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Dec-2024
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Overview
Market Insights Snapshot
Nuthera Labs has demonstrated a notable presence in the Missouri cannabis market, especially within the Flower category. Over the last few months, the brand has maintained a relatively stable position, starting at rank 15 in September and gradually moving to rank 17 by December 2024. This slight decline in ranking could be indicative of increased competition or a shift in consumer preferences within the state. Despite this, Nuthera Labs has managed to sustain a substantial sales volume, peaking in October before experiencing a slight dip by December. This trend suggests that while their market position has slightly decreased, they still hold a significant share of consumer interest in the Flower category.
In contrast, Nuthera Labs has not secured a top 30 ranking in the Concentrates category in Missouri during the period under review. This absence from the top rankings could be perceived as a challenge for the brand, indicating potential areas for growth or a need to reassess their strategy in this category. The lack of a ranking suggests that either the brand's offerings in Concentrates are not resonating as strongly with consumers, or they face stiff competition from other brands that dominate this segment. This presents an opportunity for Nuthera Labs to innovate or diversify their product offerings to capture more market share in the Concentrates category.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Nuthera Labs has experienced a slight decline in its ranking from 15th in September and October 2024 to 17th by December 2024. This shift is notable as it coincides with a decrease in sales from October to December. In contrast, Packs Cannabis (MO) has shown a remarkable improvement, climbing from 28th in September to 15th in December, indicating a significant upward trend in their market presence. Meanwhile, Elevate Cannabis Co has maintained a stable position, improving slightly to 18th by November and December. C4 / Carroll County Cannabis Co. and Daybreak Cannabis have also seen fluctuations, with both brands experiencing a drop in rankings by December. These dynamics suggest that Nuthera Labs faces increasing competition, particularly from brands like Packs Cannabis (MO), which could impact its market share if the current trends continue.
Notable Products
In December 2024, Grape Cream Cake (3.5g) from Nuthera Labs emerged as the top-performing product, climbing from second place in November to secure the number one spot, with notable sales of 2,430 units. Do Si Dos (3.5g) also showed strong performance, advancing from fourth to second place, indicating a consistent upward trend in popularity. Smackin (3.5g) debuted impressively in December, taking the third position, while Buttermilk Biscuits #8 Popcorn (7g) entered the rankings at fourth. New York Mayhem (3.5g), despite a drop to fifth place, maintained a significant presence in the market. This shift in rankings highlights a dynamic change in consumer preferences, with new entries challenging established favorites.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
