performance variations across different product categories in Illinois. In the Concentrates category, nuEra improved its ranking from 15th in September 2024 to 10th in November 2024, before settling at 12th in December 2024. This upward movement correlates with a significant increase in sales, particularly in November, indicating a strong market presence. The Edible category, however, tells a different story, with nuEra fluctuating between 26th and 33rd place over the same period, demonstrating some inconsistency in this segment. Meanwhile, the Flower category saw nuEra drop out of the top 30 in October, only to return in November, suggesting challenges in maintaining a steady foothold in this competitive market.
In the Pre-Roll and Vapor Pens categories, nuEra's performance in Illinois has been less prominent. The brand was ranked 51st in Pre-Rolls in September 2024 but did not make it into the top 30 in subsequent months, indicating a potential area for growth or reevaluation of their strategy. On the other hand, the Vapor Pens category saw a positive trend, with nuEra climbing from 58th in October to 46th by November and maintaining that position in December. This improvement in ranking could be attributed to a more than doubling of sales from October to November, suggesting a successful product or marketing strategy within this category. These movements highlight both the opportunities and challenges nuEra faces in expanding its market share across different product lines.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has experienced notable fluctuations in its ranking over the last few months, reflecting a dynamic market environment. In September 2024, nuEra was ranked 32nd, but its position slipped to 35th in October, before climbing to 29th in November, and then dropping again to 34th in December. This volatility indicates a competitive pressure from brands like Galaxy and Fig Farms, which have shown relatively stable or improving ranks during the same period. For instance, Galaxy maintained a top 30 position consistently, while Fig Farms peaked at 28th in October. Meanwhile, Verano and In House also present formidable competition, with In House making a significant leap from being unranked in September to 32nd in November. These shifts suggest that nuEra needs to strategize effectively to maintain and improve its market position amidst fierce competition, particularly focusing on sustaining sales momentum as evidenced by its peak in November.
Notable Products
In December 2024, nuEra's top-performing product was Indica Blueberry Live Resin Gummies 10-Pack (100mg), maintaining its position from October after briefly dropping in November. Green Apple Live Resin Gummies 10-Pack (100mg) secured the second spot, consistently ranking high throughout the previous months. Pink Lemonade Live Resin Gummies 10-Pack (100mg) emerged as a new entrant in the rankings, achieving third place. Sativa Lemon Live Resin Gummies 10-Pack (100mg) held the fourth spot, demonstrating a steady presence in the top rankings. Notably, Black Inferno (3.5g) experienced a significant drop from first place in November to fifth in December, after peaking with $3956 in sales the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
