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Nov-2024
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Overview
Market Insights Snapshot
Nugz has shown a varied performance across different regions and product categories. In Alberta, the brand's Flower category has seen a significant upward trend, moving from a ranking of 43 in August to 23 in both October and November, which is indicative of a strong market presence. Conversely, in the Pre-Roll category, Nugz's ranking fluctuated but ultimately improved to 39 by November. This suggests a gradual strengthening in this segment. However, the Vapor Pens maintained a steady position at rank 16 in October and November, showing a consistent demand in the province. In British Columbia, the Concentrates category experienced a slight decline, with ranks dropping from 5 in August to 8 by November, reflecting a potential area for strategic improvement.
In Missouri, Nugz's Flower category demonstrated a robust performance, climbing from rank 15 in August to 11 by November, which highlights a positive trajectory and growing consumer preference in this market. Meanwhile, in Ontario, the Concentrates category maintained a strong and stable position, improving slightly from rank 4 to 3 by November, indicating sustained consumer interest. However, the Flower category in Ontario saw a decline in rank, moving from 24 in August to 28 in November, suggesting possible challenges in maintaining market share. The Vapor Pens category remained relatively stable, with minor fluctuations, ending at rank 23 in November, showing consistent consumer demand.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Nugz has shown a notable upward trajectory in recent months, climbing from a rank of 17 in September 2024 to 11 by November 2024. This improvement in rank is indicative of a significant increase in sales, with Nugz experiencing a substantial boost from September to November, contrasting with the declining sales of competitors like Amaze Cannabis, which fell from rank 4 to 9 in the same period. Meanwhile, Proper Cannabis maintained a relatively stable position, although it slipped slightly from 10 to 12, suggesting a more consistent but less dynamic performance compared to Nugz. Additionally, Greenlight demonstrated a recovery from a dip in September, ending November at rank 10, just ahead of Nugz. The competitive shifts highlight Nugz's growing market presence and potential to further capitalize on its upward momentum in the Missouri flower market.
Notable Products
In November 2024, Nugz's top-performing product was the Kingpin Wrap Sativa Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous three months and achieving sales of 12,877 units. Slurricane (3.5g) in the Flower category secured the second spot, consistent with its position in October 2024, showing a significant recovery from its third-place rank in September. The Lemon Linx Full Spectrum Live Resin Cartridge (1g) in Vapor Pens climbed back to third place after a dip in October. Banana Coffee (3.5g) made a notable entry into the rankings at fourth place in November, marking its first appearance in the dataset. Lemon Linx Milled (7g), another Flower category product, rounded out the top five, showing a slight decline from its third-place position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
