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Sep-2024
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Overview
Market Insights Snapshot
Nugz has shown varied performance across different categories and regions, demonstrating both strengths and areas for potential growth. In Alberta, Nugz has maintained a consistent presence in the top 20 for Vapor Pens, with a slight decline from 17th to 19th place from June to September 2024. However, in the Concentrates category, Nugz experienced a drop from 9th to 15th place over the same period, indicating a potential area for improvement. Notably, in British Columbia, Nugz has performed well in Concentrates, consistently ranking in the top 10, but their Pre-Roll category saw significant movement, debuting outside the top 30 in June and climbing to 46th by September.
In Ontario, Nugz has maintained a strong position in the Concentrates category, consistently ranking 4th from July to September. This stability contrasts with their performance in the Flower category, where they fluctuated between 22nd and 27th place. Meanwhile, in Missouri, Nugz showed a notable improvement in the Flower category, rising from 31st in July to 17th in August, although they slipped back to 24th by September. In Saskatchewan, Nugz made a notable entry in the Flower category in September, securing the 27th spot, which could indicate emerging potential in this region.
Competitive Landscape
In the Missouri flower category, Nugz experienced notable fluctuations in its ranking and sales over the summer of 2024. Starting in June, Nugz was not in the top 20, but by August, it climbed to a rank of 17, indicating a significant improvement in its market position. This upward trend was accompanied by a substantial increase in sales, peaking in August before dropping slightly in September. In comparison, Sublime showed a similar pattern, closely trailing Nugz in rank and sales, suggesting a competitive rivalry. Meanwhile, Robust maintained a consistently higher rank until September, when it dropped to 22, possibly opening a window for Nugz to capture more market share. Other competitors like CAMP Cannabis and Packs Cannabis (MO) also showed varying ranks, but Nugz's performance in August was particularly strong, indicating potential for growth if it can sustain or replicate this peak performance in future months.
Notable Products
In September 2024, the top-performing product from Nugz was the Lemon Linx Full Spectrum Live Resin Cartridge (1g) in the Vapor Pens category, reclaiming its number one spot from a previous rank of two in August, with sales reaching 9,746 units. The Kingpin Wrap Sativa Infused Pre-Roll (1g) in the Pre-Roll category held the second position, dropping from its top rank in August. The Lemon Linx Milled (7g) maintained a consistent third place in the Flower category for the fourth consecutive month. The Guava Jam Rosinaut Gummy (10mg), new to the rankings, debuted impressively at the fourth position in the Edible category. Lastly, the Gelato Sherb Resin Cartridge (1g) in Vapor Pens, despite fluctuating ranks over the months, placed fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
