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Oct-2024
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Overview
Market Insights Snapshot
nuEra has demonstrated a varied performance across different product categories in Illinois. In the Concentrates category, nuEra has shown a consistent presence, maintaining a ranking within the top 15 over the past few months, with a slight dip in September but recovering in October. This stability indicates a solid foothold in the concentrates market. Conversely, their performance in the Edibles category has seen a positive upward trend, improving from a rank of 31 in July to 23 in October, suggesting growing consumer interest and possibly increased market penetration in this segment. However, the Flower category tells a different story, where nuEra's rank has fluctuated, eventually descending to 33 in October, which might indicate challenges in maintaining competitiveness or consumer preference shifts.
In the Pre-Roll category, nuEra didn't make it into the top 30 rankings in October, which could be a cause for concern, highlighting potential issues in this segment. This absence from the top rankings may suggest a need for strategic adjustments to regain consumer interest. On the other hand, the Vapor Pens category, while not in the top 30, shows some resilience with a relatively stable ranking in the low 50s over the months. This steadiness might indicate a loyal customer base or consistent product performance, albeit not enough to break into the top tier. Overall, nuEra's performance across categories in Illinois reveals both opportunities and challenges, with notable strengths in concentrates and edibles but potential areas for growth in pre-rolls and vapor pens.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has experienced some fluctuations in its market position over the past few months. Starting from a rank of 31 in July 2024, nuEra improved slightly to 29 in August but then saw a decline to 32 in September and 33 in October. This downward trend in rank suggests that nuEra is facing increasing competition from other brands. For instance, 93 Boyz maintained a stronger position, consistently ranking higher than nuEra, even though it experienced a slight decline from 26 in July to 31 in October. Meanwhile, Galaxy showed a notable upward trend, moving from 43 in July to 32 in October, surpassing nuEra in the process. This competitive pressure is reflected in sales dynamics as well, with nuEra's sales peaking in August and then declining through October, indicating the need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In October 2024, the top-performing product for nuEra was the Indica Blueberry Live Resin Gummies 10-Pack (100mg) from the Edible category, which climbed to the number one rank with sales reaching 3591 units. Following closely, the Sativa Lemon Live Resin Gummies 10-Pack (100mg) secured the second position, showing a consistent rise from fifth in August to second in October. The Green Apple Live Resin Gummies 10-Pack (100mg) dropped to third place despite strong sales earlier in the year. Black Cherry Gelato (3.5g) maintained a stable presence at fourth in the Flower category, while Black Inferno (3.5g) entered the top five for the first time in October. These shifts highlight a growing consumer preference for edible products, especially those with live resin, while flower products like Black Cherry Gelato and Black Inferno continue to hold steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
