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Aug-2024
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Overview
Market Insights Snapshot
Nuthera Labs has shown a consistent upward trend in the Missouri market, particularly in the Flower category. Starting from a rank of 22 in May 2024, the brand has moved up to rank 16 by August 2024. This improvement is a positive indicator of Nuthera Labs' growing market presence and consumer preference within the state. The sales figures also reflect this trend, with a significant increase from $627,328 in May to $931,294 in August, demonstrating a robust growth trajectory.
However, Nuthera Labs' performance in other states and categories is not as prominent, with the absence of ranking numbers indicating that the brand did not make it into the top 30 in those markets. This could be a point of concern or an area for potential growth, depending on the brand's strategic focus. The consistent rise in Missouri suggests that Nuthera Labs has a strong foothold in this state, and similar strategies could be employed to penetrate other markets more effectively. The detailed analysis of these movements can provide valuable insights into the brand's overall performance and areas for improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nuthera Labs has shown a notable upward trend in rank and sales over the past few months. Starting from the 22nd rank in May 2024, Nuthera Labs climbed to the 16th position by August 2024, indicating a significant improvement in market presence. This upward movement contrasts with Cloud Cover (C3), which fluctuated around the 20th rank, and Stability Growers, which saw a drop from 17th to 18th rank in the same period. Meanwhile, Local Cannabis Co. maintained a relatively stable position around the 12th to 14th rank, and Robust held steady at the 15th rank. Nuthera Labs' consistent rise in rank and sales, especially surpassing Stability Growers, suggests a growing consumer preference and effective market strategies, positioning it as a rising competitor in Missouri's Flower category.
Notable Products
In August 2024, Buttermilk Biscuits #8 (3.5g) rose to the top spot for Nuthera Labs with notable sales reaching 2051 units. New York Mayhem (3.5g) secured the second position, debuting strongly this month. Miracle Alien Cookies (3.5g) maintained its third-place ranking from July, showing steady performance. Do Si Dos (3.5g) dropped to fourth place from its previous first-place ranking in July. Lemon Bar (3.5g) consistently remained in the top five, ranking fifth this month, showing a slight increase in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
