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Sep-2024
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Overview
Market Insights Snapshot
nuEra has shown a dynamic performance across various product categories in Illinois. In the Concentrates category, nuEra has consistently improved its standing, moving from 16th in June to 12th in August, before slightly dropping to 13th in September. This indicates a strong presence and growing consumer interest in their concentrate offerings, despite a dip in sales in September. Meanwhile, the Edible category saw nuEra climb back into the top 30 in September after being ranked 31st in both July and August. This rebound to 24th place suggests a strategic adjustment or successful product launch that resonated with consumers. However, in the Flower category, nuEra maintained a stable presence, hovering around the 25th to 26th rank, indicating steady demand but perhaps limited growth in this segment.
In contrast, nuEra's performance in the Pre-Roll category has been less consistent. Starting at 43rd in June, they briefly improved to 37th in July but returned to 43rd by September, suggesting challenges in maintaining a competitive edge in this segment. The Vapor Pens category also highlights a significant gap, as nuEra was ranked 60th in June but failed to remain in the top 30 in subsequent months, indicating a potential area for strategic improvement or increased competition. Overall, while nuEra shows promising trends in some categories, there are clear opportunities for growth and enhanced competitiveness in others within the Illinois market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has experienced fluctuating dynamics in its market positioning over the past few months. Despite maintaining a relatively stable rank between 25th and 26th from June to September 2024, nuEra faces stiff competition from brands like The Botanist, which consistently ranked higher, peaking at 19th in August before slightly dropping to 25th in September. Meanwhile, Seed & Strain Cannabis Co. has shown a strong upward trajectory, improving its rank from 35th in June to 24th in September, suggesting a growing market presence that could challenge nuEra's position. While Verano has shown a slight improvement, moving from 30th to 27th, Cookies has seen more volatility, dropping out of the top 20 entirely during this period. These shifts highlight the competitive pressures nuEra faces, emphasizing the need for strategic adjustments to maintain and potentially improve its market standing amidst these dynamic competitors.
Notable Products
In September 2024, the top-performing product for nuEra was the Green Apple Live Resin Gummies 10-Pack in the Edible category, reclaiming its number one rank after a dip in previous months. This product saw a significant increase in sales, reaching 3549 units. The Indica Blueberry Live Resin Gummies 10-Pack followed closely in second place, marking a consistent upward trend from August. The Sativa Lemon Live Resin Gummies 10-Pack made a notable entry into the rankings, securing the third spot after not being ranked in June and July. Black Inferno, a Flower category product, debuted impressively in fourth place, indicating a strong market introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
