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Jan-2025
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Overview
Market Insights Snapshot
Nuthera Labs has shown a notable performance in the Missouri market, particularly in the Flower category. Over the course of four months, from October 2024 to January 2025, Nuthera Labs maintained a steady presence within the top 20 brands, although their rank slightly declined from 15th to 19th position. This downward trend might be indicative of increasing competition or shifting consumer preferences in the Flower category. It's worth noting that despite this decline, Nuthera Labs managed to maintain a significant sales volume, which speaks to their established customer base and brand loyalty in the state.
In contrast, Nuthera Labs' performance in the Concentrates category in Missouri was less prominent, as they did not rank within the top 30 brands for the months observed. This absence from the rankings could suggest that Nuthera Labs is either focusing their efforts more on the Flower category or facing stiffer competition in Concentrates. The lack of ranking in this category might be seen as a potential area for growth or a challenge that Nuthera Labs needs to address to enhance their market presence. This dual performance across categories highlights the complexity of market dynamics and the importance of strategic positioning for cannabis brands like Nuthera Labs.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Nuthera Labs has experienced a notable shift in its market position over the past few months. Starting in October 2024, Nuthera Labs held a strong 15th rank, but by January 2025, it had slipped to 19th. This decline in rank is mirrored by a downward trend in sales, which saw a consistent decrease from October to January. In contrast, Packs Cannabis (MO) has shown a remarkable rise, moving from 25th to 17th place, with a significant sales increase during the same period. Meanwhile, TwentyTwenty (IL) and Robust have maintained relatively stable positions, with slight fluctuations in rank and sales. Notably, Pinchy's has made a significant leap from 31st to 21st, indicating a strong upward trend. These dynamics suggest that Nuthera Labs may need to reassess its strategies to regain its competitive edge in the Missouri flower market.
Notable Products
In January 2025, New York Mayhem (3.5g) reclaimed the top spot among Nuthera Labs products, with impressive sales reaching 2,987 units. Grape Cream Cake (3.5g) followed closely, dropping from its previous first-place ranking in December 2024 to second place. Do Si Dos (3.5g) maintained a strong presence, securing the third position, up from its fourth-place debut in November 2024. Miracle Alien Cookies (3.5g) entered the rankings for the first time, landing in fourth place, while Buttermilk Biscuits #8 (3.5g) returned to the list in fifth place after not ranking in December. This reshuffling highlights dynamic shifts in consumer preferences within the Flower category over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
