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Jan-2025
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Overview
Market Insights Snapshot
In terms of category performance, Nugz has shown significant progress in the Concentrates segment across multiple regions. In Alberta, the brand climbed from not being ranked in the top 30 in October 2024 to securing the 5th position by January 2025, indicating a robust upward trajectory in this category. Similarly, in Ontario, Nugz consistently maintained a strong 3rd place ranking in Concentrates from October 2024 through January 2025. However, in the Flower category, Nugz's performance in Missouri saw a decline, dropping from 13th in December 2024 to 22nd by January 2025, which could be a point of concern for the brand's market presence in that category.
Regional performance highlights further nuances in Nugz's market dynamics. In British Columbia, Nugz's presence in the Pre-Roll category did not make it into the top 30 by January 2025, suggesting a potential area for improvement. On the other hand, the brand's Vapor Pens in Ontario showed positive momentum, with rankings improving from 23rd in October 2024 to 18th by December 2024, although it slightly dipped to 20th in January 2025. This mixed performance across different categories and states indicates both opportunities and challenges for Nugz as it navigates the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nugz experienced notable fluctuations in its market position from October 2024 to January 2025. Nugz started strong with a rank of 13 in October 2024, improved to 11 in November, but then faced a decline, dropping to 13 in December and falling out of the top 20 by January 2025. This downward trend in rank coincides with a significant decrease in sales, particularly from December to January. In contrast, Robust maintained a relatively stable presence, consistently ranking around the 20s, while Pinchy's showed a positive trajectory, improving its rank each month and nearly matching Nugz's January sales. Meanwhile, Hermit's Delight and Vertical (MO) remained outside the top 20, yet Vertical (MO) showed a promising increase in sales, nearly reaching Nugz's January figures. These dynamics suggest that while Nugz initially held a competitive edge, the brand may need strategic adjustments to regain and sustain its market position amidst rising competitors.
Notable Products
In January 2025, Nugz's top-performing product was the Lemon Linx Full Spectrum Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 7,923. The Guava Jam Rosinaut Gummy (10mg) in the Edible category moved up to the second position, despite being ranked fourth in December. Banana Coffee (3.5g) maintained its third-place position in the Flower category, following a consistent performance from the previous month. The Lemon Linx Milled (7g) also in the Flower category, held steady at fourth place, showing a slight decline in sales. A new entry, Kingpin Wrap Infused Pre-Roll (1g), made its debut in fifth place in the Pre-Roll category, indicating strong initial consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
