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Oct-2024
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Overview
Market Insights Snapshot
Nugz has shown notable performance across various categories and regions, with significant movements in the Alberta market. In the Flower category, Nugz has impressively climbed from rank 55 in July 2024 to rank 26 by October 2024, indicating a strong upward trajectory. This positive movement in Alberta is complemented by a steady presence in the Vapor Pens category, where Nugz maintained a top 20 position throughout the observed months, finishing at rank 17 in October. However, in the Pre-Roll category, while Nugz improved its ranking from 68 to 55, it still remains outside the top 30, suggesting room for growth. Meanwhile, in Missouri, Nugz's Flower category performance is commendable, advancing from rank 30 to 14, demonstrating robust market penetration.
In Ontario, Nugz has maintained a consistent presence in the Concentrates category, holding a steady position at rank 4 for several months. This stability suggests a strong foothold in the Ontario market for this category. The Vapor Pens category also reflects a positive trend, with Nugz moving up to rank 22 by October. However, in the Pre-Roll category, Nugz's ranking fluctuated, dropping to 78 in September before recovering to 64 in October, indicating variability in consumer preferences or competitive dynamics. In British Columbia, Nugz's Pre-Roll category has seen a gradual improvement, moving from rank 71 to 43, although it remains outside the top 30. Notably, in Oregon, Nugz entered the top 100 in the Flower category by October, marking its debut at rank 74, which may signal potential for future growth in this region.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Nugz has demonstrated a notable upward trajectory in recent months. Starting from a rank of 30 in July 2024, Nugz climbed to 16 by August, briefly dipped to 18 in September, and then ascended to 14 in October. This consistent improvement in ranking is indicative of a positive trend in sales, as evidenced by the brand's sales figures surpassing those of Local Cannabis Co. in October. While Greenlight remains a dominant player with consistently high rankings and sales, Nugz's ability to outperform TwentyTwenty (IL) in September and October, despite TwentyTwenty's absence from the top 20 in August, highlights Nugz's growing market presence. Additionally, Nugz's sales have shown a strong recovery from a dip in September, suggesting effective strategies in capturing consumer interest and market share. As Nugz continues to close the gap with competitors like Nuthera Labs, which maintained a steady rank of 13 in September and October, the brand is well-positioned to further enhance its standing in the Missouri flower market.
Notable Products
In October 2024, the top-performing product from Nugz was the Kingpin Wrap Sativa Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September with impressive sales of 11,537 units. The Lemon Linx Full Spectrum Live Resin Cartridge (1g) in Vapor Pens held its position at rank two, consistent with its performance in September. The Lemon Linx Milled (7g) in the Flower category also retained its third-place ranking, showing a slight increase in sales from the previous month. Guava Jam (7g) improved its standing, moving up to fourth place from fifth in August. Lastly, the Gelato Sherb Resin Cartridge (1g) remained steady in fifth place, showing a modest sales increase over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
