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Dec-2024
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Overview
Market Insights Snapshot
Nugz has demonstrated a varied performance across different categories and regions. In Alberta, the brand showed a consistent presence in the Flower category, maintaining a top 30 position from September to December 2024. However, their ranking slightly dipped to 29th in December, suggesting a need for strategic focus to regain momentum. In contrast, Nugz made a notable entry into the top 10 for Concentrates by December, indicating a positive reception in this category. Meanwhile, in British Columbia, Nugz's performance in Concentrates saw a decline from 4th place in September to 10th by December, which could be a point of concern if the trend continues. Yet, the brand's Pre-Roll category experienced a steady climb, ending the year just outside the top 30, reflecting growing consumer interest.
In Ontario, Nugz consistently held strong in the Concentrates category, maintaining a top 3 position throughout the last quarter of 2024, which highlights its robust market presence in this segment. However, the Flower category saw a slight decline, with the brand slipping to 30th by December. The Vapor Pens category showed promising growth, climbing from 24th to 19th, suggesting potential for future expansion. In Missouri, Nugz's Flower category witnessed a significant improvement, moving from 17th in September to 11th in November before a slight drop in December. This indicates a strong foothold that could be leveraged for further growth. However, in Saskatchewan, the absence of Nugz from the top ranks in the latter months might suggest either a strategic withdrawal or a need to reassess market strategies.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Nugz has shown a dynamic performance from September to December 2024. Starting at rank 17 in September, Nugz climbed to rank 11 by November, before settling at rank 13 in December. This upward trajectory, despite a slight dip in December, highlights Nugz's growing influence in the market. Notably, Proper Cannabis maintained a steady presence, hovering around the top 10, but experienced a decline to rank 13 in November, suggesting a potential opportunity for Nugz to capitalize on. Similarly, Greenlight consistently outperformed Nugz, peaking at rank 10 in November, which indicates a competitive edge that Nugz might need to strategize against. Meanwhile, Buoyant Bob and Packs Cannabis (MO) showed fluctuating ranks, with Packs Cannabis making a significant leap from rank 28 in September to rank 15 in December, reflecting an aggressive growth strategy that Nugz should monitor closely. Overall, Nugz's sales growth trajectory and competitive positioning suggest a brand on the rise, yet facing stiff competition from established players.
Notable Products
In December 2024, the top-performing product for Nugz was the Kingpin Wrap Sativa Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent rank of 1 from previous months with sales reaching 13,608. Banana Coffee (3.5g) in the Flower category rose to the second position from fourth in November, indicating a significant increase in popularity. Lemon Linx Full Spectrum Live Resin Cartridge (1g) in Vapor Pens held steady at the third position, showing stable demand. Guava Jam Rosinaut Gummy (10mg) in the Edible category made an impressive debut at rank four, highlighting its strong entry into the market. Lastly, Lemon Linx Milled (7g) in the Flower category remained at fifth place, reflecting consistent sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
