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Nov-2024
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Overview
Market Insights Snapshot
nuEra's performance across various cannabis categories in Illinois shows a dynamic presence with notable fluctuations. In the Concentrates category, nuEra has demonstrated resilience, bouncing back to the 11th position in November 2024 after a dip to 15th place in September. This indicates a strong recovery and a potential increase in consumer demand or strategic marketing efforts. The Edible category, however, presents a mixed picture; despite reaching the 25th position in October, nuEra slipped to 33rd by November. This decline might suggest challenges in maintaining a competitive edge or changes in consumer preferences. Meanwhile, their ranking in the Flower category has shown a slight improvement, moving from 34th in October to 29th in November, reflecting a positive trend in this segment.
nuEra's performance in the Vapor Pens category in Illinois is particularly noteworthy. Although they started at 50th place in August, they climbed to 43rd by November, indicating a steady upward trajectory. This improvement could be attributed to product innovation or increased consumer interest in vapor products. On the other hand, the Pre-Roll category saw nuEra fall out of the top 30 rankings entirely after August, which might signal a need for strategic reevaluation in this segment. Such movements across categories demonstrate the brand's varied success and challenges within the Illinois market, highlighting areas of potential growth and those requiring attention.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has experienced notable fluctuations in its market position over recent months, impacting its sales trajectory. In August 2024, nuEra held the 28th rank, but it saw a decline to 34th by October, before rebounding to 29th in November. This volatility contrasts with the more stable performance of competitors like Seed & Strain Cannabis Co., which maintained a consistent rank around the mid-20s, and Legacy Cannabis (IL), which improved its rank from 30th in August to 27th in November. Despite these challenges, nuEra's sales in November showed a positive uptick, surpassing its August figures, suggesting a potential recovery. Meanwhile, Cookies and Fig Farms have also experienced rank fluctuations, with Cookies consistently outperforming nuEra in sales, highlighting the competitive pressure in this market segment.
Notable Products
In November 2024, Black Inferno (3.5g) emerged as the top-performing product for nuEra, moving up from the 5th position in October to take the 1st spot with sales of 3897. Black Cherry Gelato (3.5g) also showed strong performance, climbing from 4th to 2nd place, indicating a significant increase in consumer preference. Indica Blueberry Live Resin Gummies 10-Pack (100mg), previously holding the top rank in October, fell to 3rd place, suggesting a shift in consumer interest towards flower products. Green Apple Live Resin Gummies 10-Pack (100mg) experienced a drop from 2nd to 4th place, maintaining stable sales figures despite the rank change. Sativa Lemon Live Resin Gummies 10-Pack (100mg) remained consistent in the 5th position, showing a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
